The launch of This is Not Caffeine at Luxury Aroma marked a further step in Hormone's expansion across Eastern Europe, bringing This is Not Sensory Compounds to a new retail audience in the region.









The launch of This is Not Caffeine at Luxury Aroma marked a further step in Hormone's expansion across Eastern Europe, bringing This is Not Sensory Compounds to a new retail audience in the region.








Hormone returned to Esxence 2026 in Milan, presenting This is Not Caffeine and offering an exclusive preview of its upcoming collection.
Learn moreHormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
Learn moreThe Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
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