Hormone returned to Esxence 2024 in Milan for its second participation at the exhibition. The event served as the official launch platform for This is Not Testosterone — a composition built around dominance, strength, and magnetism, and the fourth addition to the This is Not Neuro Compounds collection.
The fragrance drew attention from collectors and industry professionals, further establishing Hormone's reputation for rigorous, concept-driven perfumery.
Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
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The Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
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This is Not Caffeine was introduced at Luxury Aroma stores across Ukraine, extending the fragrance's reach in Eastern Europe.
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