
Transparency
At Hormone, transparency is foundational.
We fully disclose scientific references, ingredient lists, quantified allergens, and safety data for every fragrance.
This is Not Adrenaline
Product Code: HP-NC-ADR
Launch Date: 2020
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Activating — Energy · Urgency · Fight-or-Flight
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around the perceptual architecture of sustained intensity — not the uncontrolled spike, but the focused, directed state that follows it.
The Science: The formula's base contains materials whose inhalation research points away from activation rather than toward it. That counterweight is not a contradiction — it is the engineering logic behind what separates focus from agitation.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Adrenaline
There is a productive tension at the centre of this formula. A fragrance called This is Not Adrenaline should, by one logic, be built entirely from stimulating materials — notes that signal alertness, urgency, forward momentum. The actual composition does something more considered than that, and understanding why requires thinking carefully about what activation as a perceptual and physiological state actually demands. Sustained intensity is not the same as an uncontrolled spike. The formula is engineered for the former. That distinction governs every choice in the pyramid.
The science of olfaction and arousal sits on interesting ground. Inhaled aromatic compounds reach the olfactory bulb within fractions of a second and project directly into limbic structures — the amygdala, the hippocampus, the piriform cortex — that sit at the intersection of sensory processing and emotional response. Researchers Guangyu Zhou, Gregory Lane, and Christina Zelano at Northwestern University, in a 2019 neuroimaging study of seventy-eight participants, mapped the distinct functional connectivity profiles of olfactory cortex subregions, confirming that signals from the olfactory tubercle project preferentially into reward and motivational circuitry while the piriform cortex maintains tighter links to memory and discrimination networks. This anatomical architecture helps explain why certain scents produce something that feels less like perception and more like a state shift — an immediate alteration in the quality of alertness or attention rather than a gradual mood change. The composition was built with that directness in mind.
The opening is designed for immediate sensory charge. Saffron establishes the formula's tonal register: dry, electric, and tonally sharp — closer in character to something metallic and floral-tense than to the softness that often accompanies spice. Raspberry cuts through at a higher register, vivid and bright, creating a sense of immediacy that snaps attention rather than inviting it. Together they produce an opening that reads as kinetically alive, establishing the perceptual ground before the heart and base define the formula's deeper structure.
Where the research foundation becomes genuinely substantive is in the heart, and here the story is more nuanced than a simple activation narrative. Geranium (Pelargonium graveolens) is one of the most rigorously studied aromatic materials in this formula's stack, and what the research shows is not quite what might be expected. Razieh Shirzadegan and colleagues at hospitals in Khorramabad, Iran, published a triple-blind randomised controlled trial in 2017 recruiting eighty patients with acute myocardial infarction admitted to cardiac care units. Patients in the geranium arm inhaled the essential oil via absorbing patches inside their oxygen masks for twenty-minute sessions across two consecutive days. At all four measurement timepoints across both days, the geranium group showed significantly greater reductions in STAI state anxiety scores than the placebo group, with between-group differences reaching p < 0.001 at every session — a consistent finding across an extreme clinical context. In separate work published in Pharmaceuticals in 2024, Eunhye Seo and colleagues at Korea University examined fifty-seven lumbar spinal stenosis patients in a randomised controlled design; inhalation of geranium essential oil at one percent in almond oil via philtrum-applied gauze over twenty minutes produced significant reductions in anxiety, stress, and pain visual analog scores, with systolic blood pressure also falling measurably in the geranium group. The GC/MS profile of the oil used in that study — dominated by citronellol at roughly twenty-six percent, geraniol at twelve percent, and isomenthone at seven and a half percent — provides a clear chemical picture of what was inhaled.
Both studies point toward geranium as an anxiolytic rather than an activating material. This is entirely consistent with its chemistry. The citronellol-geraniol backbone of Pelargonium graveolens oil gives it a rosy-green aromatic character, and the isomenthone fraction introduces a sharp, herbal-camphoraceous edge that reads as alert in olfactory terms without showing the pharmacological stimulation profile of a high-cineole material. In This is Not Adrenaline, geranium is not present to push the activation axis harder. It is present because an activation formula without a regulatory counterweight produces agitation rather than focus, and because geranium's particular combination of aromatic sharpness and documented calming function on overstimulated nervous systems makes it precisely suited to turning up intensity while preventing that intensity from becoming destabilising. The Shirzadegan and Seo findings describe what geranium does under conditions of acute physiological stress. The formula uses that property deliberately.
The base runs counter to the activation claim in a way that is equally intentional and equally honest to acknowledge. Shinichiro Haze and colleagues at Osaka Prefectural University, in a 2002 controlled study of nine adult subjects using power spectral analysis of blood pressure fluctuations alongside plasma catecholamine measurement, exposed participants to six essential oils and measured the effect of each on relative sympathetic nervous system activity. The study found that rose oil inhalation caused a forty percent decrease in sympathetic activity and a thirty percent decrease in plasma adrenaline concentration compared to resting state. Patchouli oil, tested in the same study using the same methodology, produced an identical forty percent decrease in sympathetic activity. Both are in this formula's base. The Haze study carries objective physiological endpoints — direct human inhalation, olfactory route confirmed, measured catecholamine concentrations alongside blood pressure spectral analysis — and its findings for rose and patchouli are the clearest autonomic data for any material in this pyramid. The sample size is small at nine subjects, and the study's principal finding was that pepper, estragon, fennel, and grapefruit oils produced significant sympathetic increases of 1.5 to 2.5 times baseline — those are the materials the adrenaline science properly belongs to. Rose and patchouli are on the opposite end of that axis.
What this means for the formula is not a contradiction to be explained away but a design choice to be understood. Rose is present as a structural element: it rounds the aromatic aggression of the spice notes and prevents the opening's sharpness from reading as merely harsh. Patchouli provides the grounding architecture that gives the formula weight, persistence, and identity — without it, the kinetic brightness of the top and heart would dissipate too quickly to create sustained presence. The activation these notes temper is real, but controlled activation — a state of heightened focus rather than unchecked arousal — is the brief. Vanilla and benzoin complete the base in ways that extend the diffusion curve without altering its direction, softening the structural gravity of patchouli and oud into something that can be worn rather than merely encountered.
Agarwood appears in the heart as oud wood, and its research context is worth placing carefully. Takemoto and colleagues, working with spontaneous vapor administration in animal models in 2008, identified specific sesquiterpene fractions in agarwood oil as the active components responsible for its sedative effects, with calarene and α-gurjunene showing confirmed dose-dependent activity in the model used. The inference to human inhalation involves a step the research does not directly bridge, but the functional direction it points toward is consistent with oud's compositional character and with how it behaves in this formula: it contributes darkness, tension, and structural gravity, giving the composition weight and identity without pushing the activation signal in either direction.
The formula's evaporation arc follows a deliberate logic. The raspberry and saffron top notes establish the initial sensory charge — they are the most volatile elements, creating the impression of immediacy and electric brightness in the first minutes of wear. Geranium is somewhat more persistent, its citronellol and geraniol backbone giving it reasonable mid-note staying power. Oud, patchouli, rose, vanilla, and benzoin are the formula's low-volatility infrastructure: they emerge as the top layers fade and define the drydown, producing a transition from sharp activation-coded opening to a deeper, more complex accord that retains the formula's intensity while anchoring it in something heavier and more mineral. The overall evaporation curve is designed to sustain perceptual engagement across time rather than peaking and collapsing — the spice and resin base ensures the fragrance remains present and demanding in a way that lighter materials could not.
A clear statement about what this means — and what it does not mean — is owed to anyone reading this carefully. The Haze, Shirzadegan, and Seo studies were conducted under controlled conditions with defined exposure protocols, specific clinical populations, and measured endpoints. They describe what those researchers found in those settings. They do not describe what will happen when someone wears this fragrance. The effects measured are modest in magnitude and highly context-dependent; the translation from a controlled inhalation session to a fragrance worn throughout a day involves assumptions the available research cannot support. This formula was designed using these studies as directional references for the kind of aromatic territory each note inhabits. The science provided the map.
This is Not Adrenaline is a composition designed around the perceptual architecture of intensity — not a pharmacological replication of it.
Allergens
The following allergenic substances are present in this fragrance at or above the declaration threshold in accordance with EU Cosmetics Regulation 1223/2009 (Annex III).
- Cedrus Atlantica Oil/Extract — 0.0015%
- Citral — 0.0022%
- Citronellol — 1.5381%
- Geranium oil — 0.1961%
- Isoeugenol — 0.0012%
- Limonene — 0.0114%
- Pinene — 0.0317%
- Patchouly oil — 3.9227%
- Santalol — 0.0960%
- Terpineol — 0.0007%
- Sandalwood oil nouvelle calédonie — 0.1324%
- Benzaldehyde — 0.0015%
- Benzyl benzoate — 0.2257%
- Benzyl cinnamate — 0.0025%
- Benzyl alcohol — 1.9719%
- Beta-Caryophyllene — 0.2165%
- Cinnamyl alcohol — 0.0255%
- Cinnamaldehyde — 0.0001%
- Eugenol — 0.0014%
- Farnesol — 0.0334%
- Geranyl acetate — 0.0111%
- Geraniol — 0.1271%
- Linalool — 0.6964%
- Terpinolene — 0.0007%
- Vanillin — 3.5167%
Percentages reflect concentration of the fragrance compound within the finished product. Declaration is the result of a calculatory analysis of the fragrance formula. Data is provided to the best of current knowledge, based on values calculated from analytical data and/or supplier information, depending on the batches.
Safety Data
- Revision Date: 03/02/2026
- Regulation: LSI_2023NEW-2-CLP
Hazard Classification (CLP)
- Skin Sensitisation — Category 1 — May cause an allergic skin reaction (H317)
- Eye Irritation — Category 2 / 2A — Causes serious eye irritation (H319)
- Aquatic Chronic — Category 2 — Toxic to aquatic life with long lasting effects (H411)
- Signal Word: Warning
Precautionary Statements
- Avoid breathing dust/fume/gas/mist/vapours/spray (P261)
- Avoid release to the environment (P273)
- Wear protective gloves/protective clothing/eye protection/face protection (P280)
- IF ON SKIN: Wash with plenty of water (P302+P352)
- IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing (P305+P351+P338)
- If skin irritation or rash occurs: Get medical advice/attention (P333+P313)
- If eye irritation persists: Get medical advice/attention (P337+P313)
- Collect spillage (P391)
Composition — Hazard-Relevant Components
Mixture contains ingredients classified under CLP, including:
- Phenethyl alcohol
- Benzyl alcohol
- dl-Citronellol
- Hexyl salicylate
- 3-Methyl-5-cyclopentadecen-1-one
- Formaldehyde cyclododecyl ethyl acetal
- Linalool
- Nerolidol (isomer unspecified)
- alpha,alpha-Dimethyl-p-ethylphenylpropanal
- alpha-Methyl-1,3-benzodioxole-5-propionaldehyde
- Methyl atrarate
- beta-Caryophyllene
- alpha-Zingiberene
- Geraniol
- Cistus oil
First Aid Measures
- Skin Contact: Remove impregnated clothing. Wash skin immediately and thoroughly with soap and water. Consult a doctor if irritation persists.
- Eye Contact: Rinse with plenty of water for 15 minutes with eyelids open. Wash with an eye lotion. Consult a doctor if necessary.
- Ingestion: Rinse mouth immediately with plenty of water. Do not induce vomiting. Call a doctor immediately.
- Inhalation: Move person to fresh air and allow to rest. Seek medical advice.
Fire Fighting Measures
- Extinguishing Media: Use CO2, extinguishing powder or water spray.
- Fire Notes: Fight large fires with water spray or alcohol-resistant foam. Never use a direct stream of water. The product is flammable. Do not inhale fumes in the event of fire or explosion. Wear self-contained breathing apparatus.
Spill Response
- Wear appropriate protective equipment: boots, gloves, goggles and apron
- Prevent contamination of ground and water; do not allow entry into drains, gutters or rivers
- Collect with non-combustible absorbent material (sand, earth, vermiculite, diatomaceous earth)
- Dispose of in labelled drums via an approved waste collector in accordance with local regulations
Handling & Storage
- Avoid contact with skin and eyes
- Keep away from food and drink
- Store in closed containers in a cool, dry place away from heat sources and direct sunlight (maximum 22°C)
- Store only in the original container; keep containers closed when not in use
- Shelf life: 12–24 months depending on storage conditions
Physical & Chemical Properties
- Physical State: Liquid
- Colour: Red–Yellow
- Odour: Characteristic
- Flash Point: >60°C
- Density: 1.00150–1.02150
- Refractive Index @20°C: 1.47150–1.49150
Transport Classification
- UN Number: 3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S. (Extracts, Liquid for Flavouring or Aroma — Hexyl salicylate)
- Hazard Class: 9
- Packing Group: III
- Environmental Hazard: Yes — toxic to aquatic life with long lasting effects
- Tunnel Code: E
Full Hazard Statements Referenced
- H302 — Harmful if swallowed
- H304 — May be fatal if swallowed and enters airways
- H315 — Causes skin irritation
- H317 — May cause an allergic skin reaction
- H318 — Causes serious eye damage
- H319 — Causes serious eye irritation
- H320 — Causes eye irritation
- H361 — Suspected of damaging fertility or the unborn child
- H400 — Very toxic to aquatic life
- H410 — Very toxic to aquatic life with long lasting effects
- H411 — Toxic to aquatic life with long lasting effects
- H412 — Harmful to aquatic life with long lasting effects
CMR Declaration
- P-Cymene (P-CYMENE) — 0.0039%
- Furfural (FURFURAL) — 0.0032%
- P-Mentha-1,4-diene (GAMMA-TERPINENE) — 0.0005%
- Hexyl salicylate (HEXYL SALICYLATE) — 1.4706%
- Alpha-Methyl-1,3-benzodioxole-5-propionaldehyde (METHYLENEDIOXYPHENYL METHYLPROPANAL) — 0.3922%
- Tetrahydro-4-methyl-2-(2-methylpropen-1-yl)pyran (ISOBUTENYL METHYLTETRAHYDROPYRAN) — 0.0196%
- Toluene (TOLUENE) — 0.0007%
Phototoxic & Photosensitising Substances
No phototoxic or photosensitising substances are present in this fragrance compound. All monitored substances return a nil result (–) in the calculatory analysis of the formula.
IFRA Compliance
- Standard: IFRA 51st Amendment
- Certification Date: 03/02/2026
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and enforced through the IFRA Scientific Committee and Code of Practice.
The maximum permitted concentration varies depending on product application category. It is the ultimate responsibility of the customer to ensure the safety of the final product by further testing if needed.
Key Usage Levels (IFRA Categories)
- Fine Fragrance — hydroalcoholic products, e.g. Eau de Parfum (Class 4): up to 31.291761%
- Body Creams / Oils / Lotions (Class 5A): up to 31.291761%
- Deodorants / Antiperspirants (Class 2): up to 7.099726%
- Eye Products (Class 3): up to 9.944996%
- Lip Products (Class 1): up to 0%
- Oral Care / Toothpaste (Class 6): up to 0%
Additional Category Limits
- Hand Cream (Class 5C): 17.242194%
- Facial Toner / Moisturiser (Class 5B): 8.621097%
- Baby Products (Class 5D): 2.890603%
- Hair Products with hand contact (Class 7A): 19.634993%
- Hair Sprays (Class 7B): 19.634993%
- Intimate Wipes / Baby Wipes (Class 8): 2.890603%
- Rinse-off products — body wash, shampoo, bar soap (Class 9): 31.291761%
- Household / Laundry / Detergents with skin contact (Class 10A): 31.291761%
- Air Freshener Sprays / Animal Sprays (Class 10B): 31.291761%
- Feminine Hygiene / Diapers / Dry Tissues (Class 11A): 2.890603%
- Scented Socks / Facial Tissues / Paper Towels (Class 11B): 2.890603%
- Candles / Non-skin contact products (Class 12): 100%
Interpretation for Use
For hydroalcoholic fine fragrance applications such as Eau de Parfum, this formula is compliant up to 31.291761% concentration, which comfortably covers standard usage levels. All other category limits reflect IFRA safety thresholds based on exposure type, frequency, and application area.
Compliance Note
IFRA standards define maximum safe usage levels for fragrance compounds within finished products. Final product safety remains the responsibility of the manufacturer and may require additional evaluation depending on formulation and use conditions. This certificate does not include food status conformity; a separate document is required for such purposes.
Regulatory Conformity — European Cosmetics
- Rince-off: maximum 23.8%
- Leave-on: maximum 31.29%
- Cream Perfume: maximum 23.8%
- EDT: maximum 31.29%
- Fine Perfume: maximum 31.29%
- Oral Products: non calculé
This is Not Kisspeptin
Product Code: HP-NC-KISS
Launch Date: 2022
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Attracting — Attraction / Bonding — Passion · Intimacy
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around sustained attraction — not the sharpness of a first impression, but the deeper pull of proximity, the charged quality of air between two people who are already close.
The Science: The formula's central material is musk — and the research around it reveals a sex-differentiated hormonal response that is genuinely unusual in the olfactory literature. The Science tab explains what that means and why it informed the composition.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Kisspeptin
Kisspeptin is a neuropeptide produced in the hypothalamus, one of the upstream regulators of the hormonal cascade that governs reproductive behaviour and social bonding. Its name comes from Hershey, Pennsylvania — the town where it was first characterised, synonymous in American culture with chocolate, with sweetness, with a particular kind of pleasure that is also a kind of comfort. That double resonance — biological drive and sensory warmth — is the territory this formula inhabits. Not the sharpness of attraction at first sight, but the deeper pull of proximity, of charged air, of a scent that seems to belong to skin rather than to a bottle.
Smell reaches the brain before we have language for what we are experiencing. It bypasses the thalamic relay that filters most sensory information and projects directly into limbic structures — the amygdala, the hippocampus, the circuits most tightly bound to memory, emotion, and social reading. This is why certain scents don't so much register as arrive, carrying associations and states that feel less like perception and more like recognition. The science of olfaction and social chemistry is complicated by the fact that these dimensions of olfactory experience are difficult to isolate and deeply entangled with context, memory, and the biology of the person doing the smelling. What the research can offer is a set of directional findings — about how specific aromatic materials interact with the endocrine system, about what kinds of scent character map to proximity and desire in human perception, about which notes create tension rather than resolution. This formula was built from those directions.
The most directly relevant research for this composition concerns musk. In a controlled crossover study conducted at a Japanese university and published in Neuroendocrinology Letters in 2007, Hajime Fukui and colleagues — including Ryoichi Komaki and Kiyoto Kuda — exposed sixteen healthy young adults, eight male and eight female, to four odour conditions including a musk fragrance, rose, a floral accord, and odourless air, in randomised order across separate sessions. Salivary cortisol and testosterone were measured before and after each forty-minute inhalation session. All three odour conditions, including musk, decreased cortisol in both sexes — a consistent stress-attenuation signal across the active conditions. What separated musk from the others was its effect on testosterone: in male participants, musk inhalation decreased testosterone, while in female participants it produced a marked increase, a sex-differentiated response that was statistically significant and did not appear with the other odours in the same pattern. The Fukui study is small, and the musk formulation used was a proprietary Kanebo cosmetic blend rather than a single isolated compound, which means the effects cannot be attributed to any specific constituent. What it offers is not a mechanism but a direction: musk-character odour, inhaled in controlled conditions, appears to interact with the hormonal systems most closely tied to desire and social approach in a way that is genuinely sex-specific and distinct from other fragrance types.
Musk in perfumery is a structural and perceptual phenomenon as much as a chemical one. Natural musks — derived originally from the musk deer gland, now almost universally replaced by synthetic macrocyclic and polycyclic alternatives — have extremely low volatility, which means they function less as notes to be consciously perceived and more as skin-enhancing substrates that extend the character of everything above them and create the impression that a fragrance originates from the wearer rather than from a bottle. This is the olfactory basis of musk's intimate register: it makes a fragrance feel close, personal, and body-proximate. In this formula, musk anchors the base not just as a fixative but as the primary carrier of that proximity quality — the material that turns the composition from something you smell at a distance into something that inhabits shared air.
Cardamom occupies a different position in this composition, and the research points in a direction that requires some unpacking. Shrikant Patil and colleagues at Nitte University, in a 2011 study of thirty healthy sedentary students using a double-blind repeated-measures design, found that cardamom essential oil inhalation during exercise produced a measurable shift in heart rate variability toward sympathetic predominance compared to exercise alone, with the LF/HF ratio significantly elevated in the aromatherapy condition. More recently, Mark Moss, Jake Howarth, and Holly Moss, in a 2025 double-blind study with ninety healthy adults exposed to an essential oil blend containing cardamom alongside frankincense, neroli, grapefruit, and other components, found significantly increased alertness and reduced fatigue compared to controls during cognitive testing — an activating and arousal-adjacent signal, not the calming or affiliative profile one might expect from the formula's bonding brief. Cardamom is not in this composition to deepen the bonding signal. It is present to create tension — the aromatic sharpness and cool spice lift that reads as anticipation rather than contentment, as charge rather than comfort. Attraction is not a state of ease; it involves heightened attention and a particular kind of alertness to another person. The Patil and Moss findings describe a material that produces measurable arousal under inhalation. That quality is used here to give the opening its edge.
Labdanum, which opens the composition alongside cardamom, carries a resinous, animalic density — a quality variously described as skin-like or body-warm — that makes it one of the materials in perfumery most consistently associated with intimate and sensual contexts. Its effect is perceptual and architectural rather than pharmacological: it creates a physical sense of closeness, of body heat, of proximity coded in scent. Cypriol and leather, which appear in the heart, operate similarly — dark, smoky, slightly rough-edged materials that give the composition its gravity and keep it from reading as merely sweet or clean. These are the notes that make the formula feel like it belongs to someone rather than to a moment.
Oud grounds the heart with a quality that has defined Arabic and South Asian perfumery traditions for centuries — dense, slightly resinous, dark without being heavy, carrying a sense of gravity that no synthetic can fully replicate. In this formula it functions as the compositional spine of the heart: the element that gives cypriol and leather a foundation to work against, that prevents the spiced opening from dissipating before the musk base has fully emerged. Tonka bean and vanilla extend that base into warmer, creamier territory — coumarinic softness and vanillin-derived hedonic weight that research on cross-cultural olfactory preference consistently places among the most universally pleasant aromatic descriptors. They are not present for any specific functional effect. They complete the feeling of warmth and closeness that the formula builds from the base up.
The evaporation arc of this composition moves from tension toward intimacy. Cardamom and labdanum diffuse first and most freely, creating the initial impression of spiced warmth and animalic proximity. Cypriol, oud, and leather emerge more slowly through the mid-phase, darkening and deepening the accord. The base of musk, tonka, and vanilla is the formula's most persistent layer — the one that remains hours into wear, closest to the skin, most fully integrated with the wearer's own scent. The overall trajectory is a progression from charged anticipation toward something heavier and more enveloping, a composition that changes register as it settles.
The Fukui cortisol and testosterone findings were obtained in a controlled laboratory setting with a specific musk formulation and a defined population of healthy young adults. They describe what happened in those conditions. The Patil and Moss data for cardamom describe physiological and mood effects under exercise and ambient inhalation protocols that have no direct equivalence to wearing a fragrance. The inference from any of these studies to what happens when this composition is worn in the world is a step the research cannot take on behalf of the wearer. This formula was built from a reading of that research, not from a promise that it replicates it.
What it does is create the olfactory conditions of closeness. The rest is context.
Allergens
The following allergenic substances are present in this fragrance at or above the declaration threshold in accordance with EU Cosmetics Regulation 1223/2009 (Annex III).
- Geranyl acetate — 0.0521%
- Carvone — 0.0003%
- Citral — 0.0019%
- Citronellol — 0.0009%
- Isoeugenol — 0.0032%
- Lavandula Oil/Extract — 0.2941%
- Limonene — 0.0108%
- Pinene — 0.0551%
- Santalol — 0.0498%
- Terpineol — 0.0148%
- Tetramethyl acetyloctahydronaphthalenes — 15.8824%
- Sandalwood oil nouvelle calédonie — 0.0686%
- Benzaldehyde — 0.0010%
- Benzyl benzoate — 0.0004%
- Benzyl alcohol — 1.9591%
- Beta-Caryophyllene — 0.2764%
- Camphor — 0.0854%
- Cinnamaldehyde — 0.0588%
- Coumarin — 4.9027%
- Eugenol — 0.0031%
- Farnesol — 0.0012%
- Geraniol — 0.0258%
- Hydroxycitronellal — 0.3922%
- Isoeugenyl acetate — 0.0015%
- Alpha-iso-Methylionone — 2.3837%
- Linalyl acetate — 0.4263%
- Linalool — 0.1253%
- P-Mentha-1,3-diene — 0.0010%
- Sclareol — 0.1569%
- Terpinolene — 0.0018%
- Vanillin — 3.4318%
Percentages reflect concentration of the fragrance compound within the finished product. Declaration is the result of a calculatory analysis of the fragrance formula. Data is provided to the best of current knowledge, based on values calculated from analytical data and/or supplier information, depending on the batches.
Safety Data
- Revision Date: 03/02/2026
- Regulation: LSI_2023NEW-2-CLP
Hazard Classification (CLP)
- Skin Irritation — Category 2 — Causes skin irritation (H315)
- Skin Sensitisation — Category 1 — May cause an allergic skin reaction (H317)
- Eye Irritation — Category 2 / 2A — Causes serious eye irritation (H319)
- Aquatic Chronic — Category 1 — Very toxic to aquatic life with long lasting effects (H410)
- Signal Word: Warning
Precautionary Statements
- Avoid breathing dust/fume/gas/mist/vapours/spray (P261)
- Avoid release to the environment (P273)
- Wear protective gloves/protective clothing/eye protection/face protection (P280)
- IF ON SKIN: Wash with plenty of water (P302+P352)
- IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing (P305+P351+P338)
- If skin irritation or rash occurs: Get medical advice/attention (P333+P313)
- If eye irritation persists: Get medical advice/attention (P337+P313)
- Collect spillage (P391)
Composition — Hazard-Relevant Components
Mixture contains ingredients classified under CLP, including:
- 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one
- 3-Methyl-5-cyclopentadecen-1-one
- Coumarin
- 6,7-Dihydro-1,1,2,3,3-pentamethyl-4(5H)-indanone
- 3,7-Dimethyl-1,6-nonadien-3-yl acetate
- Benzyl alcohol
- 3,7-Dimethyl-1,6-nonadien-3-ol
- Guaiac wood oil
- 2-Methyl-3-(p-isopropylphenyl)propionaldehyde (ALDEHYDE CYCLAMEN)
- Linalyl acetate
- Hydroxycitronellal
- beta-Caryophyllene
- Cistus oil
- p-tert-Butyldihydrocinnamaldehyde
- Linalool
- Cinnamaldehyde
- Geraniol
- Terpinen-4-ol
First Aid Measures
- Skin Contact: Remove impregnated clothing. Wash skin immediately and thoroughly with soap and water. Consult a doctor if irritation persists.
- Eye Contact: Rinse with plenty of water for 15 minutes with eyelids open. Wash with an eye lotion. Consult a doctor if necessary.
- Ingestion: Rinse mouth immediately with plenty of water. Do not induce vomiting. Call a doctor immediately.
- Inhalation: Move person to fresh air and allow to rest. Seek medical advice.
Fire Fighting Measures
- Extinguishing Media: Use CO2, extinguishing powder or water spray.
- Fire Notes: Fight large fires with water spray or alcohol-resistant foam. Never use a direct stream of water. The product is flammable. Do not inhale fumes in the event of fire or explosion. Wear self-contained breathing apparatus.
Spill Response
- Wear appropriate protective equipment: boots, gloves, goggles and apron
- Prevent contamination of ground and water; do not allow entry into drains, gutters or rivers
- Collect with non-combustible absorbent material (sand, earth, vermiculite, diatomaceous earth)
- Dispose of in labelled drums via an approved waste collector in accordance with local regulations
Handling & Storage
- Avoid contact with skin and eyes
- Keep away from food and drink
- Store in closed containers in a cool, dry place away from heat sources and direct sunlight (maximum 22°C)
- Store only in the original container; keep containers closed when not in use
- Shelf life: 12–24 months depending on storage conditions
Physical & Chemical Properties
- Physical State: Liquid
- Colour: Red
- Odour: Characteristic
- Flash Point: >100°C
- Density: 0.98150–1.00150
- Refractive Index @20°C: 1.48550–1.50550
Transport Classification
- UN Number: 3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S. (Extracts, Liquid for Flavouring or Aroma — 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one)
- Hazard Class: 9
- Packing Group: III
- Environmental Hazard: Yes — very toxic to aquatic life with long lasting effects
- Tunnel Code: E
Full Hazard Statements Referenced
- H302 — Harmful if swallowed
- H302+H332 — Harmful if swallowed or if inhaled
- H304 — May be fatal if swallowed and enters airways
- H315 — Causes skin irritation
- H315+H320 — Causes skin and eye irritation
- H317 — May cause an allergic skin reaction
- H318 — Causes serious eye damage
- H319 — Causes serious eye irritation
- H336 — May cause drowsiness or dizziness
- H361 — Suspected of damaging fertility or the unborn child
- H373 — May cause damage to organs through prolonged or repeated exposure
- H400 — Very toxic to aquatic life
- H410 — Very toxic to aquatic life with long lasting effects
- H411 — Toxic to aquatic life with long lasting effects
- H412 — Harmful to aquatic life with long lasting effects
CMR Declaration
- Cis-3-Hexenyl salicylate (CIS-3-HEXENYL SALICYLATE) — 0.3922%
- Camphor (CAMPHOR) — 0.0854%
- P-Cymene (P-CYMENE) — 0.0095%
- Estragole (ALLYLANISOLE) — 0.0589%
- Furfural (FURFURAL) — 0.0023%
- P-Mentha-1,4-diene (GAMMA-TERPINENE) — 0.0202%
- P-tert-Butyldihydrocinnamaldehyde (4-TERT-BUTYLDIHYDROCINNAMALDEHYDE) — 0.1961%
- Toluene (TOLUENE) — 0.0005%
Phototoxic & Photosensitising Substances
- Cumin seed oil — 0.0784%
- 5-Acetyl-1,1,2,3,3,6-hexamethylindan (ACETYL HEXAMETHYL INDAN) — 0.0980%
IFRA Compliance
- Standard: IFRA 51st Amendment
- Certification Date: 03/02/2026
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and enforced through the IFRA Scientific Committee and Code of Practice.
The maximum permitted concentration varies depending on product application category. It is the ultimate responsibility of the customer to ensure the safety of the final product by further testing if needed.
Key Usage Levels (IFRA Categories)
- Fine Fragrance — hydroalcoholic products, e.g. Eau de Parfum (Class 4): up to 23.783953%
- Body Creams / Oils / Lotions (Class 5A): up to 3.737478%
- Deodorants / Antiperspirants (Class 2): up to 1.63176%
- Eye Products (Class 3): up to 0.745384%
- Lip Products (Class 1): up to 0.247153%
- Oral Care / Toothpaste (Class 6): up to 0.048952%
Additional Category Limits
- Hand Cream (Class 5C): 1.070277%
- Facial Toner / Moisturiser (Class 5B): 0.980769%
- Baby Products (Class 5D): 0.329538%
- Hair Products with hand contact (Class 7A): 1.070277%
- Hair Sprays (Class 7B): 1.070277%
- Intimate Wipes / Baby Wipes (Class 8): 0.329538%
- Rinse-off products — body wash, shampoo, bar soap (Class 9): 5.099999%
- Household / Laundry / Detergents with skin contact (Class 10A): 1.596922%
- Air Freshener Sprays / Animal Sprays (Class 10B): 3.737478%
- Feminine Hygiene / Diapers / Dry Tissues (Class 11A): 0.329538%
- Scented Socks / Facial Tissues / Paper Towels (Class 11B): 0.329538%
- Candles / Non-skin contact products (Class 12): 33.999959%
Interpretation for Use
For hydroalcoholic fine fragrance applications such as Eau de Parfum, this formula is compliant up to 23.783953% concentration, which comfortably covers standard usage levels. All other category limits reflect IFRA safety thresholds based on exposure type, frequency, and application area.
Compliance Note
IFRA standards define maximum safe usage levels for fragrance compounds within finished products. Final product safety remains the responsibility of the manufacturer and may require additional evaluation depending on formulation and use conditions. This certificate does not include food status conformity; a separate document is required for such purposes.
Regulatory Conformity — European Cosmetics
- Rince-off: maximum 34%
- Leave-on: maximum 34%
- Cream Perfume: maximum 34%
- EDT: maximum 34%
- Fine Perfume: maximum 34%
- Oral Products: non calculé
This is Not Oxytocin
Product Code: HP-NC-OXY
Launch Date: 2020
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Attracting — Comfort / Bonding — Bonding · Emotional Warmth
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around closeness already present — not the heat of attraction arriving, but the quieter physiological state of trust, warmth, and reduced threat-vigilance that follows.
The Science: The research behind this formula begins with what familiarity actually smells like at a neurological level — and why the olfactory preferences most stable across human cultures happen to map onto the exact emotional territory this composition inhabits.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Oxytocin
Oxytocin is sometimes called the bonding hormone, though that shorthand flattens something more interesting. It is released during physical contact, during sustained eye contact, during the particular quality of attention that one person pays to another when the relationship feels safe. It is associated with trust as much as with love, with the reduction of threat-vigilance as much as with the increase in warmth — with the physiological shift that happens when a person stops scanning their environment for danger and allows themselves to be close to someone. That is the emotional register this formula works in. Not the heat of attraction, but its quieter resolution. Not desire arriving, but closeness already present.
Building a composition around that territory requires thinking carefully about what familiarity smells like. The most consistently identified universal preferences in olfactory perception cluster around sweet, warm, and skin-proximate descriptors — vanilla-adjacent, musky, softly floral — and researchers working on cross-cultural hedonic responses have found these preferences more stable across populations than almost any other category of olfactory judgement. There is something in the way warm, creamy, and body-adjacent scents register that sits close to the sense of safety the oxytocin framework describes. This formula uses that alignment deliberately.
Bergamot opens the composition, and its research context is more substantial than its role as a citrus top note might suggest. Nasrin Pasyar, Masoumeh Rambod, and Fatemeh Araghi, working in Iran with patients scheduled for laparoscopic cholecystectomy, published a randomised controlled trial in 2020 measuring the effects of bergamot essence inhalation — delivered via an aroma diffuser ball attached to the collar — on anxiety, salivary cortisol, and salivary alpha amylase in sixty surgical patients. Anxiety scores on the State-Trait Anxiety Inventory decreased significantly in the bergamot group compared to controls, and salivary alpha amylase, a sympathetic nervous system biomarker, followed the same direction, with the between-group differences reaching statistical significance. The cortisol finding was complicated by measurement timing during the morning awakening cortisol peak, limiting what could be inferred from that endpoint alone — a limitation the authors acknowledged. The anxiety and alpha amylase results, however, held. An earlier study by Teruhisa Komori and colleagues at the National Defense Medical College in Japan, published in Neuroimmunomodulation in 1995, followed twenty male inpatients with major depressive disorder under ambient citrus fragrance diffusion in their rooms alongside their antidepressant treatment; the citrus fragrance group — in which bergamot was a named active component — showed normalisation of urinary cortisol and dopamine levels and reduced antidepressant dose requirements compared to those receiving antidepressants alone. The design was non-randomised and open-label, which limits interpretation, but the endpoint specificity and the direction of the findings — stress-axis normalisation and neuroendocrine rebalancing under sustained citrus inhalation — are distinctive and not easily dismissed as placebo effects given the biomarker measurements.
Together these studies position bergamot in the territory this formula inhabits: the management of threat-vigilance, the softening of stress activation, the kind of physiological easing that makes closeness feel possible. In this composition, it opens the fragrance with freshness and lift — a brightness that signals openness rather than heaviness — before the warmer, denser base notes emerge.
Jasmine earns a more careful treatment. Winai Sayowan and colleagues at Chulalongkorn University in Thailand, in a 2013 study of twenty healthy adults using EEG recorded from thirty-one electrode sites before and after inhalation of jasmine oil, found increased beta wave power — cortical activity associated with arousal and alertness rather than rest — following jasmine inhalation compared to an odourless mineral oil control. The finding is directionally stimulatory. A separate study by Tapanee Hongratanaworakit, published in 2010, measured autonomic parameters and mood in forty healthy subjects and found that jasmine oil produced increases in alertness, vigour, and breathing rate; this study used transdermal abdominal application rather than inhalation, which means the pharmacological route differs from olfactory exposure and the findings should not be treated as equivalent to inhalation evidence — but the mood direction is consistent across both. Neither study describes jasmine as a calming or bonding material. In this formula, jasmine is not present for that reason. It contributes emotional luminosity — a quality of warmth and radiance that lifts the composition's heart out of pure sweetness and into something more alive. The Sayowan and Hongratanaworakit findings describe a material that engages rather than soothes. Here, that quality reads as tenderness with presence rather than as sedation.
The base is where the formula's bonding character becomes most concentrated. Musk, the lowest-volatility element in the pyramid, carries the most directly relevant research: the Fukui et al. 2007 crossover study of sixteen healthy adults exposed to a musk fragrance under controlled inhalation found decreased salivary cortisol in both male and female participants and a sex-differentiated testosterone response, with a marked testosterone increase in female subjects that did not appear with rose or floral odours in the same study. Musk's significance here is not only in what the Fukui data showed but in the perceptual mechanism it exploits: its extreme low volatility means it reads as skin rather than as fragrance, creating the sense that a scent originates from a person rather than from something applied to them. In a formula built around closeness, this is not incidental. It is structural.
Caramel, amber, and vanilla extend the base into territory that no specific inhalation study anchors but that hedonic perception research consistently maps to the warmest and most universally familiar regions of olfactory experience. Caramel introduces a gourmand softness — edible warmth, the particular intimacy of something that smells like food shared between people. Amber provides radiant depth that holds the composition together at its longest-lived layer, blending imperceptibly with musk and vanilla into a single continuous impression of warmth. Iris, which appears in the heart, adds a different quality: powdery, softly mineral, the textural equivalent of something pressed against skin. Together these notes create the olfactory character of reassurance — not the drama of desire but the ease of trust.
Raspberry opens alongside bergamot with a brightness and tartness that prevents the warm base from immediately dominating. Like bergamot, it introduces a note of freshness and lift that makes the composition feel current rather than heavy — a brief moment of clarity before the formula settles into the enveloping depth that defines its drydown. As the top notes diffuse, caramel and jasmine emerge and the fragrance shifts into its middle register: warmer, more complex, softly floral against a background of building creaminess. The base arrives slowly and without drama, musk and amber and vanilla resolving into a single layered impression that stays close to the skin and changes very little over time. This is a fragrance designed to wear long and quietly, its most characteristic phase arriving an hour into wear and remaining there.
The Pasyar, Komori, Fukui, and Sayowan studies were conducted under defined conditions with specific materials and populations that have no direct equivalence to wearing a composed fragrance in the world. Effect sizes in olfactory research are consistently modest; the conditions that produce measurable physiological responses in controlled settings involve exposure protocols — duration, concentration, delivery method — that differ substantially from fragrance use. This composition takes those research findings as design coordinates, not as guaranteed outcomes. The science describes what these materials do in laboratories. What they do worn on skin, in the presence of another person, is shaped by context in ways no study can capture or control.
Closeness is not a chemical event. This formula was designed to feel like one.
Allergens
The following allergenic substances are present in this fragrance at or above the declaration threshold in accordance with EU Cosmetics Regulation 1223/2009 (Annex III).
- Geranyl acetate — 0.1174%
- Carvone — 0.0203%
- Cedarwood oil Virginia — 0.0624%
- Citral — 0.0423%
- Citronellol — 0.1087%
- Citrus Aurantium Peel Oil — 0.2670%
- Bergamote oil — 0.3710%
- Geranium oil — 0.0934%
- Lavandula Oil/Extract — 0.0934%
- Lemon oil — 1.3072%
- Limonene — 1.8172%
- Menthol — 0.0003%
- Pinene — 0.5139%
- Patchouly oil — 2.8094%
- Rose Ketones — 0.0468%
- Santalol — 0.6770%
- Terpineol — 0.0181%
- Tetramethyl acetyloctahydronaphthalenes — 14.0056%
- Majantol — 0.2334%
- Acetyl cedrene — 4.6685%
- Sandalwood oil nouvelle calédonie — 0.9338%
- Apha-Hexylcinnamaldehyde — 1.3072%
- Alpha-Amylcinnamyl alcohol — 0.0065%
- Benzaldehyde — 0.0019%
- Benzyl salicylate — 0.4669%
- Benzyl benzoate — 0.0009%
- Benzyl alcohol — 1.9450%
- Beta-Caryophyllene — 0.1587%
- Camphor — 0.0025%
- Coumarin — 0.2337%
- Eugenol — 0.0027%
- Farnesol — 0.0003%
- Geraniol — 0.0179%
- 1,3,4,6,7,8-Hexahydro-4,6,6,7,8,8-hexamethylcyclopenta-gamma-2-benzopyran — 3.2680%
- Hydroxycitronellal — 0.1549%
- Alpha-iso-Methylionone — 0.4202%
- Linalyl acetate — 1.5651%
- Linalool — 0.4436%
- P-Mentha-1,3-diene — 0.0028%
- Terpinolene — 0.0150%
- Vanillin — 0.9337%
Percentages reflect concentration of the fragrance compound within the finished product. Declaration is the result of a calculatory analysis of the fragrance formula. Data is provided to the best of current knowledge, based on values calculated from analytical data and/or supplier information, depending on the batches.
Safety Data
- Revision Date: 03/02/2026
- Regulation: LSI_2023NEW-2-CLP
Hazard Classification (CLP)
- Skin Irritation — Category 2 — Causes skin irritation (H315)
- Skin Sensitisation — Category 1 — May cause an allergic skin reaction (H317)
- Aquatic Chronic — Category 1 — Very toxic to aquatic life with long lasting effects (H410)
- Signal Word: Warning
Precautionary Statements
- Avoid breathing dust/fume/gas/mist/vapours/spray (P261)
- Avoid release to the environment (P273)
- Wear protective gloves/protective clothing/eye protection/face protection (P280)
- IF ON SKIN: Wash with plenty of water (P302+P352)
- If skin irritation or rash occurs: Get medical advice/attention (P333+P313)
- Collect spillage (P391)
Composition — Hazard-Relevant Components
Mixture contains ingredients classified under CLP, including:
- 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one
- Acetyl cedrene
- d-Limonene
- Linalyl acetate
- Apha-Hexylcinnamaldehyde
- 3,7-Dimethyl-1,6-nonadien-3-ol
- alpha-Methyl-1,3-benzodioxole-5-propionaldehyde
- Benzyl salicylate
- Methyl atrarate
- cis-alpha-Santalol
- Linalool
- alpha-iso-Methylionone
- beta-Pinene
- Cyclopentadecanolide (omega-Pentadecalactone)
- Piperonal
- Coumarin
- cis-beta Santalol
- beta-Caryophyllene
- Hydroxycitronellal
- alpha-Pinene
- Geranyl acetate
- dl-Citronellol
- rose ketones
- Citral
- alpha-Phellandrene
- Geraniol
- delta-3-Carene
First Aid Measures
- Skin Contact: Remove impregnated clothing. Wash skin immediately and thoroughly with soap and water. Consult a doctor if irritation persists.
- Eye Contact: Rinse with plenty of water for 15 minutes with eyelids open. Wash with an eye lotion. Consult a doctor if necessary.
- Ingestion: Rinse mouth immediately with plenty of water. Do not induce vomiting. Call a doctor immediately.
- Inhalation: Move person to fresh air and allow to rest. Seek medical advice.
Fire Fighting Measures
- Extinguishing Media: Use CO2, extinguishing powder or water spray.
- Fire Notes: Fight large fires with water spray or alcohol-resistant foam. Never use a direct stream of water. The product is flammable. Do not inhale fumes in the event of fire or explosion. Wear self-contained breathing apparatus.
Spill Response
- Wear appropriate protective equipment: boots, gloves, goggles and apron
- Prevent contamination of ground and water; do not allow entry into drains, gutters or rivers
- Collect with non-combustible absorbent material (sand, earth, vermiculite, diatomaceous earth)
- Dispose of in labelled drums via an approved waste collector in accordance with local regulations
Handling & Storage
- Avoid contact with skin and eyes
- Keep away from food and drink
- Store in closed containers in a cool, dry place away from heat sources and direct sunlight (maximum 22°C)
- Store only in the original container; keep containers closed when not in use
- Shelf life: 12–24 months depending on storage conditions
Physical & Chemical Properties
- Physical State: Liquid
- Colour: Dark brown to amber
- Odour: Characteristic
- Flash Point: >100°C
- Density: 0.96700–0.98700
- Refractive Index @20°C: 1.46800–1.48800
Transport Classification
- UN Number: 3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S. (Extracts, Liquid for Flavouring or Aroma — 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one)
- Hazard Class: 9
- Packing Group: III
- Environmental Hazard: Yes — very toxic to aquatic life with long lasting effects
- Tunnel Code: E
Full Hazard Statements Referenced
- H226 — Flammable liquid and vapour
- H302 — Harmful if swallowed
- H304 — May be fatal if swallowed and enters airways
- H315 — Causes skin irritation
- H315+H320 — Causes skin and eye irritation
- H317 — May cause an allergic skin reaction
- H318 — Causes serious eye damage
- H319 — Causes serious eye irritation
- H330 — Fatal if inhaled
- H332 — Harmful if inhaled
- H361 — Suspected of damaging fertility or the unborn child
- H400 — Very toxic to aquatic life
- H410 — Very toxic to aquatic life with long lasting effects
- H411 — Toxic to aquatic life with long lasting effects
- H412 — Harmful to aquatic life with long lasting effects
CMR Declaration
- Camphor — 0.0025%
- P-Cymene — 0.0155%
- Estragole — 0.0575%
- Eugenyl methyl ether — 0.0007%
- P-Mentha-1,4-diene — 0.3034%
- Alpha-Methyl-1,3-benzodioxole-5-propionaldehyde — 0.6536%
- P-tert-Butyldihydrocinnamaldehyde — 0.0341%
- Styrene — 0.0001%
- Tetrahydro-4-methyl-2-(2-methylpropen-1-yl)pyran — 0.0003%
- Toluene — 0.0003%
Phototoxic & Photosensitising Substances
- Methyl beta-naphthyl ketone (2-ACETONAPHTHONE) — 0.0934%
- 5-Acetyl-1,1,2,3,3,6-hexamethylindan (ACETYL HEXAMETHYL INDAN) — 0.0233%
- Bergamot oil (CITRUS AURANTIUM BERGAMIA FRUIT OIL) — 0.0001%
- Lemon oil, expressed (CITRUS LIMON LEAF EXTRACT) — 0.9374%
- Methyl N-methylanthranilate — 0.0009%
IFRA Compliance
- Standard: IFRA 51st Amendment
- Certification Date: 03/02/2026
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and enforced through the IFRA Scientific Committee and Code of Practice.
The maximum permitted concentration varies depending on product application category. It is the ultimate responsibility of the customer to ensure the safety of the final product by further testing if needed.
Key Usage Levels (IFRA Categories)
- Fine Fragrance — hydroalcoholic products, e.g. Eau de Parfum (Class 4): up to 24.334102%
- Body Creams / Oils / Lotions (Class 5A): up to 3.82393%
- Deodorants / Antiperspirants (Class 2): up to 4.345375%
- Eye Products (Class 3): up to 1.095034%
- Lip Products (Class 1): up to 0%
- Oral Care / Toothpaste (Class 6): up to 0%
Additional Category Limits
- Hand Cream (Class 5C): 1.095034%
- Facial Toner / Moisturiser (Class 5B): 1.095034%
- Baby Products (Class 5D): 0.365011%
- Hair Products with hand contact (Class 7A): 1.095034%
- Hair Sprays (Class 7B): 1.095034%
- Intimate Wipes / Baby Wipes (Class 8): 0.365011%
- Rinse-off products — body wash, shampoo, bar soap (Class 9): 7.126415%
- Household / Laundry / Detergents with skin contact (Class 10A): 1.633861%
- Air Freshener Sprays / Animal Sprays (Class 10B): 3.82393%
- Feminine Hygiene / Diapers / Dry Tissues (Class 11A): 0.365011%
- Scented Socks / Facial Tissues / Paper Towels (Class 11B): 0.365011%
- Candles / Non-skin contact products (Class 12): 100%
Interpretation for Use
For hydroalcoholic fine fragrance applications such as Eau de Parfum, this formula is compliant up to 24.334102% concentration, which comfortably covers standard usage levels. All other category limits reflect IFRA safety thresholds based on exposure type, frequency, and application area.
Compliance Note
IFRA standards define maximum safe usage levels for fragrance compounds within finished products. Final product safety remains the responsibility of the manufacturer and may require additional evaluation depending on formulation and use conditions. This certificate does not include food status conformity; a separate document is required for such purposes.
Regulatory Conformity — European Cosmetics
- Rince-off: maximum 27.46%
- Leave-on: maximum 42.75%
- Cream Perfume: maximum 42.75%
- EDT: maximum 42.75%
- Fine Perfume: maximum 42.75%
- Oral Products: non calculé
This is Not Testosterone
Product Code: HP-NC-TEST
Launch Date: 2025
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Attracting — Magnetism / Strengthening — Dominance · Strength
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around presence as self-possession — not dominance as force, but the particular quality of a person who occupies their space with full intention and does not apologise for it.
The Science: The research that shaped this formula's opening is the only study in the olfactory literature to measure sympathetic nervous system activation via objective autonomic data rather than self-report. The note it points toward is not the one most people would expect.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Testosterone
Testosterone is one of the more misrepresented molecules in popular culture. It is consistently framed as a driver of aggression and dominance, when the more careful reading of the endocrine literature describes it as a mediator of social status motivation — the neurochemical underpinning not of raw force but of the willingness to compete, to be seen, to hold ground. The distinction matters for a formula designed around this territory. What this composition is reaching for is not aggression. It is presence. The kind of physiological state in which a person occupies their space with full intention and does not apologise for taking up room.
Translating that into a formula requires thinking about what the olfactory correlates of confidence actually are — which aromatic materials sit closest to arousal, alertness, and the forward-moving quality of a person who is not deferring. The research is thin in places and requires honest framing, but there is a thread worth following.
The clearest evidence available for any note in this composition comes from Shinichiro Haze, Keiko Sakai, and Yoko Kasahara at Osaka Prefectural University, whose 2002 controlled study measuring the effects of fragrance inhalation on sympathetic nervous system activity in healthy female adults remains one of the only studies in the olfactory literature with direct autonomic data linking specific aromatic materials to measurable sympathetic activation. Haze and colleagues exposed participants to six essential oils and measured relative sympathetic activity via power spectral analysis of systolic blood pressure fluctuations — an objective physiological endpoint rather than self-report — alongside plasma catecholamine concentrations. Grapefruit oil was among four oils that produced a 1.5- to 2.5-fold increase in sympathetic activity compared to an odourless control. The study's sample was small at nine participants, and its design does not permit conclusions about mechanism or dose-response, but as a directional finding using objective autonomic measurement it stands apart from the self-report literature. Grapefruit opens this formula, and the Haze data are the reason.
Cinnamon reinforces that opening from a different angle. Bryan Raudenbush and colleagues, in a 2009 study using a simulated driving paradigm with human participants exposed to peppermint and cinnamon odours, found that both increased alertness ratings and decreased temporal demand compared to a no-odour control condition; cinnamon specifically was associated with reduced fatigue and improved performance across the driving task. It contributes heat, edge, and attentional sharpness to the formula's opening — the quality of aromatic assertiveness that reads as immediate presence rather than background.
Cardamom, which opens alongside cinnamon and grapefruit, adds its own autonomic dimension. Shrikant Patil and colleagues at Nitte University found in their 2011 study of thirty healthy students that cardamom inhalation during exercise shifted heart rate variability toward sympathetic predominance — a physiological direction consistent with heightened arousal rather than relaxation. Mark Moss and colleagues at the University of Northampton, in a 2025 double-blind study of ninety adults exposed to an essential oil blend containing cardamom among other components, found significantly increased subjective alertness and reduced fatigue compared to controls. These two findings, from different designs and populations, point in the same direction: cardamom inhalation appears to register in the body as activation rather than ease. Together with cinnamon and grapefruit, it gives the formula's opening a triple-layered arousal signal — citrus sharpness, warm spice heat, and herbal lift arriving simultaneously.
The heart and base are where the formula's character shifts from activation to authority. Guaiac wood brings dryness and a smoky, slightly austere woody firmness that strips away any sweetness the cinnamon might leave behind. It reads as composed rather than warm, providing the structural restraint that prevents the opening's intensity from becoming excessive. Sambac jasmine contributes something different — the glow and sensory presence that Winai Sayowan and colleagues at Chulalongkorn University documented in their 2013 EEG study, which found increased beta wave power following jasmine oil inhalation in twenty healthy adults, consistent with cortical arousal rather than relaxation. In this formula jasmine does not soften the composition so much as illuminate it, adding a luminous quality to the drydown that makes the formula feel inhabited rather than merely functional.
Sandalwood arrives in the base with a different agenda. Lin and colleagues, in a 2021 quasi-experimental study with forty-three adolescents published in PLOS ONE, measured heart rate variability before and after physical exercise under three conditions: no essential oil, pure sandalwood inhalation, and a sandalwood-lavender blend. In the low-stress subgroup, pure sandalwood inhalation produced significant normalisation of HRV parameters — specifically, shifts in normalised LF and LF/HF ratio — consistent with ANS rebalancing following exercise-induced elevation. The study's quasi-experimental design limits causal inference, and its predominantly adolescent female sample may not generalise broadly, but the direction is clear and the HRV endpoint is objective. Sandalwood is present in this formula precisely for what the Lin data suggest: not sedation, but composure — the quality of arousal that has settled into something steady and controlled. The difference between aggression and authority is often exactly that: one is unregulated arousal, the other is arousal with architecture.
Musk, vanilla, amberwood, and praline complete the base with warmth, projection, and persistence. The Fukui et al. 2007 crossover study finding — that musk odour in controlled inhalation produced decreased salivary cortisol in both sexes alongside a sex-differentiated testosterone response — is relevant here for the same reasons it is relevant in the bonding-oriented formulas: musk creates the sense of a scent that belongs to skin, that radiates from a person rather than sitting on the surface. In a confidence formula, that quality reads not as intimacy but as presence. Vanilla and praline soften the composition's harder edges without undermining them, translating what might otherwise be austere into something more magnetic. Amberwood extends the diffusion envelope and gives the drydown its radiant, slightly resinous warmth.
The evaporation arc moves from sharp and bright to dry and deep. Grapefruit, cinnamon, and cardamom are the most volatile elements and dominate the opening minutes with their combined citrus-spice attack. As they fade, guaiac and jasmine define the mid-phase — drier, more architectural, with jasmine providing warmth without sweetness. The base arrives slowly and remains close to the skin: musk and sandalwood form the foundation, with amberwood, vanilla, and praline layering above them into a warm, lingering trail that is more diffuse than dense. The overall effect is a progression from immediate sensory impact toward something more settled — activation followed by composure.
The Haze, Raudenbush, Patil, Moss, Lin, and Fukui studies were conducted under controlled conditions with defined protocols, specific materials, and populations that cannot be mapped directly onto wearing this fragrance. Effect sizes in autonomic and psychometric olfactory research are modest and context-dependent. The Haze grapefruit finding was measured in a paradigm quite different from daily fragrance use; the Raudenbush cinnamon data come from a study whose full design and sample size are not fully available for scrutiny. These studies provided design coordinates, not performance guarantees. This formula is built from the science of arousal. What the wearer brings to it determines the rest.
Presence is not a fragrance's gift to give. This composition is designed to meet it halfway.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Alpha-Terpinene — 0.002%
- Amyl Cinnamal — 0.002%
- Benzyl Alcohol — 0.008%
- Benzyl Benzoate — 0.053%
- Benzyl Salicylate — 1.994%
- Beta-Caryophyllene — 0.057%
- Cinnamal — 0.006%
- Cinnamomum Zeylanicum Bark Oil — 0.007%
- Citral — 0.042%
- Citronellol — 0.001%
- Citrus Aurantium Bergamia Peel Oil — 5.000%
- Citrus Aurantium Peel Oil — 0.025%
- Coumarin — 0.600%
- Eugenol — 0.008%
- Farnesol — 0.013%
- Geraniol — 0.004%
- Geranyl Acetate — 0.002%
- Hexamethylindanopyran — 3.000%
- Isoeugenol — 0.011%
- Juniperus Virginiana Oil — 0.950%
- Limonene — 2.062%
- Linalool — 0.723%
- Linalyl Acetate — 1.446%
- Pinene — 0.640%
- Pogostemon Cablin Oil — 2.500%
- Rose Ketones — 0.090%
- Terpineol — 0.032%
- Terpinolene — 0.023%
- Tetramethyl Acetyloctahydronaphthalenes — 11.982%
- Vanillin — 0.067%
Only substances present above 10 ppm (0.001%) are declared in accordance with EU Regulation (EU) 2023/1545. Full compositional breakdown (including natural vs synthetic distribution) is not provided in this format.
Safety Data
- Revision Date: 08/01/2025
- Regulation: EU 2020/878 (CLP EC 1272/2008)
Hazard Classification (CLP)
- Skin Irritation — Category 2: Causes skin irritation (H315)
- Skin Sensitisation — Category 1: May cause an allergic skin reaction (H317)
- Eye Irritation — Category 2: Causes serious eye irritation (H319)
- Hazardous to the Aquatic Environment, Chronic — Category 2: Toxic to aquatic life with long lasting effects (H411)
- Signal Word: Warning
Precautionary Statements
- Contaminated work clothing should not be allowed out of the workplace (P272)
- Avoid release to the environment (P273)
- Wear protective gloves/protective clothing/eye protection/face protection (P280)
- IF ON SKIN: Wash with plenty of soap and water (P302+P352)
- IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing (P305+P351+P338)
- If skin irritation occurs: Get medical advice/attention (P332+P313)
- If skin irritation or rash occurs: Get medical advice/attention (P333+P313)
- If eye irritation persists: Get medical advice/attention (P337+P313)
- Collect spillage (P391)
Hazardous Components (Label)
- 1-(2,3,8,8-Tetramethyl-1,2,3,4,5,6,7,8-octahydronaphthalen-2-yl)ethanone
- 1,5-Dimethyl-1-vinylhept-4-en-1-yl acetate
- (Ethoxymethoxy)cyclododecane
- 1,2,3,5,6,7-Hexahydro-1,1,2,3,3-pentamethyl-4H-inden-4-one
Composition — Hazard-Relevant Components
Mixture contains ingredients classified under CLP, including:
- 1-(2,3,8,8-Tetramethyl-1,2,3,4,5,6,7,8-octahydronaphthalen-2-yl)ethanone (10–25%): H315, H317, H411
- 3-Ethoxy-4-hydroxybenzaldehyde (2.5–10%): H319
- 1,5-Dimethyl-1-vinylhept-4-en-1-yl acetate (2.5–10%): H315, H317, H319, H411
- 4-(1-Ethoxyvinyl)-3,3,5,5-tetramethylcyclohexanone (2.5–10%): H315, H411
- 2,6-Dimethyloct-7-en-2-ol (2.5–10%): H315, H319, H336
- 1,3,4,6,7,8-Hexahydro-4,6,6,7,8,8-hexamethylcyclopenta[g]-2-benzopyran (2.5–10%): H400, H410
- 2,4-Dimethyl-4,4a,5,9b-tetrahydroindeno[1,2-d][1,3]dioxine (2.5–10%): H302, H412
- (Ethoxymethoxy)cyclododecane (2.5–10%): H315, H317, H411
- 1,2,3,5,6,7-Hexahydro-1,1,2,3,3-pentamethyl-4H-inden-4-one (1–2.5%): H315, H317, H319, H411
- (R)-p-Mentha-1,8-diene (1–2.5%): H226, H304, H315, H317, H400, H410
- 2-Ethyl-4-(2,2,3-trimethylcyclopent-3-en-1-yl)but-2-en-1-ol (1–2.5%): H319, H411
- 1-(5,6,7,8-Tetrahydro-3,5,5,6,8,8-hexamethyl-2-naphthyl)ethan-1-one (1–2.5%): H302, H400, H410
- Benzyl salicylate (1–2.5%): H317, H319, H412
- 4,8a,9,9-Tetramethyloctahydro-1,6-methanonaphthalen-1(2H)-ol (1–2.5%): H411
- 1,5-Dimethyl-1-vinylhex-4-en-1-yl acetate (1–2.5%): H315, H317, H319
- 2-Cyclododecylpropanol (1–2.5%): H319, H400, H410
- 1-(2,2,6-Trimethylcyclohexyl)-3-hexanol (1–2.5%): H315, H317, H411
- 4-(2,6,6-Trimethylcyclohex-1-en-1-yl)butan-2-one (1–2.5%): H411
- 3-(1-Methylethyl)bicyclo[2.2.1]hept-5-ene-2-carboxylic acid ethyl ester (1–2.5%): H317, H411
- Bulnesia sarmienti (1–2.5%): H315, H317, H411
- Bulnesia sarmienti ext., acetate (<1%): H315, H317, H400, H410
- 3-Cyclopentene-1-butanal, alpha,2,2,3-tetramethyl-gamma-methylene- (<1%): H317, H400, H410
- 1,1-Dimethoxy-2,2,5-trimethyl-4-hexene (<1%): H315, H412
- Reaction products of 3-methyl-5-[(1S,4aS,8aS)-5,5,8a-trimethyl-2-methylenedecahydro-1-naphthalenyl]-1-penten-3-ol, cyclized (<1%): H413
- 2-Isopropylidene-4,8-dimethyl-1,2,3,3a,4,5,6,8a-octahydroazulen-6-ol (<1%): H315, H317, H319
- Resin acids and Rosin acids, hydrogenated, Me esters (<1%): H412
- 3,7-Dimethylocta-1,6-dien-3-ol (<1%): H315, H317, H319
- Spiro[1,3-dioxolane-2,5'-(4,4,8,8-tetramethyl-hexahydro-3,9-methanonaphthalene)] (<1%): H411
- 2-tert-Butylcyclohexyl acetate (<1%): H411
- 2H-Chromen-2-one (Coumarin) (<1%): H302, H317, H412
- 3-Methyl-5-cyclopentadecen-1-one (<1%): H317, H400, H410
- Hydrocarbons, alicyclic and aliphatic (natural component of essential oils) (<1%): H226, H304
- 6,6-Dimethyl-2-methylenebicyclo[3.1.1]heptane (beta-Pinene) (<1%): H226, H304, H315, H317, H400, H410
- 1-Isopropyl-4-methylcyclohexa-1,4-diene (<1%): H226, H304, H361, H411
- Benzoic acid (<1%): H315, H318, H372
- 2-Ethyl-3-hydroxy-4H-pyran-4-one (<1%): H302
- Cedr-8-ene (<1%): H304, H315, H400, H410
- Cedran-8-ol (<1%): H411
- 4H-4a,9-methanoazuleno[5,6-d]-1,3-dioxole derivative (<1%): H315, H319
- Benzyl acetate (<1%): H412
- 3-Cyclopentene-1-butanol derivative (<1%): H315, H318, H400, H410
- 3-Methyl-4-(2,2,6-trimethylcyclohexyl)butan-2-ol (<1%): H411
- 2,6,6-Trimethylbicyclo[3.1.1]hept-2-ene (alpha-Pinene) (<1%): H226, H302, H304, H315, H317, H400, H410
- 1-(2,6,6-Trimethylcyclohexa-1,3-dien-1-yl)but-2-en-1-one (Rose Ketone) (<0.1%): H315, H317, H411
- Ethyl alcohol (<0.1%): H225, H319
- 2-Methoxy-4-prop-1-en-1-ylphenol (Isoeugenol) (<0.1%): H302, H312, H315, H317, H319, H332, H335
First Aid Measures
- Skin contact: Remove contaminated clothing. Wash with plenty of water and soap.
- Eye contact: Flush immediately with water for at least 10 minutes. Contact physician if symptoms persist.
- Ingestion: Rinse mouth with water. In severe cases seek medical attention and show the safety data sheet.
- Inhalation: No damage to health is expected.
Fire and Spill Measures
- Extinguishing Media: Carbon dioxide, foam, or powder fire extinguisher.
- Extinguishers not to be used: Do not use water extinguishers.
- Combustion risk: Avoid inhaling the fumes. Use protection for the respiratory tract.
- Spill response: Avoid inhalation and contact with skin and eyes. Use personal protective equipment. Contain with sand or inert powder. Prevent entry into drains, surface water, and soil. Collect for disposal according to local regulations.
Handling and Storage
- Apply good manufacturing and industrial hygiene practices with adequate ventilation.
- Do not eat, drink, or smoke while handling.
- Store in well-filled, tightly closed original containers. Protect from heat and light.
- Store in a cool, dry, and ventilated area. Keep away from sources of ignition and naked flames.
Physical and Chemical Properties
- Physical state: Liquid
- Colour: Gold yellow
- Flash point: >70°C
- Relative density: 0.961
- Solubility in water: No
Transport Classification
- UN Number: 3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S. (Contains: Octahydro Tetramethyl Naphthalene Ethanone)
- Hazard Class: 9
- Packing Group: III
- Environmental Hazard: Yes (Marine Pollutant)
Full Hazard Statements Referenced
- H225 — Highly flammable liquid and vapour
- H226 — Flammable liquid and vapour
- H302 — Harmful if swallowed
- H304 — May be fatal if swallowed and enters airways
- H312 — Harmful in contact with skin
- H315 — Causes skin irritation
- H317 — May cause an allergic skin reaction
- H318 — Causes serious eye damage
- H319 — Causes serious eye irritation
- H332 — Harmful if inhaled
- H335 — May cause respiratory irritation
- H336 — May cause drowsiness or dizziness
- H361 — Suspected of damaging fertility or the unborn child
- H372 — Causes damage to organs through prolonged or repeated exposure
- H400 — Very toxic to aquatic life
- H410 — Very toxic to aquatic life with long lasting effects
- H411 — Toxic to aquatic life with long lasting effects
- H412 — Harmful to aquatic life with long lasting effects
- H413 — May cause long lasting harmful effects to aquatic life
CMR Declaration
- 1-Isopropyl-4-methylcyclohexa-1,4-diene (CAS 99-85-4) — Repr. 2 (Self Classified) — 0.405%
- 1-Isopropyl-4-methylbenzene (CAS 99-87-6) — Repr. 2 (Self Classified) — 0.045%
Phototoxic and Photosensitising Substances
- Other furocoumarins from mixed Essential Oils — 0.001%
- Methyl N-methylanthranilate (CAS 85-91-6) — 0.010%
IFRA Compliance
- Standard: IFRA 51st Amendment (QRA2 Assessment)
- Certification Date: 08/01/2025
This fragrance composition has been assessed in accordance with the IFRA Code of Practice using the QRA2 methodology, which determines maximum safe usage levels across all application categories based on exposure scenarios and ingredient safety profiles.
The maximum permitted concentration varies by application category. Values represent maximum dosage (% w/w) of the fragrance compound in the finished product.
Key Usage Levels (IFRA Categories)
- Fine Fragrance — Eau de Toilette, Parfum, Cologne (Category 4): 47.80168%
- Body Creams, Oils and Lotions (Category 5A): 12.22834%
- Deodorant and Antiperspirant Products (Category 2): 2.55683%
- Eye Products and Facial Make-up (Category 3): 0.76000%
- Lip Products (Category 1): Contains non-flavour materials — not applicable for ingestion
- Toothpaste and Oral Care (Category 6): Contains non-flavour materials — not applicable for ingestion
Additional Category Limits
- Face Toner and Moisturiser (Category 5B): 1.00000%
- Hand Cream and Nail Care (Category 5C): 1.52000%
- Baby Cream, Lotion, Oil and Talc (Category 5D): 0.33600%
- Rinse-off Hair Treatments (Category 7A): 1.24000%
- Leave-on Hair Products and Sprays (Category 7B): 1.24000%
- Intimate Wipes, Baby Wipes, Tampons (Category 8): 0.33600%
- Rinse-off Body Washes, Shampoos, Bar Soap (Category 9): 5.20000%
- Household Cleaners and Fabric Care (Category 10A): 5.20000%
- Air Freshener Sprays and Animal Sprays (Category 10B): 11.20000%
- Low-transfer Skin Contact without UV Exposure (Category 11A): 0.33600%
- Low-transfer Skin Contact with Potential UV Exposure (Category 11B): 0.33600%
- Non-skin Contact Products — Candles, Air Fresheners, Plastics (Category 12): Not restricted
Interpretation for Use
For hydroalcoholic fine fragrance applications, this composition is compliant up to 47.80% concentration, reflecting a highly permissive profile for perfumery use and accommodating high-strength extrait formats. The significantly lower limits in Category 5B (face toners, 1.00%) and Categories 5D, 8, 11A, and 11B (0.336%) reflect stricter exposure controls for sensitive-area and low-transfer applications.
Compliance Note
This IFRA assessment is based on calculated safety thresholds derived from ingredient-level data and exposure modelling under the QRA2 system. Final product safety remains the responsibility of the manufacturer and may require additional validation depending on formulation and conditions of use.
Additional Disclosure
This composition contains a material identified as having the potential to form nitrosamines in nitrosating systems:
- Methyl N-methylanthranilate (CAS 85-91-6) — 0.0097%
This is Not Dopamine
Product Code: HP-NC-DOP
Launch Date: 2020
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Motivating — Anticipation · Drive · Reward
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around anticipation rather than satisfaction — the forward-moving quality of wanting, not the stillness of having arrived.
The Science: The formula's most scientifically substantive note is lavender — and its presence in a motivation formula is a deliberate act of counter-intuitive engineering. The Science tab explains the exact reasoning, and why it is the most important decision in the composition.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Dopamine
Dopamine is not the pleasure molecule, though it is consistently described that way. The more precise account — the one the neuroscience literature has spent the better part of two decades clarifying — is that dopamine is the anticipation molecule. It fires most strongly not when a reward arrives but in the moments before it does, encoding the prediction and the wanting rather than the having. This distinction is worth holding onto when thinking about what a composition that takes dopamine as its reference point is actually reaching for. Not satisfaction. Drive. The particular quality of mental alertness that comes from moving toward something rather than resting in it.
The formula's opening carries that directional quality in purely aromatic terms. Saffron, dry and electrically warm — a note more metallic and taut than its floral family might suggest — and nutmeg, with its sabinene-dominant volatility and the deeper phenylpropanoid undertow of eugenol and myristicin beneath, create an opening that reads as vivid and mentally switched-on rather than soft or diffuse. These are not notes with olfactory research that maps neatly onto cognition or motivation. What they contribute is perceptual: an opening register that feels charged rather than neutral, that invites attention rather than releasing it.
The most scientifically substantial material in this formula is lavender — and it is here because it runs directly against the activation brief. That is not a contradiction. It is the most important engineering choice in the composition, and it is worth understanding carefully.
The evidence for lavender's anxiety-attenuating and calming effects via inhalation is among the most robust in the olfactory literature. Metaxia Kritsidima, Tim Newton, and Koula Asimakopoulou conducted a randomised controlled trial in Athens in 2010, recruiting three hundred and forty adult dental patients waiting for scheduled appointments and assessing anxiety via the State Trait Anxiety Inventory while they waited — half in a lavender-scented waiting room, half without. The lavender group reported significantly lower state anxiety, with a between-group difference reaching F(1,338) = 74.69, p < 0.001; the effect on generalised dental anxiety did not reach significance, which the researchers noted as consistent with lavender modulating acute situational anxiety rather than deeper trait-level fear. In a separate study published the same year, Johann Lehrner and colleagues in Vienna measured anxiety, mood, alertness, and calmness in two hundred dental patients under four conditions including orange odour, lavender, music, and no intervention; both lavender and orange reduced anxiety and improved mood compared to controls, while neither significantly altered alertness ratings — a finding that points toward lavender operating on emotional tone and arousal load without directly blunting attentional capacity. The most directly relevant finding for understanding lavender's role in a motivation formula comes from Mark Moss, Jenny Cook, Keith Wesnes, and Paul Duckett at the University of Northumbria, who in a 2003 randomised study of one hundred and forty-four healthy adults exposed to lavender or rosemary before completing the Cognitive Drug Research battery found that the lavender condition produced a significant decrement in working memory performance and reduced alertness compared to rosemary, while increasing ratings of contentedness. Lavender, in that design, made people calmer and less cognitively engaged. Rosemary made them sharper.
Why is a note with that profile in a formula built around drive and anticipation? Because drive without regulation is not focus — it is agitation. A composition that pushed exclusively toward arousal, with nothing to smooth the signal's harder edges, would be experienced as tense and uncomfortable rather than energised and directed. The Kritsidima, Lehrner, and Moss findings describe a material that reduces the noise of acute anxiety and emotional overstimulation. In This is Not Dopamine, lavender is present to ensure that what the formula produces is purposeful momentum rather than edge. The distinction between wanting-with-clarity and wanting-with-urgency is not subtle when you are wearing the difference.
Patchouli grounds the base with a similar countervailing logic. The Haze et al. 2002 study — the same controlled autonomic measurement that established rose oil's sympatholytic profile — found that patchouli inhalation produced a forty percent decrease in relative sympathetic activity in healthy adults. That finding sits in direct tension with a motivational brief. Patchouli is in this formula because forward momentum requires a floor to push against: the earthy, dense, low-volatility depth it contributes to the base creates the sense of gravitational weight that gives the formula's drive quality something to move through rather than spilling in all directions. It is the olfactory equivalent of resistance — not opposition to the signal but the medium that makes its force meaningful.
Ambroxan, which anchors the base alongside musk and patchouli, has no direct parallel in the functional inhalation literature, but its compositional behaviour is worth understanding. A synthetic macrocyclic compound with exceptional affinity for skin and fabric, it creates what perfumers describe as a clean, radiant, slightly mineral warmth that projects further and persists longer than almost any natural base material. It does not read as heavy or musky — it reads as a kind of atmospheric presence, a diffuse radiance that extends the formula's reach. In the context of a dopamine-axis composition, this property maps to something specific: the sense that the reward signal is still arriving, that the anticipation hasn't resolved. Ambroxan is not a sedative or a stimulant. It is the olfactory architecture of sustained wanting.
The evaporation arc opens with maximum vividness. Saffron and nutmeg are the most immediately present elements — sharp, warm, and tonally distinctive in the first minutes of wear. Lavender emerges through the mid-phase as the top volatiles settle, giving the composition a cooler, more herbal quality that modulates the opening without suppressing it. Oud and patchouli define the base's character — the former adding dark, resinous depth, the latter the dense earthy gravity that slows the formula's evaporation curve and extends its trail. Ambroxan and musk are the formula's most persistent elements, remaining close to the skin long after the spice and lavender notes have faded, creating the radiant, skin-adjacent warmth that defines the drydown.
The Kritsidima, Lehrner, and Moss studies were conducted in dental waiting rooms and university settings with defined populations, standardised exposure protocols, and validated psychometric instruments. Their findings describe what lavender did in those conditions. The Haze patchouli data were obtained in a physiological measurement paradigm that bears no direct resemblance to wearing a composed fragrance. Effect sizes across the olfactory literature are modest; context shapes response in ways controlled studies cannot capture or predict. These findings gave this formula its design logic. They do not guarantee its effect.
Dopamine fires in the gap between wanting and having. This formula was built to inhabit that gap.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Carvone — 0.0020%
- Citral — 0.0004%
- Citronellol — 0.0007%
- Isoeugenol — 0.0011%
- Limonene — 0.1657%
- Pinene — 0.1479%
- Patchouly oil — 3.6715%
- Terpineol — 0.0135%
- Tetramethyl acetyloctahydronaphthalenes — 27.0531%
- Benzaldehyde — 0.0017%
- Benzyl benzoate — 0.0055%
- Benzyl alcohol — 3.3569%
- Beta-Caryophyllene — 0.3873%
- Camphor — 0.0015%
- Eugenol — 0.1100%
- Farnesol — 0.0004%
- Geraniol — 0.0007%
- Linalool — 0.0034%
- P-Mentha-1,3-diene — 0.0062%
- Terpinolene — 0.0146%
Only substances present above 10 ppm (0.001%) are declared in accordance with EU Regulation (EU) 2023/1545. Full compositional breakdown (including natural vs synthetic distribution) is not provided in this format.
Safety Data
- Revision Date: 03/02/2026
- Regulation: LSI_2023NEW-2-CLP (CLP EC 1272/2008)
Hazard Classification (CLP)
- Eye Irritation — Category 2 / 2A: Causes serious eye irritation (H319)
- Hazardous to the Aquatic Environment, Chronic — Category 1: Very toxic to aquatic life with long lasting effects (H410)
- Skin Irritation — Category 2: Causes skin irritation (H315)
- Skin Sensitisation — Category 1: May cause an allergic skin reaction (H317)
- Signal Word: Warning
Precautionary Statements
- Avoid breathing dust/fume/gas/mist/vapours/spray (P261)
- Avoid release to the environment (P273)
- Wear protective gloves/protective clothing/eye protection/face protection (P280)
- IF ON SKIN: Wash with plenty of water (P302+P352)
- IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing (P305+P351+P338)
- If skin irritation or rash occurs: Get medical advice/attention (P333+P313)
- If eye irritation persists: Get medical advice/attention (P337+P313)
- Collect spillage (P391)
Hazardous Components (Label)
- 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one
- Methyl atrarate
- 6,7-Dihydro-1,1,2,3,3-pentamethyl-4(5H)-indanone
- Benzyl alcohol
- Amber xtreme
- Beta-Caryophyllene
- Hexyl salicylate
- p-Isobutyl-alpha-methyl hydrocinnamaldehyde
- d-Limonene
- Alpha-Pinene
- Eugenol
- Alpha-Vetivone
- Alpha-Phellandrene
- 2,6,6-Trimethylcyclohexa-1,3-dienyl methanal
Composition — Hazard-Relevant Components
Mixture contains ingredients classified under CLP, including:
- 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one (CAS 68155-66-8) (25–30%): H401, H410, H315, H317
- 6,7-Dihydro-1,1,2,3,3-pentamethyl-4(5H)-indanone (CAS 33704-61-9) (5–10%): H303, H319, H401, H411, H315, H317
- Methyl atrarate (CAS 4707-47-5) (5–10%): H401, H227, H317
- 2,6,6-Trimethylcyclohexa-1,3-dienyl methanal (CAS 116-26-7) (0–5%): H302, H319, H401, H411, H227, H315, H317
- 2-Isobutyl-4-methyltetrahydro-2H-pyran-4-ol (CAS 63500-71-0) (0–5%): H319
- 3,3,5,5-Tetramethyl-4-ethoxyvinylcyclohexanone (CAS 36306-87-3) (0–5%): H401, H411, H315
- Benzyl alcohol (CAS 100-51-6) (0–5%): H302, H319
- Ethyl maltol (CAS 4940-11-8) (0–5%): H302, H401, H227
- Eugenol (CAS 97-53-0) (0–5%): H303, H319, H401, H316, H317
- Hexyl salicylate (CAS 6259-76-3) (0–5%): H400, H410, H316, H317
- Patchouli alcohol (CAS 5986-55-0) (0–5%): H401, H411, H227
- Alpha-Phellandrene (CAS 99-83-2) (0–5%): H304, H400, H410, H226, H317
- Alpha-Pinene (CAS 80-56-8) (0–5%): H304, H302, H400, H410, H226, H315, H317
- Alpha-Vetivone (CAS 15764-04-2) (0–5%): H224, H317
- Amber xtreme (CAS 476332-65-7) (0–5%): H410, H316, H317
- Beta-Caryophyllene (CAS 87-44-5) (0–5%): H304, H317
- d-Limonene (CAS 5989-27-5) (0–5%): H304, H400, H412, H226, H315, H317
- p-Isobutyl-alpha-methyl hydrocinnamaldehyde (CAS 6658-48-6) (0–5%): H401, H315, H317
First Aid Measures
- Skin contact: Remove impregnated clothing and wash skin immediately thoroughly with soap and water. If skin irritation occurs, consult a doctor.
- Eye contact: Rinse with plenty of water (15 minutes with eyelids open) then wash with an eye lotion. Consult a doctor if necessary.
- Ingestion: Rinse mouth immediately with plenty of water. Do not induce vomiting. Call a doctor immediately.
- Inhalation: Move person to fresh air and allow to rest. Seek medical advice.
Fire and Spill Measures
- Extinguishing Media: CO₂, extinguishing powder, or water spray. Fight large fires with water spray or alcohol-resistant foam.
- Extinguishers not to be used: Never use a direct stream of water.
- Flammability: The product is flammable. Do not smoke. No open flames.
- Combustion risk: Hazardous combustion products may emit toxic gases. Do not inhale fumes. Wear self-contained breathing apparatus.
- Spill response: Avoid contact with skin and inhalation of vapours. Use appropriate personal protective equipment. Contain with non-combustible absorbent materials (sand, earth, vermiculite). Prevent entry into drains, ground water, and soil. Collect and dispose of according to local regulations.
Handling and Storage
- Avoid contact with skin and eyes. Avoid unnecessary exposure.
- Do not eat, drink, or smoke during use. Wash hands and exposed areas with soap and water before leaving work.
- Store in closed containers in a dry place away from sources of heat and direct sunlight, maximum 22°C.
- Store only in the original container in a cool, well-ventilated place. Keep containers closed when not in use.
Physical and Chemical Properties
- Physical state: Liquid
- Colour: Light red
- Flash point: >100°C
- Density: [0.99050; 1.01050]
- Refractive index @ 20°C: [1.47750; 1.49750]
Transport Classification
- UN Number: 3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S. (EXTRACTS, LIQUID FOR FLAVOURING OR AROMA) (1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one)
- Hazard Class: 9
- Packing Group: III
- Environmental Hazard: Yes
- Tunnel Code: E
Full Hazard Statements Referenced
- H224 — Extremely flammable liquid and vapour
- H226 — Flammable liquid and vapour
- H302 — Harmful if swallowed
- H304 — May be fatal if swallowed and enters airways
- H315 — Causes skin irritation
- H317 — May cause an allergic skin reaction
- H319 — Causes serious eye irritation
- H400 — Very toxic to aquatic life
- H410 — Very toxic to aquatic life with long lasting effects
- H411 — Toxic to aquatic life with long lasting effects
- H412 — Harmful to aquatic life with long lasting effects
CMR Declaration
- Camphor (CAS 76-22-2) — 0.0015%
- P-Cymene (CAS 99-87-6) — 0.0200%
- Estragole (CAS 140-67-0) — 0.0001%
- Eugenyl methyl ether (CAS 93-15-2) — 0.0162%
- Furfural (CAS 98-01-1) — 0.0004%
- P-Mentha-1,4-diene (CAS 99-85-4) — 0.0059%
- Hexyl salicylate (CAS 6259-76-3) — 0.2937%
- Styrene (CAS 100-42-5) — 0.0005%
- Tetrahydro-4-methyl-2-(2-methylpropen-1-yl)pyran (CAS 16409-43-1) — 0.0495%
- Toluene (CAS 108-88-3) — 0.0014%
Phototoxic and Photosensitising Substances
- Tagetes oil (CAS 8016-84-0) — 0.0367%
IFRA Compliance
- Standard: IFRA 51st Amendment (QRA2 Assessment)
- Certification Date: 03/02/2026
This fragrance composition has been assessed in accordance with the IFRA Code of Practice using the QRA2 methodology, which determines maximum safe usage levels across all application categories based on exposure scenarios and ingredient safety profiles.
The maximum permitted concentration varies by application category. Values represent maximum dosage (% w/w) of the fragrance compound in the finished product.
Key Usage Levels (IFRA Categories)
- Fine Fragrance — Eau de Toilette, Parfum, Cologne (Category 4): 27.236824%
- Body Creams, Oils and Lotions (Category 5A): 3.774706%
- Deodorant and Antiperspirant Products (Category 2): 3.165882%
- Eye Products and Facial Make-up (Category 3): 0.231352%
- Lip Products (Category 1): 0.076711%
- Toothpaste and Oral Care (Category 6): 0.034376%
Additional Category Limits
- Face Toner and Moisturiser (Category 5B): 0.304411%
- Hand Cream and Nail Care (Category 5C): 0.462705%
- Baby Cream, Lotion, Oil and Talc (Category 5D): 0.102282%
- Rinse-off Hair Treatments (Category 7A): 0.377470%
- Leave-on Hair Products and Sprays (Category 7B): 0.377470%
- Intimate Wipes, Baby Wipes, Tampons (Category 8): 0.102282%
- Rinse-off Body Washes, Shampoos, Bar Soap (Category 9): 1.582941%
- Household Cleaners and Fabric Care (Category 10A): 1.582941%
- Air Freshener Sprays and Animal Sprays (Category 10B): 3.409411%
- Low-transfer Skin Contact without UV Exposure (Category 11A): 0.102282%
- Low-transfer Skin Contact with Potential UV Exposure (Category 11B): 0.102282%
- Non-skin Contact Products — Candles, Air Fresheners, Plastics (Category 12): 100%
Interpretation for Use
For hydroalcoholic fine fragrance applications, this composition is compliant up to 27.24% concentration. This is driven primarily by the Tetramethyl acetyloctahydronaphthalenes content (27.05% of formula), which is the limiting ingredient across most categories. The very low limits in Categories 5B (0.304%), 5D (0.103%), 8, 11A, and 11B (0.102%) reflect strict exposure controls for sensitive-area and low-transfer applications.
Compliance Note
This IFRA assessment is based on calculated safety thresholds derived from ingredient-level data and exposure modelling under the QRA2 system. Final product safety remains the responsibility of the manufacturer and may require additional validation depending on formulation and conditions of use.
Regulatory Conformity — European Cosmetics
- Category Rince-off: 1.24%
- Category Leave-on: 6.19%
- Category Cream Perfume: 12.38%
- Category EDT: 24.76%
- Category Fine Perfume: 27.24%
- Category Oral Products: non calculé
This is Not Endorphin
Product Code: HP-NC-END
Launch Date: 2020
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Lifting — Joy · Exhilaration · Euphoria
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around expansion rather than happiness — the flooding brightness of a system in which pleasure arrives from multiple directions simultaneously, the edges of oneself temporarily larger.
The Science: One key material in this formula has been identified as an agonist at a specific ion channel expressed throughout the brain — confirmed in controlled research, with a route gap that the Science tab addresses honestly.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Endorphin
Endorphins are not quite what popular culture thinks they are. The runner's high — that sense of expansive well-being that arrives after sustained physical effort — was attributed to endorphins for decades, and the mechanism turned out to be more complicated, involving endocannabinoid signalling alongside the opioid peptides. What endorphins genuinely produce, in the contexts where their release is well-documented, is something closer to emotional radiance: a flooding of the reward and pain-suppression circuits that makes the world feel both more vivid and less threatening at once. The distinction between that state and simple happiness is worth preserving. Happiness is satisfaction. Endorphin-adjacent experience is expansion — the sense that the edges of oneself have become temporarily larger, that the air feels more alive, that pleasure is arriving from multiple directions simultaneously.
A composition designed around that territory needs materials that convey lift, brightness, and a particular kind of lightness that is not the same as softness. It also needs structure — because unconstrained exhilaration in a fragrance reads as shrill rather than euphoric, and the emotional state it references has its own architecture of containment. The most interesting research available for this formula points in both directions at once.
In a 2021 randomised, double-blind, placebo-controlled trial by Barış Saylam, Ozan Efesoy, Erdem Akbay, and Erim Erdem at Mersin City Training and Research Hospital in Turkey, one hundred and twenty adults scheduled for shock wave lithotripsy were divided across three groups — saline placebo, lavender inhalation, and frankincense inhalation — with anxiety measured via the State-Trait Anxiety Inventory before and after the procedure. Frankincense was the only arm to produce a statistically significant within-group reduction in anxiety scores (p=0.030); lavender produced a trend toward improvement but did not reach within-group significance. The study's clinical context introduces limitations — procedural anxiety during a urological intervention may not translate broadly, and the essential oil composition was not chemically characterised — but the direction of the finding is clean and the design rigorous.
More intriguing, and more demanding of careful handling, is the mechanistic work by Arieh Moussaieff and colleagues, published in The FASEB Journal in 2008. Moussaieff and his team identified incensole acetate — a macrocyclic compound and principal constituent of frankincense resin — as a potent agonist at TRPV3, a transient receptor potential ion channel expressed not only in skin but in neurons throughout the brain. In animal experiments using intraperitoneal injection at fifty to seventy-five milligrams per kilogram, incensole acetate produced anxiolytic-like and antidepressant-like behavioural effects in mice; when TRPV3 knockout animals were used, these effects were absent, confirming TRPV3-mediated specificity. The route of administration in those experiments was injection, not inhalation, which means the translation to fragrance exposure involves inferential distance that the research does not bridge. Incensole acetate is a semi-volatile compound, and whether it reaches brain concentrations sufficient to activate TRPV3 channels through olfactory exposure remains an open question. What the Moussaieff findings do establish is that frankincense contains a compound with a confirmed neurochemical target and a documented effect profile that maps onto the anxiety-reduction and emotional-elevation territory the formula is working in. The mechanism is real. The route gap is equally real, and acknowledging it is more credible than pretending it away.
Jasmine contributes a different quality of lift. Winai Sayowan and colleagues at Chulalongkorn University, in their 2013 study of twenty healthy adults, found that jasmine oil inhalation increased cortical beta wave power — the EEG signature associated with arousal and active cognitive engagement — compared to an odourless mineral oil control. The finding points toward a stimulatory, mood-elevating profile that sits in productive tension with olibanum's anxiety-attenuating effect: jasmine pushes engagement upward while frankincense manages the emotional noise that might otherwise accompany it. Together they form a signal architecture that reaches for the specific quality of endorphin experience — not sedated contentment but bright, expansive, outward-facing well-being.
Cedarwood, in the base, plays the role that structure always must in a formula pitched toward exhilaration. The research here is some of the most physiologically precise in the entire series: Samantha Dayawansa, Katsumi Umeno, and colleagues, in a 2003 controlled inhalation study of twenty-three healthy adults published in Autonomic Neuroscience, delivered pure vaporised cedrol — the principal sesquiterpene of cedarwood — via face mask at a defined concentration and measured cardiovascular and autonomic parameters throughout. Cedrol inhalation produced significant decreases in heart rate, systolic blood pressure, and diastolic blood pressure compared to blank air, alongside increases in HRV high-frequency power — the parasympathetic index — and corresponding decreases in the sympathovagal balance ratios. These are objective autonomic measurements indicating a shift toward parasympathetic predominance. Cedarwood does not belong in an endorphin formula to produce calm. It belongs there to prevent the formula's brightness from becoming destabilising — to give the emotional expansion a floor, the way the body's own parasympathetic systems contain and regulate the endorphin state rather than letting it run unchecked.
The opening is where the formula's expansive character is most immediate. Pink pepper, blackcurrant, and saffron arrive simultaneously — the first with a bright, almost effervescent sparkle, the second with juicy darkness that feels more vivid than sweet, the third with its characteristic dry, metallic warmth. Together they create an opening that feels genuinely multi-directional, as though brightness is arriving from several registers at once rather than in a single linear note. Orange blossom emerges through the heart alongside jasmine, its airy floral radiance adding a quality of luminous openness to the composition's mid-phase. Vanilla and the ambery note provide the warm depth that prevents the formula from feeling purely aerobatic — they slow the evaporation curve and give the composition's brightness something to rest against.
The drydown carries what remains of the olibanum's resinous contemplative character alongside cedarwood's structural depth and the long-lasting musky warmth that anchors the formula to skin. The overall trajectory is from multi-directional brightness in the opening toward a more settled, radiant warmth in the base — a progression that mirrors, in olfactory terms, the arc from the peak of endorphin release toward the steadier sense of well-being that follows.
The Saylam anxiety finding was measured in a procedural clinical context far removed from wearing a fragrance. The Moussaieff incensole acetate data were obtained through intraperitoneal injection in animals, not through inhalation in humans. The Dayawansa cedrol study measured autonomic parameters under defined laboratory conditions with a single isolated compound. Effect sizes across all three contexts are modest relative to pharmacological interventions. These findings shaped the design logic of this composition; they cannot be taken as a description of what it will do. The science provided a map of the territory. The formula is an attempt to make that territory smell like something.
Endorphins expand the sense of what is possible. This composition was designed to feel that way, not to replicate it.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Benzyl Alcohol — 0.008%
- Benzyl Benzoate — 0.026%
- Benzyl Cinnamate — 0.005%
- Benzyl Salicylate — 0.720%
- Citral — 0.016%
- Citronellol — 0.205%
- Coumarin — 1.120%
- Eugenol — 0.001%
- Farnesol — 0.010%
- Gamma-Methyl Ionone — 0.392%
- Geraniol — 0.002%
- Limonene — 2.359%
- Linalool — 1.022%
- Alpha-Terpinene — 0.001%
- Beta-Caryophyllene — 0.015%
- Cananga Odorata Flower Oil — 0.004%
- Citrus Aurantium Peel Oil — 0.480%
- Citrus Limon Peel Oil — 0.720%
- Hexamethylindanopyran — 1.144%
- Isoeugenyl Acetate — 0.080%
- Juniperus Virginiana Oil — 3.360%
- Linalyl Acetate — 1.455%
- Pinene — 0.968%
- Pogostemon Cablin Oil — 0.400%
- Rose Ketones — 0.024%
- Terpineol — 0.002%
- Terpinolene — 0.003%
- Tetramethyl Acetyloctahydronaphthalenes — 1.360%
- Vanillin — 5.041%
Only substances present above 10 ppm (0.001%) are declared in accordance with EU Regulation (EU) 2023/1545. Full compositional breakdown (including natural vs synthetic distribution) is not provided in this format.
Safety Data
- Revision Date: 15/01/2026
- Regulation: Non-CLP format (Perfumery Solutions MSDS)
Hazard Identification
Hazard data is declared at ingredient level. No GHS/CLP mixture-level classification is provided in the supplier's safety data sheet.
Composition — Hazard-Relevant Components
Mixture contains ingredients with the following declared hazard phrases:
- Ethylene Brassylate (CAS 105-95-3) (10–15%): H401
- Ethyl Vanillin (CAS 121-32-4) (10–15%): H303, H320, H402
- Dipropylene Glycole (CAS 25265-71-8) (5–10%): Not classified
- Vanillin (CAS 121-33-5) (5–10%): H303, H319, H402
- Hedione (CAS 24851-98-7) (0.1–5%): H402
First Aid Measures
- Eye contact: Irrigate copiously with water for at least 10 minutes. Obtain medical advice if any irritation or evidence of tissue damage persists.
- Inhalation: Remove the individual to fresh air and keep at rest. Obtain medical advice immediately.
- Skin contact: Remove contaminated clothing. Wash skin with large volumes of water. If irritation persists or any sign of tissue damage is apparent, obtain medical advice immediately.
- Ingestion: Rinse mouth with water. Obtain medical advice immediately.
Fire and Spill Measures
- Extinguishing Media: CO₂, foam, or dry chemical. Never use a direct water jet on burning material.
- Combustion risk: Avoid inhalation of fumes and vapours. Use breathing equipment. Do not allow fire extinction water to flow into drains or waterways.
- Spill response: Ensure adequate ventilation. Keep away from ignition sources. Wear protective clothing. Absorb with liquid-binding material (sand, diatomite, universal binders, sawdust). Prevent entry into sewers, surface water, or ground water.
Handling and Storage
- Avoid contact with skin and eyes. No smoking. Avoid any sources of ignition.
- Do not eat, drink, or work without adequate ventilation.
- Store in closed containers away from heat sources and protected from extremes of temperature. Do not re-use empty containers.
Physical and Chemical Properties
- Physical state: Liquid
- Colour: Dark yellow
- Odour: Sweet, balsamic
- Flash point: Over 100°C
- Refractive index @ 20°C: 1.4900–1.5100
- Density @ 20°C: 1.0270–1.0470 g/cm³
- Solubility: Soluble in alcohol; insoluble in water
Transport Classification
- UN Number: Non Restricted
- ADR/RID: Non Restricted
- IMDG: Non Restricted
- ICAO/IATA: Non Restricted
CMR Declaration
- Cis-3-Hexenyl Salicylate (CAS 65405-77-8) — CMR 2 — 0.30–0.50%
- Bourgeonal (CAS 18127-01-0) — CMR 2 — 0.03–0.04%
- Helional (CAS 1205-17-0) — CMR 2 — 0.70–0.90%
- Rose oxide (CAS 16409-43-1) — CMR 2 — 0.001–0.002%
Phototoxic and Photosensitising Substances
- Lemon oil (CAS 8008-56-8) — 0.70–0.80%
- Orange oil (CAS 8008-57-9) — 0.40–0.50%
IFRA Compliance
- Standard: IFRA 51st Amendment (published June 30, 2023)
- Issue Date: 09/02/2026
This fragrance composition has been assessed in accordance with the IFRA Code of Practice using the QRA2 methodology, which determines maximum safe usage levels across all application categories based on exposure scenarios and ingredient safety profiles.
The maximum permitted concentration varies by application category. Values represent maximum dosage (% w/w) of the fragrance compound in the finished product.
Key Usage Levels (IFRA Categories)
- Fine Fragrance — Eau de Toilette, Parfum, Cologne (Category 4): 100.0%
- Body Creams, Oils and Lotions (Category 5A): 12.30%
- Deodorant and Antiperspirant Products (Category 2): 7.10%
- Eye Products and Facial Make-up (Category 3): 0.75%
- Lip Products (Category 1): 0.00%
- Toothpaste and Oral Care (Category 6): 0.00%
Additional Category Limits
- Face Toner and Moisturiser (Category 5B): 1.0%
- Hand Cream and Nail Care (Category 5C): 1.50%
- Baby Cream, Lotion, Oil and Talc (Category 5D): 0.30%
- Rinse-off Hair Treatments (Category 7A): 1.20%
- Leave-on Hair Products and Sprays (Category 7B): 1.20%
- Intimate Wipes, Baby Wipes, Tampons (Category 8): 0.33%
- Rinse-off Body Washes, Shampoos, Bar Soap (Category 9): 5.15%
- Household Cleaners and Fabric Care (Category 10A): 5.15%
- Air Freshener Sprays and Animal Sprays (Category 10B): 11.10%
- Low-transfer Skin Contact without UV Exposure (Category 11A): 0.30%
- Low-transfer Skin Contact with Potential UV Exposure (Category 11B): 3.10%
- Non-skin Contact Products — Candles, Air Fresheners, Plastics (Category 12): 100.00%
Interpretation for Use
This composition carries an unrestricted fine fragrance limit (Category 4: 100%), indicating no IFRA-limiting ingredients at relevant concentrations for perfumery use. Categories 1 and 6 are at 0%, meaning this composition is not suitable for lip products or oral care applications.
Compliance Note
This IFRA assessment is based on calculated safety thresholds derived from ingredient-level data and exposure modelling under the QRA2 system. Final product safety remains the responsibility of the manufacturer and may require additional validation depending on formulation and conditions of use.
- Standard: IFRA 50th Amendment
- Issue Date: 02/09/2022
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
Key Usage Levels (IFRA Categories)
- Fine Fragrance (Hydroalcoholic products — e.g., Eau de Parfum):→ Up to 100%
Interpretation for Use
For hydroalcoholic fine fragrance applications, the formula is compliant up to 100% concentration, indicating no restriction within IFRA limits for this category.
This reflects a highly permissive safety profile under IFRA guidelines, allowing full flexibility in formulation strength, including high-concentration and undiluted applications.
Compliance Note
This certification confirms compliance under the IFRA 50th Amendment for the specified application class (Category 4 — fine fragrance).
For other product types or use conditions, additional evaluation may be required to ensure continued compliance depending on formulation and exposure scenario.
This is Not GABA
Product Code: HP-NC-GAB
Launch Date: 2023
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Calming — Relaxation · Slowing Down · Tranquility
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around the lifting of pressure rather than the imposition of stillness — the particular quality of quiet that remains when the brain's signal-to-noise ratio finally shifts.
The Science: The formula opens with bright, volatile citrus — not sedating materials. That is intentional. The Science tab explains the compositional logic of a calming formula that does not begin by announcing itself as calm.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not GABA
GABA — gamma-aminobutyric acid — is the nervous system's primary inhibitory neurotransmitter, the chemical signal that tells neurons to slow down rather than fire. It does not produce sleep or sedation in the way popular descriptions often suggest; it produces the conditions in which those states become possible, by reducing the baseline level of neural excitation that keeps the brain perpetually scanning, comparing, and responding. The subjective experience of GABA's action, when it reaches clinical relevance, is not numbness or absence — it is the lifting of a kind of atmospheric pressure that most people only notice when it's gone. Stillness is what remains when the signal-to-noise ratio finally shifts.
Building a composition around that territory requires a different approach than designing for activation or bonding or attraction. There is no single aromatic material in the olfactory literature that maps cleanly onto inhibitory neurotransmission. What the research offers, across the materials available in fragrance construction, is a palette of notes whose character tends toward quietude rather than stimulation — soft-diffusing florals, mossy and shaded naturals, warm ambery depth — materials that do not demand attention so much as gradually release the habit of giving it. The formula works perceptually and architecturally rather than pharmacologically, which is the honest account of what fragrance can do for this particular neurochemical state.
The opening is designed to arrive without insistence. Mandarin and passion fruit are both bright and volatile, but they carry their brightness differently from citrus notes that read as sharp or demanding: mandarin has a softer, rounder character than lemon or grapefruit, and passion fruit introduces a slightly tropical juiciness that registers as pleasant rather than activating. The point of this opening is not lift in the sense of energy — it is lift in the sense of freshness, the small clearing of sensory air that allows what follows to feel like relief rather than absence. The top notes fade relatively quickly, and the transition toward the heart is part of the formula's design logic rather than incidental to it.
The heart is where the formula's quieting character becomes most concentrated. Freesia and muguet — lily of the valley — are among the most low-contrast florals in the perfumer's palette: clean, softly green, with a delicacy that does not project aggressively and does not linger in the sharpened, penetrating way of white florals like tuberose or certain jasmine concentrations. Their function here is to create a diffuse, airy, emotionally neutral floral space — the olfactory equivalent of a room with enough light to see clearly but nothing that forces the eye to focus. Jasmine, which appears alongside freesia and muguet, introduces a degree of warmth and luminosity that the other heart notes do not carry on their own. The research on jasmine — specifically the 2013 EEG study by Winai Sayowan and colleagues at Chulalongkorn University, which found increased cortical beta wave power following jasmine oil inhalation in healthy adults, consistent with engagement rather than relaxation — points toward a stimulatory rather than calming functional profile. Its inclusion in this formula is a compositional choice: a small measure of warmth and presence that prevents the soft floral heart from reading as inert or flat, providing enough emotional substance to make the composition feel inhabited rather than merely quiet.
The base carries the formula's longest-lasting character. Mossy notes — the cool, slightly damp, forest-floor quality of materials in the oakmoss and chypre tradition — introduce a quality of depth and shadow that is perceptually distinct from warmth or brightness: they shift the formula's register toward something shaded and settled, reducing its overall luminosity in a way that aligns naturally with a reduction in sensory demand. Ambery notes extend the base with warmth and persistence, softening the mossy depth and giving the drydown a quality of ease rather than austerity.
The evaporation arc moves steadily from the open brightness of the top through the soft floral diffusion of the heart and into the quiet, shaded warmth of the mossy-ambery base. Unlike formulas built around peak experiences — activation, exhilaration, desire — this one is designed to change as inconspicuously as possible, shifting register so gradually that the transition from opening to drydown is felt rather than noticed. The sustained quality of the base, hours into wear, is the formula's intended state: not the opening's freshness, not the heart's delicacy, but the warmth and shadow of the base that asks for nothing.
There are no studies in the available literature that measure the effect of this specific aromatic combination on anxiety, cortisol, autonomic nervous system parameters, or any other physiological marker of the state this formula references. The jasmine data describe what jasmine oil did in a laboratory under inhalation conditions that do not resemble wearing a fragrance. What this composition offers is a considered arrangement of materials whose collective perceptual character was designed to move in the direction of quiet — not to replicate GABAergic inhibition in any mechanistic sense, but to smell like what stillness feels like when it finally arrives.
A formula for the space after the noise stops.
Allergens
The following fragrance allergens are present in this composition as declared under EU Regulation 2023/1545. Percentages reflect concentration within the fragrance compound as supplied.
- Citral — 0.017%
- Eugenol — 0.550%
- Gamma-Methyl Ionone — 10.796%
- Geraniol — 0.001%
- Hydroxycitronellal — 3.182%
- Isoeugenol — 0.011%
- Limonene — 1.148%
- Linalool — 0.194%
- Alpha-Terpinene — 0.069%
- Beta-Caryophyllene — 0.001%
- Citrus Limon Peel Oil — 0.273%
- Dimethyl Benzyl Carbinyl Acetate — 0.228%
- Linalyl Acetate — 3.819%
- Rose Ketones — 0.046%
- Terpineol — 0.166%
- Terpinolene — 0.001%
Allergen declaration prepared in accordance with EU Regulation 2023/1545. Compounds listed at or above the applicable reporting threshold. Declaration dated 02.05.2025.
Safety Data
- Revision Date: 09/02/2026
- Regulation: Non-CLP format (ingredient-level hazard data)
Hazard Classification (CLP)
Hazard data is declared at ingredient level. No GHS/CLP mixture-level classification is provided in the supplier's safety data sheet.
Mixture of aroma chemicals and essential oils, including:
- ISO E Super (20.0–25.0%) — H315, H317, H401, H410
- Hedione (15.0–20.0%) — H402
- Linalyl Acetate (0.1–5.0%) — H227, H315, H319, H402
- Ethyl Linalol (0.1–5.0%) — H227, H315, H319, H402
- Hydroxycitronellal (0.1–5.0%) — H317, H319, H402
First Aid Measures
- General: Obtain medical advice immediately in all cases of potential poisoning
- Eye Contact: Irrigate copiously with water for at least 10 minutes; obtain medical advice if any irritation or evidence of tissue damage persists
- Inhalation: Remove the individual to fresh air and keep at rest; obtain medical advice immediately
- Skin Contact: Remove contaminated clothing; wash skin with large volumes of water; if irritation persists or any sign of tissue damage is apparent, obtain medical advice immediately
- Ingestion: Rinse mouth with water; obtain medical advice immediately
Fire & Spill Measures
- Extinguishing Media: CO₂, foam, dry chemical; never use a direct water jet on burning material
- Fire Notes: Use general extinction equipment and breathing apparatus; avoid inhalation of fumes and vapours; do not allow fire extinction water to flow into drain or waterway
- Spill Response: Absorb with liquid-binding material (sand, diatomite, acid binders, universal binders, sawdust); ensure adequate ventilation; clean the affected area with warm water and cleansing agent or organic solvent
Handling & Storage
- Avoid contact with skin and eyes
- Wear adequate protective gloves and eye/face protection
- No smoking; avoid any sources of ignition
- Avoid exposure to high temperatures during processing
- Do not ingest or apply to skin as such
- Maintain adequate local and general ventilation
- Storage: Store in closed, preferably full, containers away from heat sources, protected from extremes of temperature; do not reuse empty containers
Exposure Controls / Personal Protection
- Remove all soiled and contaminated clothing immediately
- Wash hands before breaks and at the end of work
- Do not eat or drink while working
- Respiratory Protection: Use respiratory filter device for brief or low exposure; use self-contained respiratory protective device for intensive or longer exposure
- Hand Protection: Use impermeable gloves resistant to the product; select glove material on consideration of penetration times, rates of diffusion, and degradation
Physical & Chemical Properties
- Physical State: Liquid
- Color: Light Yellow
- Odor: Fruity, fresh, herbal, citrus
- Flash Point: >100°C
- Density (20°C): 0.9690–0.9890 g/cm³
- Refractive Index (20°C): 1.4750–1.4950
- Solubility: Soluble in alcohol; insoluble in water
Stability & Reactivity
- Stable under normal conditions
- Avoid high temperatures, pressure, and inadequate manipulation of packages
- Avoid contact with acids, alkaline, and oxidizing agents
- No dangerous decomposition products known under normal storage conditions
Transport Classification
- RID/ADR: Non Restricted
- IMDG: Non Restricted
- ICAO/IATA: Non Restricted
- UN Number: Non Restricted
CMR Declaration
- Rose oxide — 0.004–0.005%
- Nutmeg Oil — 2.0–2.30%
Phototoxic & Photosensitising Substances
- Lemon oil — 0.20–0.30%
IFRA Compliance
- Standard: IFRA 51st Amendment (published June 30, 2023)
- Issue Date: 09.02.2026
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
The maximum permitted concentration varies by application category. Key usage levels for fine fragrance and related applications are highlighted below.
Key Usage Levels (IFRA Categories)
- Deodorants and Antiperspirants (Class 2): Up to 3.50%
- Fine Fragrance — Eau de Parfum, Eau de Toilette, Solid Cologne (Class 4): Up to 29.30%
- Body Creams and Lotions (Class 5A): Up to 5.50%
- Facial Cream and Balm (Class 5B): Up to 0.80%
- Hand Cream and Sanitisers (Class 5C): Up to 1.55%
- Baby Creams and Lotions (Class 5D): Up to 0.25%
- Bar Soap, Body Wash, Shampoo (Class 9): Up to 6.20%
- Hard Surface Cleaners, Laundry Products (Class 10A): Up to 2.30%
- Air Fresheners, Sprays Applied to Animals (Class 10B): Up to 7.70%
- Candles, Air Delivery Systems, Incense (Class 12): Up to 29.30%
Additional Category Limits
- Lip Products (Class 1): 0.00% — not permitted
- Eye and Facial Make-up, Wipes (Class 3): 1.55%
- Rinse-off Hair Treatments (Class 7A): 1.55%
- Hair Sprays and Styling Aids (Class 7B): 1.55%
- Intimate Wipes, Baby Wipes (Class 8): 0.25%
- Mouthwash, Toothpaste (Class 6): 0.00% — not permitted
- Feminine Hygiene Liners, Diapers (Class 11A): 0.26%
- Facial Tissues, Pillow Sprays (Class 11B): 0.26%
Interpretation for Use
For fine fragrance applications (Class 4), this compound is compliant up to 29.30% concentration — supporting standard Eau de Parfum formulation at typical usage levels. Note that Class 12 (candles, diffusers, incense) is also limited to 29.30%, reflecting restrictions driven by the compound's allergen profile.
Compliance Note
This certification confirms compliance under the IFRA 51st Amendment across all applicable product categories. For other product types or use at higher concentrations, a new evaluation by the supplier may be required. The ultimate responsibility for the safety of the finished product rests with the brand.
This is Not Serotonin
Product Code: HP-NC-SER
Launch Date: 2020
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Balancing — Balance · Emotional Stability / Lifting — Happiness
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around stability rather than happiness — the tonal baseline from which emotional experience rises and falls without lurching, neither threat nor pleasure amplified beyond its actual signal strength.
The Science: The research across this formula's key notes points in two directions simultaneously — uplift and grounding — and the unusual coherence between them is what makes the Science tab for this fragrance worth reading carefully.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Serotonin
Serotonin resists the simplifications most often applied to it. It is not the happiness neurotransmitter, though that description has proven nearly impossible to dislodge from popular understanding. The more accurate account, drawn from decades of receptor pharmacology and mood research, is that serotonin is a stabiliser — a modulator of the tonal baseline from which emotional experience rises and falls. When serotonin signalling is functioning well, it does not produce euphoria; it produces the conditions in which the ordinary texture of experience feels adequate, in which neither threat nor pleasure is amplified beyond its actual signal strength. The clinical consequence of deficient serotonin signalling is not sadness so much as dysregulation — emotional responses that overshoot or undershoot, a system that cannot hold steady. What the compound's name evokes, in this formula's context, is that steadiness: clear-eyed, grounded, capable of both brightness and depth without lurching between them.
Translating that into a composition requires materials that can hold two directions simultaneously — some with evidence pointing toward emotional uplift and anxiety reduction, others toward grounding and autonomic steadiness. This formula has both, and the research across its key notes points with unusual coherence toward a common functional territory.
Bergamot opens the composition and carries the clearest uplift signal. The work of Nasrin Pasyar, Masoumeh Rambod, and Fatemeh Araghi, published in 2020, found that bergamot essence inhalation in sixty surgical patients produced significant reductions in state anxiety and salivary alpha amylase — a sympathetic nervous system biomarker — compared to controls, with the cortisol measurement complicated by timing during the morning awakening cortisol peak. Teruhisa Komori and colleagues at the National Defense Medical College in Japan, in their 1995 open-label study of twenty male inpatients with major depressive disorder exposed to ambient citrus fragrance, observed normalisation of urinary cortisol and dopamine levels and reduced antidepressant dose requirements in the citrus group compared to those receiving antidepressants alone — a finding with significant design limitations but distinctive biomarker specificity that remains informative about citrus fragrance's potential neuroendocrine reach. Together these studies describe bergamot in territory consistent with the serotonin framework: emotional tone management, anxiety attenuation, the reduction of baseline threat-response activation without sedation.
Geranium, which shares the top of the formula with bergamot, adds a second strand of anxiety-related evidence. The convergent findings from Razieh Shirzadegan and colleagues' 2017 triple-blind trial in cardiac care unit patients and Eunhye Seo and colleagues' 2024 randomised study of lumbar spinal stenosis patients — both using Pelargonium graveolens inhalation and measuring anxiety via validated instruments — describe a material that consistently reduced self-reported anxiety and stress under conditions of elevated baseline distress. The research positions geranium as a regulator of acute emotional load rather than a stimulant or sedative. In this formula, bergamot and geranium together address the uplift and steadiness axes of the serotonin brief from complementary directions: bergamot with its fresh citrus brightness and stress-attenuation evidence, geranium with its aromatic sharpness and emotional-load-reducing profile, each reinforcing the other without redundancy.
The base is where the formula's grounding character becomes most concentrated, and here the most scientifically distinctive material is vetiver. Eiko Matsubara and colleagues, in a 2012 controlled human inhalation study that exposed participants to volatiles from cut vetiver roots at carefully quantified doses while measuring visual discrimination task performance and heart rate variability, found a dose-dependent pattern worth examining carefully. At low concentrations — approximately 0.25 micrograms total over a forty-minute session — participants showed maintained reaction times and a trend toward reduced sympathovagal LF/HF ratio compared to no-odour conditions; at higher concentrations, performance declined rather than improved. The low-dose group was small at six participants, and the LF/HF effect reached only trend-level significance, which limits the confidence with which the autonomic finding can be stated. The cognitive finding — maintained task performance under low-dose vetiver exposure where no-odour control showed the typical fatigue-related decline — is the more robust result. It is also worth noting that the study used volatiles from fresh cut roots rather than distilled essential oil, which means the compound profile differs from commercial vetiver oil and the findings cannot be directly extrapolated without caveat. What the Matsubara study offers, handled carefully, is a directional picture of vetiver as a material with attention-sustaining and autonomic-steadying properties at appropriate concentrations — a profile that maps precisely onto the serotonin formula's "balancing" claim.
Cedarwood provides the formula's most robustly evidenced structural element. Samantha Dayawansa, Katsumi Umeno, and colleagues, in their 2003 controlled study delivering pure vaporised cedrol to twenty-three healthy adults via face mask, found significant decreases in heart rate, systolic and diastolic blood pressure, and the sympathovagal balance indices, alongside increases in HRV high-frequency power consistent with enhanced parasympathetic activity. These are objective cardiovascular measurements at the stronger end of what olfactory research typically produces. In a formula built around emotional balance, cedrol's autonomic-calming profile serves a specific function: it prevents the formula's upward-moving notes — bergamot's brightness, geranium's aromatic sharpness — from destabilising into agitation, providing the physiological register of composure that serotonin's stabilising function implies.
Nutmeg sits in the heart alongside cedar and cypriol, contributing the warm, slightly resinous spiced depth that its sabinene-dominant volatile profile produces — characterful enough to give the formula's mid-register some weight and complexity, without competing with either the citrus brightness above it or the vetiver groundedness below. Cypriol and oud deepen the base with earthy, smoky, resinous gravity; moss introduces the cool, shaded quality that gives the formula's drydown its particular character of settled depth rather than warmth alone. Ambergris binds the base into a unified diffuse radiance, extending the trail and preventing the darker notes from reading as simply heavy.
The evaporation arc moves from the bright, fresh clarity of bergamot and geranium through the spiced, woody complexity of the heart into the layered depth of the base — a progression that mirrors in olfactory terms the movement from acute emotional lightness toward something more sustained and grounded. This formula is designed so that no single phase feels complete on its own; the experience of the full drydown is the point, the convergence of uplift and depth into something that holds both without resolving into either.
The Pasyar, Komori, Shirzadegan, Seo, Matsubara, and Dayawansa studies were conducted under conditions specific to their populations, their exposure protocols, and their measurement instruments. Effect sizes in this literature are typically modest; the translation from controlled laboratory inhalation to wearing a composed fragrance involves assumptions none of these studies were designed to test. The formula's scientific grounding lies in the directional coherence of its research — materials whose evidence points toward anxiety attenuation, autonomic steadiness, and attention maintenance, arranged into a composition designed to make that coherence perceptible. The science does not guarantee the state. It describes the territory the formula was designed to inhabit.
Serotonin does not produce happiness. It produces the conditions in which happiness becomes possible. This formula was designed with the same ambition.
Allergens
The following fragrance allergens are present in this composition as declared under EU Regulation 2023/1545. Percentages reflect concentration within the fragrance compound as supplied.
- Geranyl acetate — 0.2300%
- Carvone — 0.0003%
- Cedarwood oil Virginia — 0.1975%
- Citral — 0.0275%
- Citronellol — 0.0680%
- Citrus Aurantium Peel Oil — 0.3479%
- Geranium oil — 0.1975%
- Isoeugenol — 0.0037%
- Lemon oil — 0.5432%
- Limonene — 0.7381%
- Myroxylon Pereirae Oil/Extract — 0.1975%
- Pinene — 0.2121%
- Patchouly oil — 1.0864%
- Rose Ketones — 0.0494%
- Terpineol — 0.0300%
- Tetramethyl acetyloctahydronaphthalenes — 17.7778%
- Benzaldehyde — 0.0007%
- Benzyl benzoate — 0.1009%
- Benzyl cinnamate — 0.0662%
- Benzyl alcohol — 1.2236%
- Beta-Caryophyllene — 0.1842%
- Camphor — 0.0134%
- Cinnamaldehyde — 0.0004%
- Coumarin — 0.0004%
- Eugenol — 0.1995%
- Farnesol — 0.0003%
- Geraniol — 0.0538%
- 1,3,4,6,7,8-Hexahydro-4,6,6,7,8,8-hexamethylcyclopenta-gamma-2-benzopyran — 1.0370%
- Linalyl acetate — 3.8286%
- Linalool — 2.6045%
- P-Mentha-1,3-diene — 0.0082%
- Terpinolene — 0.0053%
- Vanillin — 0.0034%
Allergen declaration prepared in accordance with EU Regulation 2023/1545. Compounds listed at or above the applicable reporting threshold. Declaration dated 03.02.2026.
Safety Data
- Revision Date: 03/02/2026
- Regulation: LSI_2023NEW-2-CLP
Hazard Classification (CLP)
- Skin Irritation — Category 2: Causes skin irritation (H315)
- Skin Sensitisation — Category 1: May cause an allergic skin reaction (H317)
- Aquatic Chronic — Category 2: Toxic to aquatic life with long lasting effects (H411)
- Signal Word: Warning
Precautionary Statements
- Avoid breathing dust/fume/gas/mist/vapours/spray (P261)
- Avoid release to the environment (P273)
- Wear protective gloves/protective clothing/eye protection/face protection (P280)
- IF ON SKIN: Wash with plenty of water (P302+P352)
- If skin irritation or rash occurs: Get medical advice/attention (P333+P313)
- Collect spillage (P391)
Composition — Hazard-Relevant Components
Mixture contains ingredients classified under CLP, including:
- 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one
- Methyl atrarate
- Linalyl acetate
- Formaldehyde cyclododecyl ethyl acetal
- Linalool
- 3,7-Dimethyl-1,6-nonadien-3-ol
- d-Limonene
- Methyl 2,6,10-trimethylcyclododeca-2,5,9-trien-1-yl ketone
- Cistus oil
- amber xtreme
- 2-(2,2,7,7-tetramethyltricyclo[6.2.1.0((1,6)]undec-5(4)-en-5-yl)propan-1-ol
- dl-Limonene
- Geranyl acetate
- 6,7-Dihydro-1,1,2,3,3-pentamethyl-4(5H)-indanone
- alpha-Methyl-1,3-benzodioxole-5-propionaldehyde
- beta-Caryophyllene
- beta-Pinene
- Geraniol
- rose ketones
- Citral
Ingredient List (Section 3.2)
Mixture contains ingredients classified under CLP. Full substance list as declared:
- 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one — 15–20%
- Methyl atrarate — 10–15%
- 2,6-Dimethyloct-7-en-2-yl formate — 5–10%
- 1,3,4,6,7,8-Hexahydro-4,6,6,7,8,8-hexamethylcyclopenta-gamma-2-benzopyran — 0–5%
- 2-(2,2,7,7-tetramethyltricyclo[6.2.1.0((1,6)]undec-5(4)-en-5-yl)propan-1-ol — 0–5%
- 3,3-Dimethyl-5-(2,2,3-trimethyl-3-cyclopenten-1-yl)-4-penten-2-ol — 0–5%
- 3,7-Dimethyl-1,6-nonadien-3-ol — 0–5%
- 6,7-Dihydro-1,1,2,3,3-pentamethyl-4(5H)-indanone — 0–5%
- Benzyl alcohol — 0–5%
- Benzyl benzoate — 0–5%
- Butylated hydroxytoluene — 0–5%
- Cistus oil — 0–5%
- Citral — 0–5%
- Ethyl maltol — 0–5%
- Formaldehyde cyclododecyl ethyl acetal — 0–5%
- Geraniol — 0–5%
- Geranyl acetate — 0–5%
- Linalool — 0–5%
- Linalyl acetate — 0–5%
- Methyl 2,6,10-trimethylcyclododeca-2,5,9-trien-1-yl ketone — 0–5%
- alpha-Cedrene — 0–5%
- alpha-Methyl-1,3-benzodioxole-5-propionaldehyde — 0–5%
- amber xtreme — 0–5%
- beta-Caryophyllene — 0–5%
- beta-Pinene — 0–5%
- d-Limonene — 0–5%
- dl-Limonene — 0–5%
- rose ketones — 0–5%
First Aid Measures
- Skin Contact: Remove impregnated clothing. Wash skin immediately and thoroughly with soap and water. Consult a doctor if irritation occurs.
- Eye Contact: Rinse with plenty of water for 15 minutes with eyelids open, then wash with an eye lotion. Consult a doctor if necessary.
- Ingestion: Rinse mouth immediately with plenty of water. Do not induce vomiting. Call a doctor immediately.
- Inhalation: Move person to fresh air and allow to rest. Seek medical advice.
Fire & Spill Measures
- Extinguishing Media: CO₂, extinguishing powder, or water spray
- Fire Notes: Fight large fires with water spray or alcohol-resistant foam. Never use a direct stream of water. The product is flammable.
Spill Response
- Prevent contamination of ground and water; do not allow entry into drains or rivers
- Absorb with non-combustible inert material (sand, earth, vermiculite, diatomaceous earth)
- Collect waste in specific labelled plastic drums and dispose via approved waste collector
Handling & Storage
- Avoid contact with skin and eyes
- Keep away from food and drink
- Store in closed containers in a dry place away from sources of heat and direct sunlight
- Maximum storage temperature: 22°C
- Shelf life: 12–24 months depending on storage conditions
Physical & Chemical Properties
- Physical State: Liquid
- Colour: Dark yellow to orange
- Odour: Characteristic
- Flash Point: >100°C
- Density: [0.98050; 1.00050]
- Refractive Index @20°C: [1.47500; 1.49500]
Transport Classification
- UN Number: 3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S (Extracts, Liquid for Flavouring or Aroma — 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one)
- Hazard Class: 9
- Packing Group: III
- Environmental Hazard: Yes
- Tunnel Code: E
Full Hazard Statements Referenced
- H226 — Flammable liquid and vapour
- H302 — Harmful if swallowed
- H304 — May be fatal if swallowed and enters airways
- H315 — Causes skin irritation
- H315+H320 — Causes skin and eye irritation
- H317 — May cause an allergic skin reaction
- H318 — Causes serious eye damage
- H319 — Causes serious eye irritation
- H361 — Suspected of damaging fertility or the unborn child
- H400 — Very toxic to aquatic life
- H410 — Very toxic to aquatic life with long lasting effects
- H411 — Toxic to aquatic life with long lasting effects
- H412 — Harmful to aquatic life with long lasting effects
CMR Declaration
- Camphor — 0.0134%
- P-Cymene — 0.0053%
- Eugenyl methyl ether — 0.0009%
- Furfural — 0.0004%
- P-Mentha-1,4-diene — 0.0451%
- Alpha-Methyl-1,3-benzodioxole-5-propionaldehyde — 0.1975%
- Safrole Naturel — 0.0030%
- Toluene — 0.0008%
Phototoxic & Photosensitising Substances
- Bitter orange oil — 0.0988%
- 5-Acetyl-1,1,2,3,3,6-hexamethylindan — 0.0040%
- Lemon oil, expressed — 0.0543%
- Tagetes oil — 0.0395%
IFRA Compliance
- Standard: IFRA 51st Amendment (published June 30, 2023)
- Issue Date: 03.02.2026
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
The maximum permitted concentration varies by application category. Key usage levels for fine fragrance and related applications are highlighted below.
Key Usage Levels (IFRA Categories)
- Deodorants and Antiperspirants (Class 2): Up to 2.531249%
- Fine Fragrance — Eau de Parfum, Eau de Toilette, Solid Cologne (Class 4): Up to 25.31261%
- Body Creams and Lotions (Class 5A): Up to 12.023436%
- Facial Cream and Balm (Class 5B): Up to 3.149999%
- Hand Cream and Sanitisers (Class 5C): Up to 4.274999%
- Baby Creams and Lotions (Class 5D): Up to 1.068749%
- Bar Soap, Body Wash, Shampoo (Class 9): Up to 13.499999%
- Hard Surface Cleaners, Laundry Products (Class 10A): Up to 13.499999%
- Air Fresheners, Sprays Applied to Animals (Class 10B): Up to 25.31261%
- Candles, Air Delivery Systems, Incense (Class 12): Up to 100%
Additional Category Limits
- Lip Products (Class 1): 0.0324%
- Eye and Facial Make-up, Wipes (Class 3): 2.306249%
- Rinse-off Hair Treatments (Class 7A): 3.768749%
- Hair Sprays and Styling Aids (Class 7B): 3.768749%
- Intimate Wipes, Baby Wipes (Class 8): 1.068749%
- Mouthwash, Toothpaste (Class 6): 0.0324%
- Feminine Hygiene Liners, Diapers (Class 11A): 1.068749%
- Facial Tissues, Pillow Sprays (Class 11B): 1.068749%
Interpretation for Use
For fine fragrance applications (Class 4), this compound is compliant up to 25.31261% concentration, supporting standard Eau de Parfum formulation at typical usage levels. The IFRA limits across this formula are driven primarily by the Tetramethyl acetyloctahydronaphthalenes content, which represents approximately 17.78% of the compound. Classes 1 and 6 carry low but non-zero limits (0.0324%), indicating the compound has been assessed for those categories rather than excluded from scope.
Compliance Note
This certification confirms compliance under the IFRA 51st Amendment across all applicable product categories. For other product types or use at higher concentrations, a new evaluation by the supplier may be required. The ultimate responsibility for the safety of the finished product rests with the brand.
Regulatory Conformity — European Cosmetics
- Rince-off: 23.24%
- Leave-on: 40.5%
- Cream Perfume: 25.31%
- EDT: 25.31%
- Fine Perfume: 25.31%
- Oral Products: non calculé
This is Not Caffeine
Product Code: HP-SC-CAF
Launch Date: 2025
Concentration: Parfum
Format: 100 ml
Made in France
Emotional Filters: Focusing — Clarity / Activating — Activation · Invigoration
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain the compound named. It is built around the emotional state that compound governs — not the molecule itself.
The Design Brief: This formula was designed around the sensation of a brake being released — not manufactured energy, but the energy that was already present, no longer suppressed.
The Science: The research on coffee aroma used in this formula's development produced a finding that runs directly counter to what the name suggests. The Science tab explains the distinction, and why it is the more accurate account of what caffeine actually does.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Caffeine
Caffeine works on a specific molecular target: it blocks adenosine receptors, preventing the accumulation of the neurochemical signal that tells the brain it is tired. The effect is not stimulation in the direct sense — caffeine does not increase neuronal firing rate or flood the system with alerting neurotransmitters. It removes a brake. What follows is not manufactured energy but the energy that was already there, no longer suppressed. The subjective experience is familiar to almost anyone who has drunk coffee in the morning: a clearing, a sharpening, a sense that the world has come back into focus after having been slightly soft at the edges.
A fragrance that takes that experience as its reference point cannot replicate the receptor pharmacology. What it can do is work across the other dimensions through which coffee and its associated aromatic family produce their effects — the olfactory, the associative, the perceptual. The research across this formula's core materials is more substantive than for almost any other composition in the range, and it points in a consistent direction.
The dark coffee accord at the formula's heart is the obvious starting point, and the evidence around it is genuinely interesting for reasons that are not obvious. Praewpat Pachimsawat and colleagues, in a 2021 randomised controlled study at a dental clinic in Thailand, exposed seventy-one adult patients undergoing probing and scaling procedures to either coffee aroma diffused at low concentration throughout the operating room or a sham diffuser with no oil. The coffee aroma group showed significant reductions in salivary alpha amylase — a sympathetic nervous system biomarker — and salivary cortisol compared to controls, with distress ratings during the procedures also lower in the coffee group. The direction of the finding is counterintuitive for a formula claiming activation: coffee aroma in that study attenuated stress markers rather than amplifying arousal. That finding becomes more coherent when read alongside work by Thaneeya Hawiset, published in 2019, who in a randomised, double-blind, placebo-controlled study of eighty healthy young university students in Thailand found that inhaling coffee fragrance for five minutes enhanced working memory, continuity of attention, quality of memory, and alertness compared to a plain water control, while not producing significant changes in stress biomarkers or autonomic parameters. Coffee aroma, across these studies, appears to sharpen cognitive engagement while simultaneously reducing the physiological noise of stress — a profile that maps more precisely onto what caffeine actually produces than the simple "stimulation" framing would suggest. A third study, by Adriana Madzharov and colleagues published in 2018, found that exposure to a coffee-like ambient scent in a controlled setting improved GMAT analytical reasoning performance in one hundred and fourteen participants; the mechanism, as the study's mediation analysis showed, operated primarily through heightened performance expectations rather than through direct physiological arousal. The study is worth including because it identifies something important: coffee scent's cognitive associations are strong enough that simply smelling it may shift how people approach demanding tasks, through expectancy rather than pharmacology alone.
Peppermint brings the formula's sharpest and most rigorously evidenced cognitive signal. Mark Moss, Steven Hewitt, Lucy Moss, and Keith Wesnes, in a 2008 randomised study of one hundred and forty-four healthy adults exposed to peppermint aroma, ylang-ylang aroma, or no aroma while completing the Cognitive Drug Research battery — a validated computerised assessment used in over two hundred clinical trials — found that peppermint produced significant enhancements in working memory accuracy and speed across multiple CDR sub-factors, as well as a significant increase in subjective alertness compared to both ylang-ylang and control conditions. The CDR battery is a sensitive and well-validated instrument, the sample size is the largest in any peppermint cognitive study in the available literature, and the randomised design with multiple active conditions makes the peppermint finding harder to attribute to expectancy effects alone. Raudenbush and colleagues' 2009 driving simulation study, which found both peppermint and cinnamon associated with increased alertness and reduced fatigue during a sustained driving task, reinforces the directional picture from a different experimental context. Together these findings position peppermint as the formula's primary cognitive activation signal — the note with the clearest evidence that its inhalation moves measurable endpoints in the direction the formula claims.
Sage contributes a third strand of cognitive evidence, though with an important qualification about delivery route. In a 2025 double-blind study of ninety healthy adults, Mark Moss, Jake Howarth, and Holly Moss used sage as an active positive control condition against both a proprietary essential oil blend and a no-odour control; participants exposed to sage aroma showed significantly enhanced memory performance and increased alertness and reduced fatigue compared to the no-odour condition. That is human inhalation evidence with a validated cognitive battery and appropriate controls. The older and more mechanistically specific evidence comes from a 2003 series of placebo-controlled double-blind trials by N.T.J. Tildesley and colleagues, which found that oral ingestion of sage essential oil capsules significantly improved immediate word recall in healthy young adults across two separate trial arms. These studies emerged from interest in sage's cholinesterase-inhibiting properties — sage contains compounds that may prolong acetylcholine activity in synaptic clefts, which is the mechanism of several licensed cognitive-enhancement drugs. The ingestion route in the Tildesley work means the findings cannot be treated as equivalent to inhalation evidence; the pharmacological pathway through which oral sage oil reaches cholinergic targets is not the same as what happens when sage aroma is inhaled. What the Tildesley work does is provide a mechanistic account of why sage has repeatedly shown cognitive effects across different delivery routes — it is not simply hedonic or associative. The Moss 2025 inhalation finding is the more directly applicable evidence; the Tildesley ingestion work provides the biochemical context for why that finding is plausible.
Cinnamon reinforces the opening with its established alertness and anti-fatigue direction from the Raudenbush driving study. The formula's top notes — cinnamon's warm spice attack alongside peppermint's clean sharp lift, with caramel and coconut adding gourmand sweetness — create an opening that is immediately distinctive and tonally complex. This is a fragrance whose opening arrives with confidence rather than subtlety. The sage note sits beneath these in the top register, contributing an aromatic herbal quality that reads as purposeful and cerebral rather than medicinal.
Ginger appears in the heart alongside the dark coffee accord and jasmine, and its contribution is perceptual rather than pharmacological: a warm, sharp bite of spice that gives the heart its momentum and prevents the coffee accord from reading as simply comforting. It adds the quality of heat and aliveness that makes the formula's mid-register feel energised rather than settled. Jasmine provides a luminous warmth that smooths the transition between the formula's activated top and its deeper base. Cedar, in the base, brings the same parasympathetic-regulating quality that Samantha Dayawansa and colleagues documented in their 2003 controlled cedrol inhalation study — and in this formula its function is compositional and regulatory: it prevents the stacked activation signals of peppermint, cinnamon, and coffee from producing a fragrance that feels aggressive rather than focused. The deep base of ambergris, leather, benzoin, tonka bean, vanilla absolute, and cypriol gives the formula its grounded, luxurious character — the warm resinous depth that translates restless energy into something more controlled and refined.
The evaporation arc opens with maximum sharpness and complexity: peppermint, cinnamon, sage, caramel, and coconut arrive together in a dense, multi-register opening that rewards attention. As the volatile top notes fade, the coffee accord emerges from the heart with greater clarity, accompanied by ginger and jasmine. The base develops slowly, cedar and ambergris providing structural foundation as the gourmand warmth of tonka and vanilla deepens the trail. The overall effect moves from sharp and multi-directional in the opening toward something darker, warmer, and more settled in the drydown — a progression from the immediate jolt toward the sustained clarity that follows.
The Pachimsawat, Hawiset, Madzharov, Moss, and Tildesley studies were conducted under specific conditions with defined populations and exposure protocols. The Tildesley sage evidence used oral ingestion, not inhalation, and the translation involves inferential steps the research does not bridge directly. Effect sizes across the cognitive enhancement literature are consistently modest; no fragrance study has produced cognitive gains comparable to pharmacological caffeine. These findings gave the formula its scientific architecture. The experience of wearing it adds everything the research cannot provide.
Caffeine removes a brake. This formula was designed to smell like what happens next.
Allergens
The following fragrance allergens are present in this composition as declared under EU Regulation 2023/1545. Percentages reflect concentration within the fragrance compound as supplied.
- Carvone — 0.0001%
- Citral — 0.0041%
- Citronellol — 0.0028%
- Bergamote oil — 0.5198%
- Citrus Aurantium Flower Oil — 0.0129%
- Isoeugenol — 0.0035%
- Limonene — 0.2801%
- Pinene — 0.0437%
- Rose Ketones — 0.0181%
- Terpineol — 0.0026%
- Tetramethyl acetyloctahydronaphthalenes — 8.2267%
- Cinnamon bark oil — 0.0052%
- Benzyl salicylate — 0.0052%
- Benzyl benzoate — 0.0002%
- Beta-Caryophyllene — 0.0041%
- Cinnamaldehyde — 0.0018%
- Coumarin — 2.1001%
- Eugenol — 0.0029%
- Farnesol — 0.0012%
- Geranyl acetate — 0.0040%
- Geraniol — 0.0019%
- 1,3,4,6,7,8-Hexahydro-4,6,6,7,8,8-hexamethylcyclopenta-gamma-2-benzopyran — 5.0672%
- Isoeugenyl acetate — 0.0017%
- Linalyl acetate — 0.5411%
- Linalool — 0.0545%
- P-Mentha-1,3-diene — 0.0004%
- Terpinolene — 0.0029%
- Vanillin — 3.9341%
Allergen declaration prepared in accordance with EU Regulation 2023/1545. Compounds listed at or above the applicable reporting threshold. Declaration dated 06.08.2025.
Safety Data
- Revision Date: 05/08/2025
- Regulation: LSI_2023NEW-1-CLP
Hazard Classification (CLP)
- Eye Irritation — Category 2 (2A equivalent): Causes serious eye irritation (H319)
- Skin Sensitisation — Category 1: May cause an allergic skin reaction (H317)
- Aquatic Chronic — Category 2: Toxic to aquatic life with long lasting effects (H411)
- Signal Word: Warning
Precautionary Statements
- Avoid breathing dust/fume/gas/mist/vapours/spray (P261)
- Avoid release to the environment (P273)
- Wear protective gloves/protective clothing/eye protection/face protection (P280)
- IF ON SKIN: Wash with plenty of water (P302+P352)
- IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing (P305+P351+P338)
- If skin irritation or rash occurs: Get medical advice/attention (P333+P313)
- If eye irritation persists: Get medical advice/attention (P337+P313)
- Collect spillage (P391)
Composition — Hazard-Relevant Components
Mixture contains ingredients classified under CLP, including:
- 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one
- Coumarin
- Reaction Mass of Cyclohexanepropanol, 2,2,6-trimethyl-a-propyl-, (alpha.R,1R,6S)- and Cyclohexanepropanol, 2,2,6-trimethyl-a-propyl-, [1a(S*),6b]-
- Linalyl acetate
- d-Limonene
- 5-Hydroxy-7-decenoic acid delta-lactone
- rose ketones
Ingredient List (Section 3.2)
Mixture contains ingredients classified under CLP. Full substance list as declared:
- Ethyl vanillin — 25–30%
- Ethyl maltol — 10–15%
- 1,3,4,6,7,8-Hexahydro-4,6,6,7,8,8-hexamethylcyclopenta-gamma-2-benzopyran — 5–10%
- 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one — 5–10%
- 3,3,5,5-Tetramethyl-4-ethoxyvinylcyclohexanone — 0–5%
- 5-Acetyl-1,1,2,3,3,6-hexamethylindan — 0–5%
- 5-Hydroxy-7-decenoic acid delta-lactone — 0–5%
- Coumarin — 0–5%
- Linalyl acetate — 0–5%
- Reaction Mass of Cyclohexanepropanol, 2,2,6-trimethyl-a-propyl-, (alpha.R,1R,6S)- and Cyclohexanepropanol, 2,2,6-trimethyl-a-propyl-, [1a(S*),6b]- — 0–5%
- Vanillin — 0–5%
- d-Limonene — 0–5%
- rose ketones — 0–5%
First Aid Measures
- Skin Contact: Remove impregnated clothing. Wash skin immediately and thoroughly with soap and water. Consult a doctor if irritation occurs.
- Eye Contact: Rinse with plenty of water for 15 minutes with eyelids open, then wash with an eye lotion. Consult a doctor if necessary.
- Ingestion: Rinse mouth immediately with plenty of water. Do not induce vomiting. Call a doctor immediately.
- Inhalation: Move person to fresh air and allow to rest. Seek medical advice.
Fire & Spill Measures
- Extinguishing Media: CO₂, extinguishing powder, or water spray
- Fire Notes: Fight large fires with water spray or alcohol-resistant foam. Never use a direct stream of water. The product is flammable.
Spill Response
- Prevent contamination of ground and water; do not allow entry into drains or rivers
- Absorb with non-combustible inert material (sand, earth, vermiculite, diatomaceous earth)
- Collect waste in specific labelled plastic drums and dispose via approved waste collector
Handling & Storage
- Avoid contact with skin and eyes
- Keep away from food and drink
- Store in closed containers in a dry place away from sources of heat and direct sunlight
- Maximum storage temperature: 22°C
- Shelf life: 12–24 months depending on storage conditions
Physical & Chemical Properties
- Physical State: Liquid
- Colour: Light yellow
- Odour: Characteristic
- Flash Point: >60°C
- Density: [1.05650; 1.07650]
- Refractive Index @20°C: [1.49000; 1.52000]
Transport Classification
- UN Number: 3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S (Extracts, Liquid for Flavouring or Aroma — 1-(1,2,3,4,6,7,8,8a-Octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one)
- Hazard Class: 9
- Packing Group: III
- Environmental Hazard: Yes
- Tunnel Code: E
Full Hazard Statements Referenced
- H226 — Flammable liquid and vapour
- H302 — Harmful if swallowed
- H304 — May be fatal if swallowed and enters airways
- H315 — Causes skin irritation
- H315+H320 — Causes skin and eye irritation
- H317 — May cause an allergic skin reaction
- H319 — Causes serious eye irritation
- H400 — Very toxic to aquatic life
- H410 — Very toxic to aquatic life with long lasting effects
- H411 — Toxic to aquatic life with long lasting effects
- H412 — Harmful to aquatic life with long lasting effects
CMR Declaration
- P-Cymene — 0.0012%
- Furfural — 0.0014%
- P-Mentha-1,4-diene — 0.0521%
Phototoxic & Photosensitising Substances
- Bergamot oil rectified — 0.5198%
- 5-Acetyl-1,1,2,3,3,6-hexamethylindan — 0.0162%
IFRA Compliance
- Standard: IFRA 51st Amendment (published June 30, 2023)
- Certification Date: 05/08/2025
This fragrance compound has been assessed in accordance with the IFRA 51st Amendment standards. The maximum permitted concentration varies by application category.
The maximum permitted concentration varies by product category, as detailed below.
Key Usage Levels (IFRA Categories)
- Fine Fragrance — Eau de Toilette, Parfum, Cologne (Class 4): Up to 71.428571%
- Body Creams, Oils and Lotions (Class 5A): Up to 18.095238%
- Deodorants and Antiperspirants (Class 2): Up to 3.809523%
- Eye Products and Facial Make-up (Class 3): Up to 4.238095%
- Lip Products (Class 1): 0% — not permitted
- Oral Care / Toothpaste (Class 6): Up to 0.113046%
Additional Category Limits
- Facial Toner / Moisturiser (Class 5B): 5.238095%
- Hand Cream and Nail Care (Class 5C): 7.619047%
- Baby Products (Class 5D): 1.666666%
- Rinse-off Hair Treatments (Class 7A): 8.144189%
- Hair Sprays and Styling Aids (Class 7B): 8.144189%
- Intimate Wipes, Baby Wipes (Class 8): 1.666666%
- Rinse-off Body Washes, Shampoos, Bar Soap (Class 9): 24.761904%
- Household Cleaners and Laundry Products (Class 10A): 24.761904%
- Air Freshener Sprays and Animal Sprays (Class 10B): 71.737786%
- Feminine Hygiene Liners, Diapers (Class 11A): 1.666666%
- Facial Tissues, Scented Socks, Pillow Sprays (Class 11B): 1.666666%
- Candles, Air Delivery Systems, Incense (Class 12): 100%
Interpretation for Use
This compound is assessed under the IFRA 51st Amendment and is permitted for use in fine fragrance (Class 4) at up to 71.428571% — an exceptionally high limit reflecting the compound's clean safety profile across its ingredient composition. Class 1 (lip products) is the only category where use is not permitted. Class 6 (oral care) carries a very low but non-zero limit of 0.113046%, reflecting the assessment methodology rather than a prohibition.
Compliance Note
This certificate applies to the fragrance compound SPICY VANILLA F4755 as supplied by SAS Romessence. Use of this compound in any Hormone Paris finished product must remain within the concentration limits specified for the relevant application category.
Regulatory Conformity — European Cosmetics
- Rince-off: maximum 71.74%
- Leave-on: maximum 71.74%
- Cream Perfume: maximum 71.74%
- EDT: maximum 71.74%
- Fine Perfume: maximum 71.74%
- Oral Products: non calculé
This is Not Melatonin 01
Product Code: HP-DM-01
Launch Date: 2022
Concentration: Eau de Toilette
Format: 100 ml · All-Over Spray
Made in France
Emotional Filters: Releasing — Soft Reset
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain melatonin. In the Hormone Paris framework, melatonin names a timing signal — a cue that the system should begin shifting state — not a sedative.
The Design Brief: This formula was designed around the precondition of rest rather than rest itself — the decompression that makes sleep possible, the moment the nervous system accepts it is no longer required to perform.
The Science: The formula's most structurally prominent note carries a research profile that is more complex than its familiar wellness associations suggest. The Science tab works through what the evidence actually shows — and what it does not.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Melatonin 01
Melatonin is not a sedative in the pharmacological sense. It is a timing signal — the body's way of telling itself that darkness has arrived and the circadian systems governing sleep, body temperature, and hormonal rhythm should begin their nightly sequence. What it produces in the hours after onset is not unconsciousness but a gradual softening of the body's state of readiness: a reduction in alertness, a loosening of the grip on the day's remaining tasks, the particular quality of ease that arrives when the nervous system accepts that it is no longer required to perform. The first of the Melatonin formulas is built around that specific moment — not sleep itself but its precondition, the decompression that makes sleep possible.
The formula is among the most structurally simple in the range: rose and jasmine repeated across all three registers of the pyramid, powdery notes and heliotrope providing the soft, blurred textural quality that defines the composition's character, ylang-ylang giving the opening its most distinctive aromatic personality. The repetition is deliberate — it creates a sense of continuity and immersion rather than the structural progression of a more complex composition, an olfactory environment that does not ask the wearer to track its development.
The most directly applicable research for this formula concerns ylang-ylang, and the picture it paints is genuinely interesting in its complexity. Mark Moss, Steven Hewitt, Lucy Moss, and Keith Wesnes, in their 2008 randomised study of one hundred and forty-four healthy adults exposed to peppermint, ylang-ylang, or no aroma while completing the Cognitive Drug Research battery, found that ylang-ylang produced a significant decrease in alertness compared to both peppermint and control conditions, impaired speed of attention and memory compared to peppermint, and significantly increased calmness ratings — a pattern the study characterised as a calming, cognitively-slowing profile that contrasted sharply with peppermint's enhancing direction. The sample size, validated cognitive battery, and randomised three-way design give this finding considerable methodological weight.
A study published the same year adds a different dimension. Tapanee Hongratanaworakit and Gerhard Buchbauer, in a 2004 controlled parallel-group study of twenty-four healthy volunteers exposed to 1.0 grams of ylang-ylang oil via inhalation over twenty minutes, found significant decreases in blood pressure and pulse rate compared to an odourless placebo — cardiovascular parameters consistent with a calming physiological direction. Notably, however, participants in the ylang-ylang group also reported significantly increased subjective attentiveness and alertness compared to controls — a finding that appears to contradict the Moss 2008 alertness decrement. Hongratanaworakit and Buchbauer proposed the term "harmonisation" to describe the ylang-ylang profile: a combination of physiological calming alongside maintained or enhanced subjective engagement that they distinguished from straightforward sedation or relaxation. The two studies are not necessarily in fundamental conflict — they used different designs, different populations, different exposure protocols, and different outcome measures — but they illustrate that ylang-ylang's effects are not uniform across contexts and should not be flattened into a single description. What they share is the cardiovascular direction: blood pressure and heart rate moving downward under inhalation. That consistency is the more robustly established finding, and it is the one most directly relevant to a formula designed around decompression.
Rose, which runs through all three registers of this composition as a single continuous architectural element, adds its own calming dimension. The 2014 crossover study by Miho Igarashi, Chorong Song, Harumi Ikei, and colleagues, in which sixteen to nineteen healthy young male graduate students inhaled fresh rose flowers delivered via controlled odour bag, found a significant increase in HRV high-frequency power — the autonomic index of parasympathetic activity — during rose inhalation compared to clean air, alongside significantly increased ratings of comfort and naturalness. The 2007 crossover study by Hajime Fukui, Ryoichi Komaki, Miho Okui, Kumiko Toyoshima, and Kiyoto Kuda found that rose odour decreased salivary cortisol in both male and female participants across a forty-minute controlled inhalation session. Together these studies describe rose as a material whose inhalation consistently moves both objective autonomic parameters and subjective comfort ratings toward ease — a profile that earns its repetition across the pyramid in a formula whose brief is soft emotional release.
Jasmine threads through the composition alongside rose, and its presence here is regulatory rather than directional. The increased cortical beta wave power that Winai Sayowan and colleagues at Chulalongkorn University documented in their 2013 EEG study of twenty healthy adults points toward jasmine as a stimulatory rather than calming material. In this formula, that quality provides just enough warmth and luminosity to prevent the composition from reading as inert or flat — a small counter-signal that gives the softness something to rest against without undermining it.
The powdery notes that open the composition are its most architecturally important elements in perceptual terms. Powdery olfactory character — produced by materials like heliotrope, musks, iris, and certain aldehydic synthetics — creates what fragrance scientists describe as a blurring or softening of perceptual edges, a quality of diffuse warmth that reduces the sensory sharpness of a composition and makes it feel closer, quieter, and more enveloping. This is not a functional claim with physiological research behind it; it is a description of how this class of materials behaves perceptually. The powdery register is chosen for this formula precisely because it matches the emotional brief: edges softened, sensory input reduced, the olfactory equivalent of a room with the lights turned low.
Musk, heliotrope, and sugar complete the base with warmth, sweetness, and persistence. Musk's skin-adjacent character — and the cortisol-attenuating direction established by Hajime Fukui, Ryoichi Komaki, Miho Okui, Kumiko Toyoshima, and Kiyoto Kuda in their 2007 crossover study of sixteen healthy university students in Japan, in which participants inhaled musk, rose, floral, and odourless control conditions in randomised order across separate sessions with salivary cortisol and testosterone measured before and after each forty-minute exposure, finding cortisol decreased in both sexes under all active odour conditions — makes the formula feel like it belongs to the wearer rather than sitting on top of them. Tonka bean and heliotrope extend the powdery warmth of the opening into the drydown, giving the base its soft, slightly vanillic depth. Sugar adds sweetness without sharpness — a quality of comfort-coded warmth that reinforces the formula's reassuring register without demanding attention.
The evaporation arc is unusually stable. The powdery notes and ylang-ylang that open the composition are not dramatically more volatile than the rose and jasmine of the heart, and the transition from opening to drydown is more a deepening than a change — the powdery warmth that characterises the base was implicit in the opening from the first minutes of wear. This is a formula that does not ask to be tracked. It is designed to be worn rather than experienced as a sequence.
The Moss and Hongratanaworakit studies described ylang-ylang's effects under controlled laboratory inhalation conditions with defined exposure protocols. The Igarashi and Fukui rose findings were obtained in specific paradigms with specific populations. None of these conditions resemble wearing a composed fragrance. The tension between the Moss alertness-decrement finding and the Hongratanaworakit alertness-increase finding illustrates something the olfactory literature repeatedly demonstrates: effect depends on context, design, and measurement in ways that make simple generalisations unreliable. This formula drew on both studies — on the cardiovascular calming they share, and on the broader picture of ylang-ylang as a material that softens the body's state of readiness without necessarily extinguishing engagement entirely.
This is Not Melatonin 01 is not a sleep aid. It is a composition designed to smell like the hour before one is needed.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Benzyl Alcohol — 0.006%
- Benzyl Benzoate — 0.008%
- Benzyl Salicylate — 3.000%
- Cinnamic Aldehyde — 0.190%
- Citral — 0.022%
- Coumarin — 0.500%
- Eugenol — 0.0173%
- Farnesol — 0.002%
- α-Methyl Ionone — 0.105%
- Geraniol — 0.001%
- Hydroxycitronellal — 0.650%
- Limonene — 1.111%
- Linalool — 0.209%
Values are calculated concentrations in the finished product at 25% fragrance load, as provided by the supplier.
Safety Data
- Revision Date: 18/11/2015
- Regulation: CLP (EU – component-based classification)
Hazard Classification (CLP)
- Skin Irritation — Category 2
- Causes skin irritation (H315)
- Skin Sensitisation — Category 1
- May cause an allergic skin reaction (H317)
- Eye Irritation — Category 2
- Causes serious eye irritation (H319)
- Aquatic Hazard — Category 2/3Toxic or harmful to aquatic life (H401 / H402)
- → Classification derived from component data using CLP mixture calculation principles.
Precautionary Statements
- Wear protective gloves and eye or face protection
- Avoid release to the environment
- If in eyes: rinse cautiously with water for several minutes; remove contact lenses if present and easy to do, then continue rinsing
- Dispose of contents and container in accordance with local, regional, national, and international regulations
Composition — Hazard-Relevant Components
- Oxydipropanol — 16.43%
- 1,3,4,6,7,8-Hexahydro-4,6,6,7,8,8-hexamethylindeno[5,6-c]pyran — 13.08%
- 2,6-Dimethyloct-7-en-2-ol — 8.00%
- [3R-(3α,3aβ,7β,8aα)]-1-(2,3,4,7,8,8a-hexahydro-3,6,8,8-tetramethyl-1H-3a,7-methanoazulen-5-yl)ethan-1-one — 5.00%
- 2-Ethyl-4-(2,2,3-trimethyl-3-cyclopenten-1-yl)-2-buten-1-ol — 4.50%
- Linalyl acetate — 4.46%
- 1-(1,2,3,4,5,6,7,8-octahydro-2,3,8,8-tetramethyl-2-naphthyl)ethan-1-one — 4.13%
- 1-(5,6,7,8-tetrahydro-3,5,5,6,8,8-hexamethyl-2-naphthyl)ethan-1-one — 3.50%
- Linalool — 3.07%
- 7-Hydroxycitronellal — 2.50%
- Dipentene — 1.52%
- Coumarin — 1.50%
- 2,2,6-Trimethyl-α-propylcyclohexanepropanol — 1.18%
- 2-(4-tert-butylbenzyl)propionaldehyde — 1.00%
- Ethanone, 1-(3-methyl-2-benzofuranyl)- — 0.40%
First Aid Measures
- Inhalation: Remove victim to fresh air and keep at rest in a position comfortable for breathing. Seek medical attention if adverse effects persist or are severe.
- Ingestion: Rinse mouth with water. Do not induce vomiting unless directed by medical personnel. Seek medical attention if adverse effects persist or are severe.
- Eye Contact: Rinse immediately with plenty of water for at least 10 minutes. Get medical attention.
- Skin Contact: Wash with plenty of soap and water. Remove contaminated clothing and shoes. Continue to rinse for at least 10 minutes. Get medical attention.
- Fire & Spill Measures
- Suitable Extinguishing Media: Use an extinguishing agent suitable for the surrounding fire.
- Hazardous Decomposition Products: Carbon dioxide and carbon monoxide may form.Special Fire Precautions: Contain contaminated fire water and prevent discharge to drains or waterways.Spill Response: Stop leak if without risk. Absorb with inert dry material and place in an appropriate waste disposal container. Avoid dispersal to soil, waterways, drains, and sewers.
- Handling & Storage
- Put on appropriate personal protective equipment
- Do not get in eyes or on skin or clothing
- Do not ingest
- Avoid breathing vapor or mist
- Avoid release to the environment
- Keep in the original container or an approved alternative made from a compatible material, kept tightly closed when not in use
- Store in original container protected from direct sunlight in a dry, cool, and well-ventilated area, away from incompatible materials and food and drink
- Keep container tightly closed and sealed until ready for use
- Physical & Chemical Properties
- Physical State: Liquid
- Color: Characteristic
- Odor: Characteristic
- Flash Point: 91°C (closed cup)
- Density: 0.953 to 0.963 g/cm³ at 20°C
- Viscosity: Kinematic (40°C) <0.07 cm²/s
- Solubility in Water: Non-water-soluble liquid
Transport Classification
- UN Number: UN3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S. (1,3,4,6,7,8-hexahydro-4,6,6,7,8,8-hexamethylindeno[5,6-c]pyran, [3R-(3-alpha,3a-beta,7-beta,8a-alpha)]-1-(2,3,4,7,8,8a-hexahydro-3,6,8,8-tetramethyl-1H-3a,7-methanoazulen-5-yl)ethan-1-one)
- Hazard Class: 9
- Packing Group: IIIEnvironmental Hazard: YesTunnel Code: (E)
- Toxicological & Ecological Notes
- ATE Oral: 13604.5 mg/kg
- Potential Acute Health Effects:
- Skin contact: Causes skin irritation. May cause an allergic skin reaction.
- Eye contact: Causes serious eye irritation.
- Inhalation: No known significant effects or critical hazards.
- Ingestion: No known significant effects or critical hazards.
- Hazardous Waste Code: 16 03 05* — organic wastes containing dangerous substances
Full Hazard Statements Referenced
- H226 — Flammable liquid and vapor
- H302 — Harmful if swallowed
- H304 — May be fatal if swallowed and enters airways
- H315 — Causes skin irritation
- H317 — May cause an allergic skin reaction
- H319 — Causes serious eye irritation
- H361f — Suspected of damaging fertility
IFRA Compliance
- Standard: IFRA 50th Amendment
- Issue Date: 02/09/2022
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
Key Usage Levels (IFRA Categories)
- Fine Fragrance (Hydroalcoholic products — e.g., Eau de Parfum):→ Up to 39.0%
Interpretation for Use
For hydroalcoholic fine fragrance applications, the formula is compliant up to 39.0% concentration, indicating a broad and flexible usage range within IFRA limits.
This supports both standard and higher-concentration fragrance formats while remaining within established safety thresholds.
Compliance Note
This certification confirms compliance under the IFRA 50th Amendment for the specified application class (Category 4 — fine fragrance).
For other product types or use conditions, additional evaluation may be required to ensure continued compliance depending on formulation and exposure scenario.
This is Not Melatonin 02
Product Code: HP-DM-02
Launch Date: 2022
Concentration: Eau de Toilette
Format: 100 ml · All-Over Spray
Made in France
Emotional Filters: Strengthening — Quiet Strength
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain melatonin. In the Hormone Paris framework, melatonin names a timing signal — a cue that the system should begin shifting state — not a sedative.
The Design Brief: This formula was designed around rootedness rather than force — the capacity to remain coherent under load, to absorb disruption without reorganising around it, to return to baseline without drama.
The Science: The primary material in this formula's base was examined in a study measuring cognitive task performance and autonomic parameters simultaneously — and the finding describes something more precise than calm. The Science tab explains the distinction.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Melatonin 02
Strength, in the emotional and psychological sense, is rarely the product of intensity. The person who holds their ground in a difficult situation is not usually the one vibrating with force — they are the one whose internal baseline is steady enough that external pressure does not destabilise it. The neuroscience of resilience and emotional regulation consistently identifies not activation but rootedness as the underlying mechanism: the capacity to remain coherent under load, to absorb disruption without reorganising around it, to return to baseline without drama. That is the emotional territory This is Not Melatonin 02 was designed to inhabit — not the aggressive projection of confidence, but the quiet, self-contained kind that does not require an audience.
Translating that into a composition requires materials that carry weight and seriousness without heaviness, depth without density, the aromatic equivalent of a person who takes up space without demanding attention. The formula's base is built from some of the most architecturally serious materials in the perfumer's palette — oud, vetiver, incense, evernyl, amber, woody notes — and the science available for two of them points in a direction consistent with the brief.
Vetiver anchors the base with the most directly applicable functional evidence. In a 2012 controlled human inhalation study by Eiko Matsubara and colleagues in Japan, participants were exposed to volatiles from cut vetiver roots at two carefully quantified dose levels — approximately 0.25 micrograms total at low dose — while completing a visual discrimination task and wearing continuous heart rate variability monitoring across a forty-minute session. At low-dose exposure, participants maintained visual discrimination task reaction times where the no-odour control group showed the characteristic fatigue-related decline, and a trend toward reduced sympathovagal LF/HF ratio was observed, though this did not reach conventional significance. The low-dose group was small at six participants, and the study tested fresh root volatiles rather than distilled essential oil, limiting direct extrapolation. What it offers directionally is a picture of vetiver as a material that sustains attentive function and moves autonomic parameters toward steadiness — not stimulation, not sedation, but something closer to maintained coherence under extended demand. That profile maps with precision onto the strengthening brief: the capacity to remain functional and composed over time.
Incense — frankincense, the volatile fraction of Boswellia resin — brings two research dimensions that together describe a material with genuine anxiety-modulating properties. The most directly applicable human evidence comes from a 2021 randomised, double-blind, placebo-controlled trial by Barış Saylam, Ozan Efesoy, Erdem Akbay, and Erim Erdem at Mersin City Training and Research Hospital in Turkey, in which one hundred and twenty adults scheduled for shock wave lithotripsy were divided across three groups — saline placebo, lavender inhalation, and frankincense inhalation — with anxiety measured via the State-Trait Anxiety Inventory before and after the procedure. Frankincense was the only arm to produce a statistically significant within-group reduction in anxiety scores, at p = 0.030; lavender produced a trend toward improvement but did not reach within-group significance. The clinical context introduces limitations — procedural anxiety during a urological intervention may not translate broadly, and the essential oil composition was not chemically characterised — but the direction is clean and the design rigorous. The mechanistic dimension comes from work by Arieh Moussaieff and colleagues, published in The FASEB Journal in 2008, identifying incensole acetate — a principal constituent of frankincense resin — as a potent agonist at TRPV3 ion channels expressed in neurons throughout the brain; in animal experiments using intraperitoneal injection, incensole acetate produced anxiolytic-like and antidepressant-like behavioural effects that were absent in TRPV3 knockout animals. The injection route in those experiments means the translation to fragrance inhalation involves inferential steps the research does not bridge directly. What the Moussaieff work establishes is a confirmed neurochemical target for a compound present in frankincense resin — a mechanistic foothold that makes the Saylam human finding more plausible rather than merely coincidental.
Rose forms the heart of this composition alongside oud and incense, and its research context contributes a warmer, more comfort-adjacent dimension to a formula that might otherwise read as austere. The 2014 crossover study by Miho Igarashi, Chorong Song, Harumi Ikei, and colleagues found significant increases in HRV high-frequency power — parasympathetic activation — and significantly increased ratings of comfort and naturalness during fresh rose flower inhalation by healthy young male graduate students. The 2007 crossover study by Hajime Fukui, Ryoichi Komaki, Miho Okui, Kumiko Toyoshima, and Kiyoto Kuda found rose odour decreased salivary cortisol in both sexes across a forty-minute controlled inhalation session. In this formula, rose prevents the composition's serious, dark-base character from becoming cold or forbidding. Strength that is entirely without warmth is not resilience — it is rigidity. Rose provides the human register that makes the formula's composure feel inhabited rather than merely architectural.
Bergamot opens the formula alongside the fruit-and-spice brightness of litchi, pear, and pink pepper, and its anxiety-attenuating evidence — the Pasyar 2020 randomised trial finding reductions in state anxiety and salivary alpha amylase, and the Komori 1995 open-label finding of neuroendocrine normalisation under ambient citrus fragrance — performs a specific function here. The formula's base is dense and serious; without something to open it outward, the composition would feel immediately heavy. Bergamot provides the emotional and olfactory lift that allows the wearer to enter the formula before its depth establishes itself.
Grapefruit sits alongside bergamot in the opening, and its research profile runs counter to the formula's primary direction. The 2002 controlled study by Shinichiro Haze, Keiko Sakai, and Yoko Kasahara at Osaka Prefectural University found grapefruit oil among four essential oils that produced 1.5- to 2.5-fold increases in relative sympathetic nervous system activity via blood pressure spectral analysis in healthy female adults — a stimulatory autonomic signal at the opposite end of the axis from vetiver's steadying profile. Grapefruit is in this formula for its perceptual rather than functional contribution: its sharp citrus brightness gives the opening attack, contrast, and tonal sharpness that the deeper base notes do not carry. The sympathetic activation finding describes what grapefruit does in controlled inhalation paradigms. What it contributes here is the quality of aliveness in the opening minutes before the deeper base notes establish the formula's prevailing character.
Oud, amber, woody notes, vanilla, and evernyl complete the base with the earthy, mossy, resinous depth that gives this formula its particular gravity. Evernyl — a synthetic equivalent of the oakmoss compounds that characterised the great chypre fragrances of the twentieth century — introduces a cool, slightly damp, mineral quality that reduces luminosity and creates the sense of shade and groundedness that makes the base feel anchored rather than merely warm. Musk, whose cortisol-attenuating direction was established by Hajime Fukui, Ryoichi Komaki, Miho Okui, Kumiko Toyoshima, and Kiyoto Kuda in their 2007 crossover study of sixteen healthy university students in Japan — participants inhaled musk, rose, floral, and odourless control conditions in randomised order across separate sessions, with salivary cortisol and testosterone measured before and after each forty-minute exposure, and cortisol decreased in both sexes under all active odour conditions — provides the skin-adjacent warmth that prevents the austere base from reading as cold.
As an all-over body spray, this formula diffuses broadly and atmospherically rather than concentrating at application points. The opening — litchi, pear, bergamot, pink pepper, grapefruit — disperses quickly and generously, creating a bright, multi-directional initial impression that surrounds the wearer rather than projecting from a single point. As the volatile top notes dissipate, rose and incense define the middle register, their warmth and gravity beginning to establish the formula's deeper character. The base of vetiver, oud, evernyl, amber, and musk develops slowly across the skin, the atmospheric diffusion of the spray format allowing these heavier materials to settle into a quietly persistent presence rather than a concentrated trail. The overall arc moves from vivid brightness toward composed, earthy depth — an arc that mirrors, in olfactory terms, the movement from the noise of the day's opening toward the quieter, steadier quality of a person who has found their footing.
The Matsubara vetiver data, the Saylam and Moussaieff frankincense findings, and the Igarashi and Fukui rose studies were obtained under controlled conditions that bear no equivalence to wearing this composition as a body spray. The Haze grapefruit finding describes a sympathetic activation effect measured in a physiological paradigm with no relationship to fragrance use. Effect sizes across the olfactory literature are modest and highly context-dependent. The formula drew on this research as directional evidence — a map of the aromatic territory associated with the emotional state it was designed to inhabit.
Steadiness is not the absence of pressure. It is the capacity to remain coherent under it. This formula was designed to smell like that capacity.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Limonene — 0.053%
- Linalool — 1.288%
- α-Methyl Ionone — 0.400%
- Geraniol — 5.700%
- Citronellol — 0.876%
- Coumarin — 1.687%
- Citral — 0.822%
Safety Data
- Revision Date: 22/01/2021
- Regulation: CLP (EU – component-based classification)
Hazard Classification (CLP)
- Skin Irritation — Category 2
- Causes skin irritation (H315)
- Skin Sensitisation — Category 1
- May cause an allergic skin reaction (H317)
- Eye Irritation — Category 2
- Causes serious eye irritation (H319)
- Aquatic Hazard — Category 2/3Toxic or harmful to aquatic life (H401 / H402)
- → Classification derived from component data using CLP mixture calculation principles.
Precautionary Statements
- Avoid contact with skin and eyes
- Wear protective gloves and eye/face protection
- Avoid inhalation of vapours
- Avoid ignition sources
- Ensure adequate ventilation
- Do not ingest or apply directly to skin
Composition — Hazard-Relevant Components
- Hedione — 10.0–15.0% (H402)
- Ethylene Brassylate — 5.0–10.0% (H401)
- Ethyl Vanillin — 5.0–10.0% (H303, H320, H402)
- Linalyl Acetate — 0.1–5.0% (H227, H315, H319, H402)
- Citronellol — 0.1–5.0% (H303, H313, H315, H317, H319, H401)
First Aid Measures
- Eye Contact: Rinse with water for at least 10 minutes; seek medical advice if irritation persists
- Inhalation: Remove to fresh air and keep at rest; seek medical advice immediately
- Skin Contact: Remove contaminated clothing and wash with large amounts of water; seek medical advice if irritation persists
- Ingestion: Rinse mouth with water; seek medical advice immediately
- Fire & Spill Measures
- Extinguishing Media: CO₂, foam, dry chemical
Fire Notes:
- Do not use direct water jet
- Avoid inhalation of fumes
- Prevent runoff into drains
Spill Response:
- Ensure ventilation
- Avoid ignition sources
- Wear protective equipment
- Absorb with inert material (sand, diatomite, binders, sawdust)
- Clean with water and cleansing agents or organic solvents
- Prevent entry into drains or groundwater
- Handling & Storage
- Avoid contact with skin and eyes
- Wear protective gloves and eye/face protection
- No smoking; avoid ignition sources
- Avoid high temperatures
- Maintain adequate ventilation
- Store in closed containers
- Protect from heat and temperature extremes
- Do not reuse empty containers
- Physical & Chemical Properties
- Physical State: Liquid
- Color: Colorless to pale yellow
- Odor: Fruity, rose, powdery, balsamic
- Flash Point: >100°C
- Density: 1.0100 – 1.0300
- Refractive Index @20°C: 1.4740 – 1.4940
- Solubility: Soluble in alcohol
- Insolubility: Insoluble in water
Transport Classification
- ADR / RID: Not restricted
- IMDG: Not restricted
- IATA: Not restricted
- UN Number: Not restricted
- Toxicological & Ecological Notes
- LD50 (Oral, Rat): Not determined
- Mixture not tested as a whole
- Environmental hazard inferred from component data
- Avoid release into waterways
Full Hazard Statements Referenced
- H227 — Combustible liquid
- H303 — May be harmful if swallowed
- H313 — May be harmful in contact with skin
- H315 — Causes skin irritation
- H317 — May cause an allergic skin reaction
- H319 — Causes serious eye irritation
- H320 — Causes eye irritation
- H401 — Toxic to aquatic life
- H402 — Harmful to aquatic life
IFRA Compliance
- Standard: IFRA 50th Amendment
- Issue Date: 02/09/2022
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
Key Usage Levels (IFRA Categories)
- Fine Fragrance (Hydroalcoholic products — e.g., Eau de Parfum):→ Up to 22.4%
Interpretation for Use
For hydroalcoholic fine fragrance applications, the formula is compliant up to 22.4% concentration, positioning it within a standard range for fine fragrance formulation.
This supports typical Eau de Parfum concentrations while remaining within established safety thresholds.
Compliance Note
This certification confirms compliance under the IFRA 50th Amendment for the specified application class (Category 4 — fine fragrance).
For other product types or use conditions, additional evaluation may be required to ensure continued compliance depending on formulation and exposure scenario.
This is Not Melatonin 03
Product Code: HP-DM-03
Launch Date: 2022
Concentration: Eau de Toilette
Format: 100 ml · All-Over Spray
Made in France
Emotional Filters: Releasing — Deep Unwind
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain melatonin. In the Hormone Paris framework, melatonin names a timing signal — a cue that the system should begin shifting state — not a sedative.
The Design Brief: This formula was designed around the progressive quieting of an overstimulated system — not relaxation into comfort, but a specific unwinding from the diffuse internal noise that accumulates when the nervous system has been on low-level alert long after its demands have passed.
The Science: The primary material in this formula carries HRV data from a randomised study measuring objective autonomic parameters — parasympathetic-direction findings that the Science tab places carefully in the context of the formula's brief.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Melatonin 03
There is a particular kind of overstimulation that does not announce itself as stress. It accumulates gradually across a day of too many inputs, too many decisions, too many transitions between contexts — and what it produces is not agitation exactly but a kind of diffuse internal noise, a state in which the nervous system remains on low-level alert long after the demands that activated it have passed. Unwinding from that condition is not the same as relaxing into comfort. It is more specific: a progressive quieting of the scanning, categorising, monitoring activity that characterises an overstimulated system, until what remains is something closer to mental clarity — a quietude that is not the same as absence.
The formula is structurally unusual: tuberose runs through all three registers of the pyramid, from the opening through the heart into the base, creating a single immersive olfactory environment rather than a developmental arc. The deliberate intent is envelopment — not a fragrance that progresses from one phase to another but one that establishes a consistent character and sustains it, creating the olfactory equivalent of a sealed, low-stimulation space.
The most substantive scientific foundation for this formula is clary sage, and the evidence it carries is more directly relevant to the formula's brief than might be expected from an aromatic material better known in the wellness context than in the functional fragrance one. S. Geethanjali and colleagues, in a 2020 randomised parallel-group study of sixty women with premenstrual syndrome published in Obstetrics and Gynaecology Medicine, administered clary sage essential oil via aroma care diffuser to thirty participants while thirty controls received water exposure; heart rate variability was measured at baseline, immediately after inhalation, and at ten and twenty minutes post-inhalation. The clary sage group showed significant increases in R-R interval, RMSSD — the vagal tone marker in the time domain — and high-frequency band power, the frequency-domain index of parasympathetic activity; the between-group differences for R-R interval and HF power reached statistical significance at p = 0.03 and p = 0.04 respectively. These are objective autonomic measurements indicating a measurable shift toward parasympathetic dominance following clary sage inhalation — which is precisely the physiological signature of the system releasing its state of readiness. The study's population was specific: women aged 18 to 35 with diagnosed PMS, measured during the proliferative phase of the menstrual cycle. The degree to which those findings generalise to broader populations and other hormonal contexts is uncertain, and the diffuser-based exposure paradigm differs from wearing a spray. Within those limitations, the finding's direction is clean: clary sage inhalation, in a controlled randomised design, moved multiple HRV parameters in the parasympathetic direction.
An earlier study by Geun Hee Seol, Hyun Soo Shim, Pill-Joo Kim, and colleagues, published in the Journal of Ethnopharmacology in 2010, examined clary sage oil in male Sprague-Dawley rats using both inhalation and injection arms. In the inhalation arm, clary sage oil exposure reduced forced swim test immobility at all tested durations — one, two, four, and six hours — a behavioural endpoint associated with antidepressant-like and anti-stress activity in the model used. The mechanistic arm of the study, which investigated dopaminergic pathway involvement, used intraperitoneal injection rather than inhalation, meaning the receptor-level findings cannot be attributed to the olfactory route directly. The animal model and the injection mechanism both require acknowledgment as inferential steps away from human inhalation evidence. What the Seol study contributes, alongside the Geethanjali human data, is a picture of clary sage as a material with consistent antidepressant-like and autonomic-calming properties across both inhalation and non-inhalation paradigms — a directional coherence that makes the human HRV finding more plausible rather than incidental.
Ylang-ylang contributes a second layer of calming evidence. The 2008 CDR battery study by Mark Moss, Steven Hewitt, Lucy Moss, and Keith Wesnes, which found that ylang-ylang exposure in one hundred and forty-four healthy adults produced significantly decreased alertness and increased calmness compared to peppermint and control conditions, is the more directly applicable finding for a formula built around releasing overstimulation. The 2004 controlled parallel-group study by Tapanee Hongratanaworakit and Gerhard Buchbauer found significant decreases in blood pressure and pulse rate following ylang-ylang inhalation in twenty-four healthy volunteers — cardiovascular parameters consistent with the same autonomic direction that Geethanjali's clary sage data established. The two materials, arriving together in the opening of this formula, point from different experimental angles toward the same physiological territory: a body moving away from sympathetic activation toward something quieter.
Tuberose, which forms the architectural spine of the composition, has no direct functional research parallel in the available literature. Its presence across all three registers of the pyramid is a compositional and perceptual choice rather than a pharmacological one. As a fragrance material, tuberose sits in a specific olfactory category — dense, narcotic, creamy white floral with a slightly animalic undertow — whose perceptual character is distinct from lighter, more transparent florals. It does not diffuse loosely into the air the way neroli or lily-of-the-valley does; it envelops. Its repetition across the pyramid means the formula establishes this character in the first seconds of wear and sustains it throughout. The choice reflects the brief directly: where a progressive composition invites the wearer to track its development, a tuberose-saturated composition asks for nothing except to be inside it.
Jasmine sambac, benzoin, cashmeran, and orange blossom complete the heart with complementary qualities. Jasmine's stimulatory EEG profile — the significant increase in cortical beta wave power documented by Winai Sayowan and colleagues at Chulalongkorn University in their 2013 study, in which twenty healthy adults inhaled jasmine oil while EEG was recorded from thirty-one electrode sites in a sequential A-B design comparing jasmine against an odourless mineral oil control, with beta wave power found to be significantly higher during jasmine inhalation than during control — positions it as the formula's small counter-signal: a note of warmth and luminous engagement that prevents the deep white floral cocoon from reading as simply inert. Benzoin and cashmeran contribute resinous warmth and a velvety synthetic softness that deepens the tuberose without sharpening it. Orange blossom adds an airy transparency to the heart that creates breathing room within the density.
Pink pepper opens the formula with a brief, sparkling contrast — its effervescent lift giving the composition a point of entry before the tuberose establishes its dominance. It is the formula's single moment of brightness, present to make the transition into the white floral depth feel like a choice rather than an arrival. Amber anchors the base with the warm, slightly resinous depth that gives the formula its lasting character, extending the tuberose's persistence and rounding its more narcotic edges.
As an all-over body spray, this formula distributes tuberose's enveloping character broadly across the skin, creating an atmospheric white floral presence rather than a concentrated trail. The opening pink pepper sparkle is brief and disperses quickly. Clary sage, ylang-ylang, and jasmine sambac in the heart diffuse into a soft, warm, slightly herbal-floral middle phase as the tuberose deepens. The amber base sustains the composition across the body for the longest phase of wear — quieter than the opening, warmer, the narcotic white floral having settled into something more even and close to the skin's own temperature.
The Geethanjali study measured clary sage effects in women with PMS under diffuser exposure conditions with no equivalence to wearing a body spray. The Seol animal findings involve both species and route differences that require inferential steps the research does not support directly. The Moss and Hongratanaworakit ylang-ylang data were obtained in controlled laboratory paradigms. Effect sizes in this literature are modest and context-dependent. These findings gave the formula its scientific direction. The sustained, immersive character of the tuberose architecture is what gives that direction its form.
This is Not Melatonin 03 is not a fragrance that takes you somewhere. It is a fragrance that stays where you are — until the noise stops.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Limonene — 0.007%
- Linalool — 0.085%
- Isoeugenol — 0.123%
- Hydroxycitronellal — 0.007%
- Geraniol — 15.933%
- Eugenol — 0.017%
- Farnesol — 0.003%
- Coumarin — 0.053%
- Cinnamyl Alcohol — 2.000%
- Citral — 0.003%
- Benzyl Salicylate — 0.023%
- Cinnamyl Aldehyde — 0.684%
- Benzyl Benzoate — 0.136%
- Benzyl Cinnamate — 0.076%
- Benzyl Alcohol — 1.065%
- Amyl Cinnamal — 0.473%
Values are calculated concentrations in the finished product at 25% fragrance load, as provided by the supplier.
Safety Data
- Revision Date: 06/01/2025
- Regulation: CLP (EU)
Hazard Classification (CLP)
- Hazard profile derived from component classifications, primarily associated with:
- Skin sensitisation
- Skin and eye irritation
- Aquatic toxicity
Composition — Hazard-Relevant Components
Mixture of aroma chemicals and essential oils, including:
- Benzyl Salicylate (15–20%)
- Cashmeran (5–10%)
- Iso E Super (5–10%)
- Cis-3-Hexenyl Salicylate (1–5%)
- Ethylene Brassylate (1–5%)
- These components contribute to the overall hazard profile of the formulation.
First Aid Measures
- General: Seek medical advice in case of exposure
- Eye Contact: Rinse thoroughly with water for at least 10 minutes; seek medical advice if irritation persists
- Inhalation: Move to fresh air and keep at rest; seek medical advice if symptoms occur
- Skin Contact: Remove contaminated clothing and wash with large amounts of water; seek medical advice if irritation persists
- Ingestion: Rinse mouth with water; seek medical advice
- Fire & Spill Measures
- Extinguishing Media: CO₂, foam, dry chemical
- Avoid: Direct water jet on burning material
Fire Notes:
- Use respiratory protection
- Avoid inhalation of fumes and vapours
- Prevent runoff from entering drains or waterways
Spill Response:
- Absorb with inert material (sand, sawdust, universal binders)
- Ensure adequate ventilation
- Clean area with water and suitable detergent
- Prevent environmental release
- Handling & Storage
- Avoid contact with skin and eyes
- Wear protective gloves and eye/face protection
- Avoid ignition sources and elevated temperatures
- Maintain adequate ventilation
Storage:
- Store in tightly closed containers
- Protect from heat and temperature extremes
- Do not reuse empty containers
Exposure Controls / Personal Protection
- Remove contaminated clothing immediately
- Wash hands before breaks and after handling
- Do not eat or drink during use
- Respiratory Protection:
- Use appropriate respiratory protection depending on exposure conditions
- Hand Protection:
- Use chemical-resistant, impermeable gloves
- Physical & Chemical Properties
- Physical State: Liquid
- Color: Yellow
- Odor: White floral, ambery, balsamic, woody
- Flash Point: >100°C
- Density (20°C): 1.0130 – 1.0330 g/cm³
- Refractive Index (20°C): 1.4870 – 1.5070
- Solubility: Soluble in alcohol, insoluble in water
- Stability & Reactivity
- Stable under normal conditions
- Avoid high temperatures and improper handling
- Avoid contact with acids, alkalis, and oxidizing agents
- Toxicological & Ecological Notes
- The formulation’s hazard profile reflects the classifications of its constituent ingredients, with effects primarily associated with skin sensitisation, irritation, and environmental toxicity.
- Fragrance mixtures are evaluated using standardized CLP calculation methods based on individual component data, which define hazard thresholds within the composition.
- Within this framework, the formulation may present environmental hazards if released in significant quantities. Appropriate handling and disposal practices should be followed to minimize impact.
Transport Classification
- Not classified as dangerous for transport under ADR, IMDG, or IATA.
IFRA Compliance
- Standard: IFRA 50th Amendment
- Issue Date: 02/09/2022
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
Key Usage Levels (IFRA Categories)
- Fine Fragrance (Hydroalcoholic products — e.g., Eau de Parfum):→ Up to 45.0%
Interpretation for Use
For hydroalcoholic fine fragrance applications, the formula is compliant up to 45.0% concentration, indicating a highly flexible usage range within IFRA limits.
This supports both standard and high-concentration fragrance formats while remaining within established safety thresholds.
Compliance Note
This certification confirms compliance under the IFRA 50th Amendment for the specified application class (Category 4 — fine fragrance).
For other product types or use conditions, additional evaluation may be required to ensure continued compliance depending on formulation and exposure scenario.
This is Not Melatonin 04
Product Code: HP-DM-04
Launch Date: 2022
Concentration: Eau de Toilette
Format: 100 ml · All-Over Spray
Made in France
Emotional Filters: Focusing — Detached Clarity
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain melatonin. In the Hormone Paris framework, melatonin names a timing signal — a cue that the system should begin shifting state — not a sedative.
The Design Brief: This formula was designed around cool, self-contained clarity — a perceptual field stripped of noise rather than flooded with signal, presence without warmth, precision without effort.
The Science: This is the most minimal formula in the range — six notes, no sweetness, no comfort padding — and the Science tab is correspondingly direct about what the evidence supports and what it does not.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Melatonin 04
There is a quality of mental focus that has nothing to do with energy. It is not the sharpened alertness of caffeine or the driven momentum of ambition — it is something cooler and more self-contained: the particular clarity that comes from a reduction in sensory interference, from a perceptual field that has been stripped of noise rather than flooded with signal. A person in this state is not vibrating with cognitive effort. They are simply present, precisely, in the task at hand. This is Not Melatonin 04 was designed for that register — crisp, dry, restrained, a composition that does not demand to be noticed and does not offer comfort, only clarity.
The formula is the most minimal in the range. Six notes. No sweetness, no warmth-padding, no floral softness beyond a controlled measure of jasmine. What remains when those elements are removed is an austere, cool, slightly damp composition built primarily from materials that read as detached and architecturally dry rather than emotionally warm or perceptually rich. The scientific evidence available for this composition is correspondingly lean, and the article will not attempt to pad it.
Cardamom carries the closest thing to a focusing signal the research offers here. Shrikant Patil and colleagues at Nitte University, in their 2011 double-blind repeated-measures study of thirty healthy sedentary students, found that cardamom essential oil inhalation during exercise produced a shift in heart rate variability toward sympathetic predominance compared to exercise alone — a measurable autonomic signal of heightened arousal rather than ease. Mark Moss, Jake Howarth, and Holly Moss, in a 2025 double-blind study of ninety healthy adults, found significantly increased alertness and reduced fatigue in participants exposed to a blend containing cardamom among other components. The direction these findings describe is activation — arousal, attentiveness, the nervous system running at a higher register than rest. That is not precisely the same as the cool, detached clarity this formula is reaching for, but it is the nearest available scientific territory. Cardamom gives the base its precision and edge, the aromatic quality of something that concentrates rather than diffuses.
Patchouli sits alongside cardamom in the base, and its research profile runs directly counter to activation. Shinichiro Haze, Keiko Sakai, and Yoko Kasahara at Osaka Prefectural University, in their 2002 controlled study of nine healthy female adults who were exposed to six essential oils while sympathetic nervous system activity was measured via power spectral analysis of systolic blood pressure fluctuations alongside plasma catecholamine concentrations, found that patchouli oil produced a forty percent decrease in relative sympathetic activity compared to an odourless control — the most pronounced sympatholytic finding in the study. In this formula, that countervailing direction is precisely the point. A composition built for focused composure rather than activated alertness needs something to prevent the cardamom's arousal signal from tipping into agitation. Patchouli provides the dampening weight that holds the formula's attention quality steady — arousal that does not accelerate, presence that does not push.
The heart is where the formula's most distinctive aromatic character is established. Oakmoss contributes a cool, slightly damp, mineral earthiness — the smell of shade and stillness rather than warmth and projection. It reduces the composition's luminosity and creates a shaded, self-contained quality that reads as compositionally restrained rather than emotionally open. This is not a note with functional research to draw on; it earns its place through what it does perceptually. Paired with patchouli's earthy depth below and violet leaf's cool green precision above, oakmoss defines the formula's tonal register: detached, composed, dry.
Violet leaf opens the composition with a quality that is genuinely difficult to describe in everyday terms — simultaneously green and slightly aquatic, cool and slightly metallic, with a precise, almost botanical sharpness that bears no resemblance to the floral softness its name might suggest. It is the note that establishes the formula's character before anything else arrives. Leather, in the base alongside cardamom and patchouli, adds a dry, slightly smoky austerity that completes the composition's self-contained character. These are materials that do not reach outward — they establish a perimeter.
Jasmine sambac is the formula's single moment of softness, and it earns careful framing. The significant increase in cortical beta wave power documented by Winai Sayowan and colleagues at Chulalongkorn University in their 2013 study — in which twenty healthy adults inhaled jasmine oil while EEG was recorded from thirty-one electrode sites in a sequential A-B design comparing jasmine against an odourless mineral oil control, with beta wave power found to be significantly higher during jasmine inhalation than during control, consistent with increased CNS arousal — positions jasmine as activating rather than calming.
As an all-over body spray, this formula diffuses with unusual restraint — its dry, cool, mossy character disperses across the skin without projecting generously, creating a quiet, close atmospheric presence rather than a broad trail. The violet leaf opening is brief and sharp; oakmoss and jasmine define the mid-register; leather, cardamom, and patchouli constitute the base that persists. The arc is short and the drydown arrives quickly, the formula settling into its most characteristic phase — cool, earthy, slightly smoky, self-contained — within the first thirty minutes of wear.
The Patil and Moss cardamom studies were conducted under exercise and ambient inhalation conditions with no equivalence to wearing this composition. The Haze patchouli finding was measured in a specific autonomic paradigm. Effect sizes in this literature are modest. The formula's scientific grounding is thinner than most in the range, and the article does not attempt to suggest otherwise. What the cardamom and patchouli evidence provides is a directional picture of two materials whose functional profiles — one activating, one dampening — produce, in combination, something close to the olfactory register of composed attention. The rest is architecture.
Focus, at its quietest, is indistinguishable from stillness. This formula was designed for that proximity.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Methyl Heptine Carbonate — 0.001%
- Limonene — 0.002%
- Linalool — 0.0008%
- Isoeugenol — 0.281%
- Hydroxycitronellal — 0.158%
- α-Methyl Ionone — 1.4051%
- Geraniol — 0.037%
- Eugenol — 0.0651%
- Farnesol — 2.100%
- Citronellol — 0.156%
- Coumarin — 1.000%
- Citral — 0.0001%
- Cinnamyl Aldehyde — 5.903%
- Benzyl Benzoate — 3.073%
- Benzyl Alcohol — 0.075%
Values are calculated concentrations in the finished product at 25% fragrance load, as provided by the supplier.
Safety Data
IFRA Compliance
- Standard: IFRA 50th Amendment
- Issue Date: 02/09/2022
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
Key Usage Levels (IFRA Categories)
- Fine Fragrance (Hydroalcoholic products — e.g., Eau de Parfum):→ Up to 43.0%
Interpretation for Use
For hydroalcoholic fine fragrance applications, the formula is compliant up to 43.0% concentration, indicating a highly flexible usage range within IFRA limits.
This supports both standard and higher-concentration fragrance formats while remaining within established safety thresholds.
Compliance Note
This certification confirms compliance under the IFRA 50th Amendment for the specified application class (Category 4 — fine fragrance).
For other product types or use conditions, additional evaluation may be required to ensure continued compliance depending on formulation and exposure scenario.
This is Not Melatonin 05
Product Code: HP-DM-05
Launch Date: 2022
Concentration: Eau de Toilette
Format: 100 ml · All-Over Spray
Made in France
Emotional Filters: Focusing — Steady Focus
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain melatonin. In the Hormone Paris framework, melatonin names a timing signal — a cue that the system should begin shifting state — not a sedative.
The Design Brief: This formula was designed around the physiological sweet spot between arousal and composure — enough alertness to maintain engagement, enough steadiness to resist distraction.
The Science: Two base materials in this formula carry objective cardiovascular and autonomic data from controlled human inhalation studies. Together they describe a specific physiological direction that the Science tab traces carefully across both.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Melatonin 05
Focus and calm are often described as opposites — one active, the other passive; one effortful, the other restful. The distinction dissolves on closer examination. Sustained attention of the kind that allows extended concentration or steady performance across changing circumstances is not a state of heightened activation. It is the product of a nervous system that is neither overstimulated nor underengaged — one that has enough arousal to maintain engagement and enough composure to resist distraction. The research on autonomic nervous system regulation and cognitive performance consistently points toward a particular physiological sweet spot: moderate parasympathetic tone alongside sufficient alertness to maintain task engagement. That intersection is the territory this formula was designed to occupy.
The formula's base is where its primary scientific foundation lies. Cedarwood — specifically cedrol, the principal sesquiterpene of cedar — carries the most robustly evidenced functional profile of any material in this composition. Samantha Dayawansa, Katsumi Umeno, and colleagues, in a 2003 controlled study of twenty-three healthy adults published in Autonomic Neuroscience, delivered pure vaporised cedrol via face mask at a defined atmospheric concentration and measured cardiovascular and autonomic parameters throughout. Cedrol inhalation produced significant decreases in heart rate, systolic blood pressure, and diastolic blood pressure compared to blank air, alongside significant increases in HRV high-frequency power — the established autonomic index of parasympathetic activity — and corresponding decreases in sympathovagal balance indices. These are objective cardiovascular measurements at the stronger end of what olfactory research typically produces. What they describe is a shift in autonomic balance toward the parasympathetic — not sedation, but the physiological register in which sustained attention becomes less effortful because the nervous system is not consuming resources managing its own activation.
Olibanum — frankincense — adds a second functional dimension. The 2021 randomised, double-blind, placebo-controlled trial by Barış Saylam, Ozan Efesoy, Erdem Akbay, and Erim Erdem at Mersin City Training and Research Hospital in Turkey, recruiting one hundred and twenty adults scheduled for shock wave lithotripsy across three arms — saline placebo, lavender inhalation, and frankincense inhalation — found that frankincense was the only arm to produce a statistically significant within-group reduction in State-Trait Anxiety Inventory scores, at p = 0.030; lavender produced a trend toward improvement that did not reach significance. The clinical context — procedural anxiety in a urological intervention — limits direct generalisation, and the oil's composition was not chemically characterised. What the Saylam finding offers is a directional picture of frankincense inhalation reducing acute situational anxiety in a controlled human study. The mechanistic dimension identified by Arieh Moussaieff and colleagues in The FASEB Journal in 2008 — incensole acetate as a TRPV3 agonist producing anxiolytic-like effects in animal models via intraperitoneal injection — describes a confirmed neurochemical target for a frankincense constituent, though the injection route means the translation to inhalation exposure involves inferential steps the research does not bridge directly. Together, cedar and frankincense describe a base that moves the autonomic system toward parasympathetic steadiness while simultaneously reducing the anxiety load that competes with sustained attention. The combination is the formula's scientific argument.
Jasmine, in the heart alongside vanilla and orange blossom, performs a specific regulatory function. The significant increase in cortical beta wave power documented by Winai Sayowan and colleagues at Chulalongkorn University in their 2013 study — twenty healthy adults inhaling jasmine oil while EEG was recorded from thirty-one electrode sites in a sequential A-B design comparing jasmine against an odourless mineral oil control, with beta wave power significantly higher during jasmine inhalation than during control, consistent with increased CNS arousal — positions jasmine as a stimulatory rather than calming material. In this formula, that direction is essential rather than contrary. A composition designed for calm focus rather than calm rest needs a counter-signal that maintains engagement; jasmine provides the cortical arousal quality that prevents cedarwood's parasympathetic activation from resolving into drowsiness. Orange blossom extends that luminous quality with an airy, transparent floral radiance. Vanilla provides the warm, hedonic depth that makes the heart feel inhabited and complete.
The opening is where the formula establishes its attentiveness signal. Pink pepper, blackcurrant, and saffron arrive together — the first with a bright, effervescent sharpness, the second with vivid fruit darkness, the third with its characteristic dry, metallic warmth. They create an opening that reads as alert and present rather than soft or diffuse, establishing a tonal register of attentiveness before the cedar and frankincense base begins to provide its steadying foundation. The formula's character moves from this bright, alive opening toward the composed, quiet depth of the base — from the perceptual signal of attentiveness toward the physiological conditions that sustain it.
Musk, in the base alongside cedar, amber, and olibanum, anchors the composition with the skin-adjacent warmth and cortisol-attenuating direction that Hajime Fukui, Ryoichi Komaki, Miho Okui, Kumiko Toyoshima, and Kiyoto Kuda established in their 2007 crossover study of sixteen healthy university students in Japan — participants inhaling musk, rose, floral, and odourless conditions in randomised order across separate sessions with salivary cortisol and testosterone measured before and after each forty-minute exposure, cortisol decreasing in both sexes under all active conditions. The ambery note extends the base with warm radiant depth, giving the drydown its sustained character.
As an all-over body spray, the formula disperses broadly, its opening brightness diffusing generously before the cedar and frankincense base establishes the composition's prevailing character. The pink pepper, blackcurrant, and saffron phase is vivid but brief — these are volatile materials that establish the opening's attentiveness register and then recede. Jasmine and orange blossom define the middle phase, warmer and more diffuse than the opening. The base of cedar, frankincense, musk, and amber develops slowly across the body, the atmospheric diffusion of the spray format allowing these materials to settle into the quiet, steady presence that defines the formula's intended state.
The Dayawansa cedrol study measured autonomic parameters under defined laboratory inhalation conditions bearing no direct equivalence to wearing a body spray. The Saylam frankincense finding was measured in a specific clinical context. The Moussaieff mechanistic data involved injection rather than inhalation in animal models. The Sayowan jasmine EEG finding was obtained in a controlled paradigm with twenty participants. Effect sizes across this literature are modest and context-dependent; none of these studies was designed to test the effects of wearing a composed fragrance. The formula drew on this research as directional evidence — materials whose functional profiles point toward the autonomic and cognitive territory of calm, sustained attention. Whether that direction is perceptible in wear depends on factors no controlled study can predict.
Calm focus is not the absence of stimulation. It is stimulation in the right amount, in the right direction, held steady. This formula was designed to smell like that equilibrium.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Limonene — 0.008%
- Linalool — 0.026%
- α-Methyl Ionone — 0.72%
- Farnesol — 0.016%
- Citronellol — 0.205%
- Coumarin — 1.12%
- Citral — 0.01%
- Benzyl Salicylate — 0.392%
- Benzyl Benzoate — 2.24%
- Benzyl Alcohol — 1.02%
Values are calculated concentrations in the finished product at 25% fragrance load, as provided by the supplier.
Safety Data
- Revision Date: 02/09/2022
- Regulation: CLP (EU)
Hazard Classification (CLP)
- Hazard profile derived from component classifications, primarily associated with:
- Skin sensitisation
- Skin and eye irritation
- Aquatic toxicity
Composition — Hazard-Relevant Components
Mixture of aroma chemicals and essential oils, including:
- Ethylene Brassylate (10–15%)
- Ethyl Vanillin (10–15%)
- Dipropylene Glycol (5–10%)
- Vanillin (5–10%)
- Hedione (0.1–5%)
- These components contribute to the overall hazard profile of the formulation.
First Aid Measures
- General: Seek medical advice in case of exposure
- Eye Contact: Rinse thoroughly with water for at least 10 minutes; seek medical advice if irritation persists
- Inhalation: Move to fresh air and keep at rest; seek medical advice if symptoms occur
- Skin Contact: Remove contaminated clothing and wash with large amounts of water; seek medical advice if irritation persists
- Ingestion: Rinse mouth with water; seek medical advice
- Fire & Spill Measures
- Extinguishing Media: CO₂, foam, dry chemical
- Avoid: Direct water jet on burning material
Fire Notes:
- Use respiratory protection
- Avoid inhalation of fumes and vapours
- Prevent runoff from entering drains or waterways
Spill Response:
- Absorb with inert material (sand, sawdust, universal binders)
- Ensure adequate ventilation
- Clean area with water and suitable detergent
- Prevent environmental release
- Handling & Storage
- Avoid contact with skin and eyes
- Wear protective gloves and eye/face protection
- Avoid ignition sources and elevated temperatures
- Maintain adequate ventilation
Storage:
- Store in tightly closed containers
- Protect from heat and temperature extremes
- Do not reuse empty containers
Exposure Controls / Personal Protection
- Remove contaminated clothing immediately
- Wash hands before breaks and after handling
- Do not eat or drink during use
- Respiratory Protection:
- Use appropriate respiratory protection depending on exposure conditions
- Hand Protection:
- Use chemical-resistant, impermeable gloves
- Physical & Chemical Properties
- Physical State: Liquid
- Color: Dark yellow
- Odor: Sweet, balsamic
- Flash Point: >100°C
- Density (20°C): 1.0270 – 1.0470 g/cm³
- Refractive Index (20°C): 1.4900 – 1.5100
- Solubility: Soluble in alcohol, insoluble in water
- Stability & Reactivity
- Stable under normal conditions
- Avoid high temperatures and improper handling
- Avoid contact with acids, alkalis, and oxidizing agents
- Toxicological & Ecological Notes
- The formulation’s hazard profile reflects the classifications of its constituent ingredients, with effects primarily associated with irritation and environmental toxicity.
- Fragrance mixtures are evaluated using standardized CLP calculation methods based on individual component data, which define hazard thresholds within the composition.
- In line with these criteria, the formulation may present risks to aquatic environments if released in sufficient quantities. Appropriate handling and disposal practices are recommended to minimize environmental impact.
Transport Classification
- Not classified as dangerous for transport under ADR, IMDG, or IATA.
IFRA Compliance
- Standard: IFRA 50th Amendment
- Issue Date: 02/09/2022
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
Key Usage Levels (IFRA Categories)
- Fine Fragrance (Hydroalcoholic products — e.g., Eau de Parfum):→ Up to 100.0%
Interpretation for Use
For hydroalcoholic fine fragrance applications, the formula is compliant up to 100.0% concentration, indicating no restriction within IFRA limits for this category.
This reflects a highly permissive safety profile, allowing full flexibility in formulation strength, including high-concentration and undiluted applications.
Compliance Note
This certification confirms compliance under the IFRA 50th Amendment for the specified application class (Category 4 — fine fragrance).
For other product types or use conditions, additional evaluation may be required to ensure continued compliance depending on formulation and exposure scenario.
This is Not Melatonin 06
Product Code: HP-DM-06
Launch Date: 2022
Concentration: Eau de Toilette
Format: 100 ml · All-Over Spray
Made in France
Emotional Filters: Calming — Low-Noise Calm
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain melatonin. In the Hormone Paris framework, melatonin names a timing signal — a cue that the system should begin shifting state — not a sedative.
The Design Brief: This formula was designed around the reduction of cognitive friction — not silence, but a low-contrast sensory environment that allows the mind to stop processing itself and simply rest within a task.
The Science: The primary research anchor for this formula uses a neuroendocrine stress marker distinct from cortisol — one that responds on a faster timescale and produces a finding specific enough to be worth reading in full. The Science tab explains what it measured and why it matters.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Melatonin 06
There is a kind of mental friction that accumulates without drama. It is not anxiety, exactly, and it is not fatigue — it is the progressive accumulation of cognitive load across extended periods of thought, the gradual narrowing of attentional bandwidth as the brain processes, decides, and monitors across time. What reduces it is not stimulation and not sleep but a particular quality of low-contrast, low-demand sensory input: an environment that does not require the mind to engage with it while also not being silent enough to feel absent. Black tea, in that context, is a material with a specific and underappreciated research dimension.
Ai Yoto and colleagues — including Natsuki Fukui, Chisa Kaneda, Shoko Torita, Keiichi Goto, Fumio Nanjo, and Hidehiko Yokogoshi — published a controlled crossover trial in the Journal of Physiological Anthropology in 2018, examining the effects of black tea aroma inhalation on stress induced by arithmetic mental tasks. Eighteen healthy volunteers participated in three separate trial sessions — Darjeeling aroma, Assam aroma, and warm water control — in counterbalanced order with twenty-four hour washout periods between sessions. Tea aroma was delivered by active smelling from an open vial held in a paper cup, with one-minute exposures repeated three times per session. The primary endpoint was salivary chromogranin-A — a neuroendocrine stress marker produced by chromaffin cells that rises measurably following psychological stressors and is distinct from the more commonly used cortisol measurement in that it responds to acute stress on a faster timescale. Following arithmetic mental stress tasks, salivary CgA concentrations were significantly lower in both the Darjeeling and Assam aroma conditions compared to the warm water control — Darjeeling at Z = 2.543, p < 0.05 after Bonferroni correction, Assam at Z = 2.591, p < 0.05. Darjeeling also showed a trend toward reduced POMS tension-anxiety scores that did not survive Bonferroni correction. The study was single-blind — participants could distinguish tea aroma from water — and the sample was small at eighteen, predominantly female, which limits generalisability. The CgA stress induction was smaller than anticipated, which the authors acknowledged reduced statistical resolution. What the study offers, within those limitations, is an objective neuroendocrine finding: black tea aroma, inhaled during acute cognitive stress, inhibited the stress-marker increase in a controlled within-subject design. That is a more specific and more unusual finding than most stress-attenuation studies in the olfactory literature, and it is the primary scientific anchor for a formula designed around low-noise calm during extended periods of thought or rest.
Vetiver anchors the base alongside sandalwood and tonka, and the two together represent the formula's most consistent functional direction. In a 2012 controlled human inhalation study by Eiko Matsubara and colleagues in Japan, participants were exposed to volatiles from cut vetiver roots at two carefully quantified dose levels — approximately 0.25 micrograms total at low dose — while completing a visual discrimination task and wearing continuous heart rate variability monitoring across a forty-minute session. At low-dose exposure, participants maintained visual discrimination task reaction times where the no-odour control group showed the characteristic fatigue-related decline, and a trend toward reduced sympathovagal LF/HF ratio was observed, though this did not reach conventional significance. The low-dose group was small at six participants, and the study tested fresh root volatiles rather than distilled essential oil, limiting direct extrapolation. The direction — sustained attentive function and a trend toward autonomic steadiness — maps precisely onto the formula's brief of calm, low-friction inner balance over extended periods. Sandalwood was examined by Lin and colleagues in a 2021 quasi-experimental study of forty-three adolescents at a Taiwanese research institution, in which pure sandalwood inhalation during post-exercise recovery produced significant normalisation of heart rate variability parameters — specifically shifts in normalised LF power and LF/HF ratio — in the low-stress subgroup. The finding points toward sandalwood as a material that steadies autonomic function under conditions of elevated physiological load. Between them, vetiver and sandalwood describe a base whose research direction is consistent and complementary: sustained attentive coherence and autonomic rebalancing, the two physiological conditions that underlie the particular kind of quiet the formula is designed to provide.
Iris, in the heart alongside bourbon vetiver, has no direct research parallel in the available literature. Its perceptual contribution is precise: a cool, powdery, slightly mineral quality that reduces the composition's sensory contrast and creates a soft, low-luminosity character in the mid-register. Iris does not project — it diffuses quietly, creating a textural softness that supports the formula's low-stimulation brief without demanding attention. Tonka bean in the base adds coumarinic warmth and gentle depth, preventing the composition from reading as cold or austere.
Cardamom opens the formula alongside fig and black tea, and its research profile runs counter to the calming brief. Shrikant Patil and colleagues at Nitte University, in a 2011 double-blind repeated-measures study of thirty healthy sedentary students in which cardamom essential oil was inhaled from a sealed container during exercise sessions and heart rate variability was measured continuously, found that cardamom inhalation produced a shift in HRV toward sympathetic predominance compared to exercise alone — a measurable autonomic signal of heightened arousal rather than ease. Mark Moss, Jake Howarth, and Holly Moss, in a 2025 double-blind study of ninety healthy adults exposed to a proprietary essential oil blend containing cardamom among other components while completing a cognitive battery and mood questionnaires, found significantly increased alertness and reduced fatigue in the blend condition compared to the no-odour control. These findings describe a material that activates rather than quiets. Cardamom is present in this formula because a composition with no activation signal whatsoever risks reading as inert rather than restful. It provides the single aromatic moment of brightness and lift in an otherwise low-contrast composition — the formula's small signal of aliveness, present to make the calm feel chosen rather than imposed.
Fig appears alongside cardamom in the opening with a green, slightly milky softness — a note that sits between fruit and leaf in its aromatic character, contributing a gentle, non-demanding freshness that eases into the black tea quality of the heart without contrast or sharpness. The transition from the opening's soft brightness into the iris-vetiver heart is among the most gradual in the range, the composition settling rather than developing.
As an all-over body spray, this formula distributes its low-contrast, quietly persistent character broadly across the skin. The cardamom and fig opening is brief and understated — these are the formula's lightest, most volatile elements, establishing a soft entry point before the black tea, iris, and vetiver define the composition's prevailing register. The base of sandalwood and tonka bean sustains the formula's warmth and quiet depth across the longest phase of wear, diffusing at body temperature into a gentle, even presence. This is not a formula with an evaporation arc that commands attention — it is designed to be present without being noticed, a continuous low-stimulation environment rather than a fragrant experience with a beginning and an end.
The Yoto black tea study was conducted with a small, predominantly female sample under a specific cognitive stress paradigm — active smelling from a vial, not ambient diffusion and not wearing a fragrance. The Matsubara vetiver data involved quantified volatile exposure in a cognitive task setting. The Lin sandalwood findings came from post-exercise adolescents in a quasi-experimental design. None of these conditions has direct equivalence to wearing a body spray through an extended period of rest or thought. Effect sizes in the olfactory stress literature are modest and context-dependent; the CgA finding, while objective, was measured in a narrow window following specific arithmetic tasks. The formula drew on this research as directional evidence — a convergent picture of materials whose functional profiles point toward mental quietude and autonomic steadiness. The architecture translates that direction into something wearable across time.
This formula was designed for the long middle of a day that asks for nothing dramatic — and keeps asking.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Limonene — 0.003%
- Linalool — 0.005%
- Isoeugenol — 0.003%
- α-Methyl Ionone — 1.188%
- Geraniol — 0.003%
- Eugenol — 0.001%
- Farnesol — 0.026%
- Citral — 0.033%
Values are calculated concentrations in the finished product at 25% fragrance load, as provided by the supplier.
Safety Data
IFRA Compliance
- Standard: IFRA 50th Amendment
- Issue Date: 02/09/2022
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
Key Usage Levels (IFRA Categories)
- Fine Fragrance (Hydroalcoholic products — e.g., Eau de Parfum):→ Up to 66.7%
Interpretation for Use
For hydroalcoholic fine fragrance applications, the formula is compliant up to 66.7% concentration, indicating a very high flexibility within IFRA limits.
This allows for a wide range of formulation strengths, including high-concentration and extrait-style formats.
Compliance Note
This certification confirms compliance under the IFRA 50th Amendment for the specified application class (Category 4 — fine fragrance).
For other product types or use conditions, additional evaluation may be required to ensure continued compliance depending on formulation and exposure scenario.
This is Not Melatonin 07
Product Code: HP-DM-07
Launch Date: 2025
Concentration: Eau de Toilette
Format: 100 ml · All-Over Spray
Made in France
Emotional Filters: Lifting — Bright Lift
The Name: "This is Not" is a regulatory acknowledgment and a philosophical position: this fragrance does not contain melatonin. In the Hormone Paris framework, melatonin names a timing signal — a cue that the system should begin shifting state — not a sedative.
The Design Brief: This formula was designed around restoration rather than stimulation — the clearing that returns a baseline from which engagement is again possible, a widening of available attention rather than an acceleration of it.
The Science: One citrus material in this formula's opening is supported by a vigilance task performance study — not mood ratings, but measured task performance — alongside neuroendocrine data from a separate research group. The Science tab traces both findings and what they add up to.
↑ Science tab — The research behind this formula is documented in full above.
A Note on the Research: The studies referenced in the Science tab were conducted under controlled conditions with defined protocols and specific populations. They informed the design of this formula as directional references. They do not describe what you will experience when you wear it — that is shaped by your own chemistry, memory, and context. Hormone Paris does not suggest otherwise.
This is Not Melatonin 07
Mental clarity, when it returns after a period of sluggishness or cognitive fatigue, has a specific quality — a brightness, a sense that the available field of attention has widened, that what felt like effort moments ago now feels like engagement. It is not the same as stimulation; it does not accelerate. It simply restores the baseline from which engagement is possible. This is Not Melatonin 07 was designed for that restoration — not a jolt but a clearing, a fragrance built to refresh rather than energise, to open rather than push.
The opening is where the formula's restorative signal is concentrated, and it rests on two citrus materials with convergent research support. Bergamot carries two strands of human inhalation evidence pointing toward stress attenuation and emotional-tone brightening. Nasrin Pasyar, Masoumeh Rambod, and Fatemeh Araghi's 2020 randomised controlled trial of sixty surgical patients found bergamot inhalation via collar-attached diffuser produced significant reductions in state anxiety and salivary alpha amylase compared to controls. Teruhisa Komori and colleagues at the National Defense Medical College in Japan, in their 1995 open-label study of twenty male inpatients with major depressive disorder under continuous ambient citrus fragrance, found normalisation of urinary cortisol and dopamine levels alongside reduced antidepressant dose requirements — with the citrus blend used in that study identified as lemon-dominant, lemon oil serving as the primary named active component. That cross-reference to lemon is directly relevant here. Robert A. Baron and Michael J. Kalsher, in two controlled experimental studies published in Environment and Behavior in 1998, tested the effects of a lemon aroma — delivered via scented plastic beads provided by a commercial fragrance manufacturer — on vigilance task performance and mood in undergraduate student participants; Study 1 enrolled eighty participants in a two-by-two between-subjects design measuring time-on-target performance during a sustained vigilance task, and found that participants exposed to the lemon fragrance showed significantly enhanced performance compared to the no-fragrance control condition. Study 2, which involved sixty participants in a simulated driving context, produced alertness and energy associations with the fragrance that the authors explicitly noted as less reliable than the Study 1 performance findings. Together, the Komori lemon finding and the Baron and Kalsher vigilance data position lemon-character citrus as a material with both neuroendocrine stress-attenuation and attention-performance dimensions — a combination that maps precisely onto the lifting-reset brief.
Lemon and bergamot open the formula alongside pink pepper, whose effervescent, slightly spiced brightness reinforces the citrus sharpness without adding a new direction. The opening is vivid and relatively brief — these are volatile materials that establish the clearing register and then recede, allowing the heart to define the formula's mid-phase character.
Lavender occupies the heart, and its presence in a lifting formula deserves direct explanation. The evidence for lavender's calming and cognitively-dampening profile is among the most robust in the database. Metaxia Kritsidima, Tim Newton, and Koula Asimakopoulou's 2010 randomised controlled trial of three hundred and forty dental patients found lavender significantly reduced state anxiety compared to no odour, with a between-group effect reaching F(1,338) = 74.69, p < 0.001. Johann Lehrner and colleagues' 2005 study of two hundred dental patients found lavender reduced anxiety and improved mood without affecting alertness ratings. Mark Moss, Jenny Cook, Keith Wesnes, and Paul Duckett's 2003 randomised study of one hundred and forty-four adults found lavender produced a significant decrement in working memory performance and reduced alertness compared to rosemary, while increasing contentedness. This is not the profile of a lifting material. It is the profile of a material that quiets the nervous system's baseline activation level — which is precisely why it belongs here.
A formula designed for mental reset and gentle activation needs exactly what lavender provides: the management of the anxiety and low-level threat-vigilance that prevent a fatigued or sluggish brain from returning to clarity. Activation without anxiety reduction produces agitation rather than focus. Lavender does not undermine the formula's lifting claim — it creates the conditions under which the citrus activation signal can be received as refreshing rather than jarring. The combination is the formula's argument: lemon and bergamot open the attentional field; lavender ensures the nervous system is settled enough to inhabit it.
Ginger, which appears alongside lavender in the heart, contributes a warm, sharp aromatic quality that prevents the lavender from establishing too complete a dominance — a small note of herbal aliveness that gives the mid-register some tension and momentum. Violet, also in the heart, is textural rather than directional: a cool, slightly powdery quality that creates depth in the heart without adding warmth or sweetness.
Moss and ambergris complete the base with the formula's most persistent layer. Moss introduces a cool, slightly damp, earthy character that gives the drydown its particular quality of outdoor freshness — not floral, not sweet, but something closer to the smell of clean air after rain. Ambergris provides the radiant, diffuse warmth that extends the formula's trail and prevents the cool moss base from reading as cold. Together they create a base that sustains the formula's character of openness and clarity without pulling it toward warmth or weight.
As an all-over body spray, this formula diffuses broadly and generously, its citrus-lavender opening dispersing across the body to create a fresh, enveloping atmospheric impression. The pink pepper and lemon phase is the most vivid and volatile, establishing the opening register before bergamot and lavender define the mid-phase with their complementary directions. The moss and ambergris base settles into a quiet, cool persistence that characterises the formula's longest phase of wear — the clearing having occurred, what remains is simply the openness it produced.
The Pasyar and Komori bergamot and lemon findings were obtained under controlled inhalation conditions with no equivalence to wearing a body spray. The Baron and Kalsher lemon aroma was delivered via scented beads in a vigilance paradigm — a specific exposure context whose relevance to ambient fragrance wear is indirect. The Kritsidima, Lehrner, and Moss lavender studies were conducted in dental waiting rooms and university laboratories. Effect sizes across this literature are modest and context-dependent. The formula drew on these studies as directional evidence — the citrus materials for their stress-attenuation and attentional associations, lavender for its documented capacity to reduce the baseline anxiety that blocks rather than produces mental clarity. These directions are not guarantees. They are the scientific territory the formula was designed to inhabit.
Some things do not need to be pushed into clarity. They need only to be cleared. This formula was designed for that.
Allergens
The following fragrance allergens are present in this composition. Percentages reflect total concentration within the formula, as declared by the supplier.
- Geranyl Acetate — 0.2885%
- Camphor — 0.0008%
- Carvone — 0.0028%
- Citral — 0.4233%
- Citronellol — 0.0151%
- Citrus Aurantium Peel — 3.8164%
- Lavandula Oil (Lavender) — 0.1992%
- Lemon Oil — 10.8167%
- Limonene — 11.3247%
- Pinene — 2.9809%
- Terpineol — 0.1674%
- Tetramethyl Acetyloctahydronaphthalenes — 6.9721%
- β-Caryophyllene — 0.0368%
- Geraniol — 0.1459%
- Linalool — 3.3686%
- Terpinolene — 0.1073%
- Coumarin — 0.3990%
- Eugenol — 0.0031%
- Hydroxycitronellal — 3.6853%
- Linalyl Acetate — 6.5763%
- Methyl Salicylate — 0.0003%
- α-Terpinene — 0.0036%
- Vanillin — Trace
- Benzaldehyde — Trace
- Benzyl Benzoate — Trace
- Benzyl Alcohol — Trace
Trace components are declared by the supplier where present. Percentages reflect EU allergen declaration data.
Safety Data
- Revision Date: 06/01/2025
- Regulation: CLP (EU)
Hazard Classification (CLP)
- Aspiration Hazard — Category 1
- May be fatal if swallowed and enters airways (H304)
- Skin Irritation — Category 2
- Causes skin irritation (H315)
- Skin Sensitisation — Category 1
- May cause an allergic skin reaction (H317)
- Eye Irritation — Category 2
- Causes serious eye irritation (H319)
- Reproductive Toxicity — Category 2
- Suspected of damaging fertility or the unborn child (H361)
- Aquatic Chronic — Category 2
- Toxic to aquatic life with long lasting effects (H411)
Precautionary Statements
- Avoid breathing vapours/spray
- Wash thoroughly after handling
- Avoid release to the environment
- Wear protective gloves and eye protection
- Do not handle until all safety precautions have been read and understood
Composition — Hazard-Relevant Components
Mixture of aroma chemicals and essential oils, including:
- d-Limonene (10–15%)
- Tetramethyl acetyloctahydronaphthalenes (5–10%)
- Linalyl acetate (5–10%)
- Citral
- Coumarin
- Geraniol
- Linalool
- Hydroxycitronellal
- Alpha-Pinene
- Beta-Pinene
- Myrcene
- Neryl acetate
- These components contribute to the overall hazard profile of the formulation, including sensitisation, irritation, aspiration hazard, reproductive toxicity, and environmental effects.
First Aid Measures
- Skin Contact: Remove contaminated clothing and wash thoroughly with soap and water; seek medical advice if irritation persists
- Eye Contact: Rinse with water for at least 15 minutes with eyelids open; seek medical attention if irritation persists
- Inhalation: Move to fresh air and keep at rest; seek medical advice if symptoms occur
- Ingestion: Rinse mouth; do not induce vomiting; seek immediate medical attention
- Fire & Spill Measures
- Extinguishing Media: CO₂, dry powder, water spray, alcohol-resistant foam
Fire Notes:
- Avoid inhalation of fumes
- Use appropriate respiratory protection
- Do not use direct water stream
Spill Response:
- Absorb with inert material (sand, diatomite, binders)
- Ensure adequate ventilation
- Prevent entry into drains, soil, or waterways
- Handling & Storage
- Avoid contact with skin and eyes
- Use protective gloves, eyewear, and appropriate equipment
- Avoid ignition sources and open flames
- Maintain adequate ventilation
Storage:
- Store in tightly closed containers
- Keep away from heat and direct sunlight
- Do not reuse empty containers
Exposure Controls / Personal Protection
- Follow standard hygiene practices
- Remove contaminated clothing immediately
- Wash hands before breaks and after handling
- Respiratory Protection:
- Use appropriate respiratory protection depending on exposure conditions
- Hand Protection:
- Use chemical-resistant gloves
- Physical & Chemical Properties
- Physical State: Liquid
- Color: Light yellow
- Odor: Characteristic
- Flash Point: 71°C
- Density (20°C): 0.94150 – 0.96150
- Refractive Index (20°C): 1.45100 – 1.47100
- Stability & Reactivity
- Stable under normal storage conditions
- Avoid heat, pressure, and oxidizing agents
- No hazardous reactions expected under normal use
- Toxicological & Ecological Notes
- The mixture’s hazard profile reflects the classifications of its constituent ingredients, with effects associated with irritation, sensitisation, aspiration hazard, reproductive toxicity, and environmental impact.
- Fragrance compositions are evaluated using standardized CLP calculation methods based on individual component data, which define hazard thresholds within the formulation.
- Within this framework, the presence of components classified under Reproductive Toxicity Category 2 (H361) reflects ingredient-level classification criteria rather than direct finished product exposure.
- The formulation is toxic to aquatic organisms and should not be released into the environment.
Transport Classification
- UN Number: 3082
- Proper Shipping Name: ENVIRONMENTALLY HAZARDOUS SUBSTANCE, LIQUID, N.O.S.
- Hazard Class: 9
- Packing Group: III
IFRA Compliance
- Standard: IFRA 51st Amendment
- Issue Date: 06/01/2025
This fragrance composition complies with the standards of the International Fragrance Association (IFRA), based on safety assessments conducted by the Research Institute for Fragrance Materials (RIFM) and implemented through the IFRA Code of Practice.
Key Usage Levels (IFRA Categories)
- Fine Fragrance (Hydroalcoholic products — e.g., Eau de Parfum):→ Up to 43.17%
Interpretation for Use
For hydroalcoholic fine fragrance applications, the formula is compliant up to 43.17% concentration, indicating a high degree of flexibility within IFRA limits.
This supports both standard and higher-concentration fragrance formats while remaining within established safety thresholds.
Compliance Note
This certification confirms compliance under the IFRA 51st Amendment for the specified application class (Category 4 — fine fragrance).
For other product types or use conditions, additional evaluation may be required to ensure continued compliance depending on formulation and exposure scenario.