Journal
Hormone Receives Innovation Award at Snouf — Rimini, Italy, 2026
Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
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“This is Not Caffeine” Launch at Fragranza PR Event — Ukraine, 2025
The Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
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“This is Not Caffeine” Launch at Luxury Aroma — Ukraine, 2025
This is Not Caffeine was introduced at Luxury Aroma stores across Ukraine, extending the fragrance's reach in Eastern Europe.
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Hormone Paris Featured in Grazia Middle East — 2025
Grazia Middle East profiled Hormone Paris in a dedicated feature tied to the brand's launch at Galeries Lafayette Dubai during Beauty & Candy Week.
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“This is Not Caffeine” Featured in Harper's Bazaar Arabia — 2025
Harper's Bazaar Arabia featured This is Not Caffeine ahead of its exclusive launch at Galeries Lafayette's Beauty & Candy Week, profiling Hormone Paris's approach to emotion-driven perfumery.
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“This is Not Caffeine” Launch at Beauty & Candy Week, Galeries Lafayette — Dubai, UAE, 2025
This is Not Caffeine launched at Beauty & Candy Week at Galeries Lafayette Dubai, where Hormone participated as an official sponsor alongside perfumer Shadi Samra.
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Hormone Launch at Mon Credo Perfumery & Cosmetics — Poland, 2025
Hormone's launch at Mon Credo brought the brand's fragrance philosophy to the Polish market for the first time.
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Hormone Launch at Parfumeria Belle — Poland, 2025
Hormone's official launch at Parfumeria Belle introduced the full collection to Poland's niche fragrance community.
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Hormone Launch at Parfumerie Becker — Germany, 2025
Hormone's German market debut took place at Parfumerie Becker, introducing the brand's collections to a new audience of niche fragrance enthusiasts.
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Hormone Rebrand at Esxence — Milan, Italy, 2025
Esxence 2025 marked the public unveiling of Hormone's new brand identity, introducing a refined visual direction and updated positioning.
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“This is Not Testosterone” Launch at Esxence — Milan, Italy, 2024
Hormone's return to Esxence 2024 marked the launch of This is Not Testosterone, expanding This is Not Neuro Compounds with a new composition for dominance, strength, and magnetism.
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Hormone Launch at Extravaganza PR Event — Kazakhstan, 2024
Hormone's debut in Kazakhstan introduced the brand's collections to local fragrance enthusiasts and industry professionals through its distributor Extravaganza.
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