Esxence 2023 marked Hormone's first appearance on the international fragrance stage. The exhibition brought the brand's concept — fragrances designed to evoke specific emotional states, each named for the neurotransmitter or hormone associated with that experience — before an audience of retailers, journalists, and collectors from across the industry.
This is Not GABA, the brand's composition for relaxation, tranquility, and slowing down, was unveiled during the event. It was the first fragrance from the This is Not Neuro Compounds collection to be shown publicly, and it established Hormone's presence within the niche fragrance landscape.
