Harper's Bazaar Arabia covered the exclusive launch of This is Not Caffeine at Galeries Lafayette's Beauty & Candy Week at The Dubai Mall. Written by Gayathri Pullare, the piece framed the fragrance around the idea of scent as emotional function — not imitation of a smell, but capture of an effect.
The feature introduced Hormone Paris to the publication's readership through the lens of the brand's founding premise: perfumery grounded in neuroscience and psychophysiology, designed to shape mood, memory, and emotion. Notably, the journalist engaged with the full collection architecture — referencing This is Not Neuro Compounds, This is Not Daily Modulators, and the role This is Not Caffeine plays as the brand's first fragrance centred on external stimulants rather than endogenous compounds.
