Hormone Paris returned to Milan for Esxence 2026, bringing fragrance, precision, and sensory artistry back to one of the world's leading exhibitions for artistic perfumery.
Across the exhibition, Hormone showcased This is Not Caffeine from the This is Not Sensory Compounds collection, while offering an exclusive preview of what comes next. A new chapter is on the horizon, with a forthcoming collection to be revealed soon.
Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
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The Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
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This is Not Caffeine was introduced at Luxury Aroma stores across Ukraine, extending the fragrance's reach in Eastern Europe.
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