The launch of This is Not Caffeine at Luxury Aroma marked a further step in Hormone's expansion across Eastern Europe, bringing This is Not Sensory Compounds to a new retail audience in the region.









The launch of This is Not Caffeine at Luxury Aroma marked a further step in Hormone's expansion across Eastern Europe, bringing This is Not Sensory Compounds to a new retail audience in the region.








Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
Learn moreThe Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
Learn moreGrazia Middle East profiled Hormone Paris in a dedicated feature tied to the brand's launch at Galeries Lafayette Dubai during Beauty & Candy Week.
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