Hormone expanded its European presence with a launch at Mon Credo Perfumery and Cosmetics, one of Poland's leading selective perfumery retailers. The event focused on introducing the philosophy behind the brand — its emotional framing, scientific grounding, and commitment to full transparency across every fragrance in its portfolio.
Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
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The Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
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This is Not Caffeine was introduced at Luxury Aroma stores across Ukraine, extending the fragrance's reach in Eastern Europe.
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