Snouf 2026 brought Hormone to Villa des Vergers, a 17th-century countryside estate in San Lorenzo in Correggiano outside Rimini, Italy — one of the more distinctive settings in the niche fragrance calendar, and the backdrop for over 150 brands gathered for the Italian exhibition dedicated to artistic perfumery.
Hormone presented its full lineup across the four days of the event, including This is Not Caffeine, the brand's composition for activation, clarity, and invigoration from This is Not Sensory Compounds, and the newly redesigned Discovery Set — now available for purchase and featuring a significant update to its object design.
Hormone received the Snouf Innovation Award 2026 during the exhibition, a recognition presented to brands demonstrating original vision within the niche fragrance landscape.
