The Fragranza x Hormone PR event introduced This is Not Caffeine to the Ukrainian market. The fragrance — a composition for activation, clarity, and invigoration from the This is Not Sensory Compounds collection — was presented to fragrance enthusiasts, media, and industry professionals at the event.
Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
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This is Not Caffeine was introduced at Luxury Aroma stores across Ukraine, extending the fragrance's reach in Eastern Europe.
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Grazia Middle East profiled Hormone Paris in a dedicated feature tied to the brand's launch at Galeries Lafayette Dubai during Beauty & Candy Week.
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