Hormone officially entered the Kazakh market through its distributor Extravaganza. The launch introduced This is Not Neuro Compounds and the brand's approach to emotionally driven perfumery to local fragrance enthusiasts, retailers, and industry professionals.
The event marked Hormone's first presence in Kazakhstan and an early step in its expansion across the region.
Hormone participated in Snouf 2026 at Villa des Vergers in Rimini, Italy, presenting the full lineup including This is Not Caffeine and the newly redesigned Discovery Set — and received the exhibition's Innovation Award.
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The Fragranza x Hormone PR event marked the official Ukrainian launch of This is Not Caffeine, Hormone's composition for activation, clarity, and invigoration from This is Not Sensory Compounds.
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This is Not Caffeine was introduced at Luxury Aroma stores across Ukraine, extending the fragrance's reach in Eastern Europe.
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