Hormone entered the German market through a launch event at Parfumerie Becker. The event welcomed fragrance specialists, media, and content creators, introducing This is Not Neuro Compounds and This is Not Sensory Compounds to a new audience.
Germany marks a significant point in Hormone's European expansion.
Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
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The Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
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This is Not Caffeine was introduced at Luxury Aroma stores across Ukraine, extending the fragrance's reach in Eastern Europe.
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