This is Not Caffeine was officially launched at Beauty & Candy Week at Galeries Lafayette Dubai. Hormone participated as an official sponsor of the event, which brought together fragrance enthusiasts, media, and more than twenty fragrance content creators. Perfumer Shadi Samra attended alongside the brand.
The activation introduced This is Not Caffeine — Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds — to the Gulf market.
Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
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The Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
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This is Not Caffeine was introduced at Luxury Aroma stores across Ukraine, extending the fragrance's reach in Eastern Europe.
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