Grazia Middle East featured Hormone Paris in a dedicated piece coinciding with the brand's debut at Galeries Lafayette Dubai during Beauty & Candy Week. The feature went beyond event coverage — it engaged directly with the brand's concept, describing Hormone as a house that "decodes the molecules that shape our inner world" and has built a following among those who see perfume as a form of consciousness rather than ornament.
The piece focused specifically on This is Not Caffeine, framing it as a fragrance that translates stimulation into clarity rather than chaos — and noted the brand's transparency commitment, referencing its full ingredient documentation and scientific references as an extension of the same philosophy that shapes the formulas.
